15 Ways to Diversify Your Traffic Strategy and Grow Your Business

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Diversity is resilience.

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Phenomenal quote by one Pablo who's a, survivalist.

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Which, and you might think to yourself like, what could a

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survivalist teach me about Google ads?

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But for Bri, first of all, do you hear that fool's name?

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Like if he came for you, it's over.

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It's over played by young Antonio Bandas, obviously.

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I wanna talk to you about diversifying your traffic strategy right now today.

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And I can tell you I'm as guilty of this, by the way, as anybody

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because we have been very myopic in scope as a Google Ads agency.

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We've dedicated ourselves, not exclusively to Google ads, but very,

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very, very heavily to Google Ads.

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And what I noticed over time was there were such significant ebbs and flows, and

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so I'd have these phenomenal months and it's like, oh my goodness, I'm a genius.

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And then, you know, a down month was like, oh my God, I'm an idiot

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and I'm going outta business.

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in order to protect yourself from that the time to diversify is

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when you don't need to diversify.

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So I wanna go over as many traffic strategies as I can possibly fit into

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one video before I exhaust your patients.

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what I'd like you to do is just pick the one or two where you're like, you know

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what, that actually sounds pretty easy.

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Let me do that.

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So the first and foremost, I've already shot a video on this.

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If you haven't watched it, go back and watch it.

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Referrals.

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If you don't have a referral program, Put one in place asap.

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They're so easy.

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They're an absolute no-brainer.

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It takes one email, text message, or Direct message.

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At the inflection point when the customer's the happiest.

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Easiest thing in the world to put together.

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From a process perspective, referrals are the absolute best prospects

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you can possibly get your hand on.

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best possible type of traffic.

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Build a referral program.

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Number two, a community.

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I have a host of communities.

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and a community, by the way, is just anywhere where people gather.

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So I own Needle marketing, which is a Montessori agency, and we have Montessori

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Thrive, which is the Montessori community.

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And we do a weekly town hall and we have this real cool content repository

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and we have a Facebook group.

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And it's an unbelievable asset because I can go to my community

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anytime I need anything, help, advice, input surveys and because we give

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to the community, they trust us.

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This YouTube channel is a community.

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Right.

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It's a community of people.

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We actually have a little membership thing.

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People show up on Fridays with the lives and they ask questions and

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our community is like, amazing.

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They're amazing.

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All you guys, are amazingly supportive.

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It's funny because, every now and then we get like a nasty comment cuz it's

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YouTube and that just is what it is.

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It doesn't bother me.

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I, that's a lie.

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it really bothers me.

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It keeps me up at night.

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I have such, such a just fragile ego.

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But what I've noticed is, Some of our community members like come down on

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those people in a really rough way.

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And you know, part of me feels bad about that, but the other part of me

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is like, hmm, that's what you get.

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That's what happens.

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our podcast, rebuttal Traffic, that's a community.

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they actually kind of refer to themselves in that way.

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They're like, oh, I'm a PT listener.

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brand themselves, you know, mastermind, the co-founder of The Driven Mastermind.

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That's a community, and you don't need to do all those, by the way,

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like, this took me 17 years to build out, choose one pocket.

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Of people and choose that pocket wherever you think it is that they congregate.

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Maybe it's a Facebook group, maybe it's a, a community that you create yourself.

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Maybe it's a YouTube channel.

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And the way to build a community, by the way, is just to give, give, give,

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give, give, give, give, give, give, give.

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Look at a YouTube channel, I can't tell you one of the most common comments

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is, I can't believe all this is free.

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And it's like, well, so you build a community and now you trust me.

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Now you're like, yeah, I watched your content.

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And you're not absolutely full of it.

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You're not kinda like this guy.

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So when I go off to launch a book or launch a course or offer services or

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whatever, it's a pretty easy ask for me to make in terms of the deposits, right?

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Like the emotional bank account is full and it's easy for me to give because

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instead of like, if I had to do this one-on-one, I'd never be able to do it.

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But because I can give in mass, I can build a community in mass, and

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then if I wanna sell a book for 99 cents, it's a pretty easy thing to do.

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this proverb that I love.

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It's, the best time to plant a tree is 20 years ago.

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The second best time is today.

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If you don't have a community, go build one.

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And what's nice is so few people are willing to do that work.

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Build a community, launch a podcast, launch a channel, launch your mastermind.

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Do something, build a community of people that you can rely upon.

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There's no better source of traffic than a community.

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I know I said that about referrals, but they're actually kind of

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the same thing, aren't they?

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It's like people that know you, people that know I can trust you.

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go build a community.

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and it can be small by the way, like a couple hundred people is

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nothing to sneeze at that always.

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That's another real quick soapbox moment.

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I'm not sorry.

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Forgive me.

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I hate it when people are like, oh, that video only got 20 likes.

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that post only got 30 views.

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That thing in my mind, I'm like, Hmm, that's, 30 people.

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It's like 30 souls, you know, that's 60 parents.

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that's 60 children potentially, if everybody's.

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Procreating at the rate of replacement.

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It's not a small number of humans.

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Like if you ever try to put 30 people in a room, you know, if you ever try to run

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an event that has 30 people, it's hard.

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It's hard to move 30 people and get them to sit down and pay attention.

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And you did that.

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No, you did that for seven seconds, right?

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So I'm not trying to overstate the importance of it, but let's not

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understate the importance of it Either.

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You get a community with a couple hundred people.

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Or 20 people, or 30 people or 40 people that's fertile ground.

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Fertile ground, celebrate every win, every person.

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I think that's the way to really think about it.

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Cause if you're like, oh, you know, I don't have a hundred thousand,

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I still don't have a hundred, I have 21,000 subscribers on YouTube.

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But Justin for Margin Nav, that's zero.

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When you compare it to the big players.

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yet our YouTube channel is the most important and valuable

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asset I will ever have.

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It's where I go for the majority of my clients.

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It's where I go for the majority of my employees.

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It took us four or 500 videos.

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You can do that.

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It's less than two years.

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You can do that.

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If you shut a video every day, hell yeah.

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That's accessible.

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Build a community, do it now.

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I insist outreach and networking.

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I love and hate this, by the way.

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So the biggest deals I've ever done, the highest performing real estate

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investment campaign on the planet.

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I can prove it with data.

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That just came from good old fashioned networking.

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Even our Montessori agency, that was a client through Solutions

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eight, but it was the direct.

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Kind of belly to belly negotiation that actually got us the deal.

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I love going to masterminds.

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I'm a mastermind junkie.

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I'm a part of four Masterminds by the, I'm a co-founder of one of 'em.

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And so I think masterminds can be really important.

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I like high-end networking.

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I don't love like the BNI game.

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If you're not familiar with bni, the Business Networking International

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thing, there's not think there's anything wrong with it, but It always

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felt a little like bottom of the barrel to me, to be honest with you.

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I hope that's okay to say.

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I guess it depends on the industry you're in.

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But you know, they've got like one realtor and one dentist and one

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barber and whatever, and then it just felt a little bit diluted in

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terms of what it is that I offered.

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But if you can get into.

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The right room the big deals that you're gonna do in your life, like

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the big business that you're gonna get and the really big swings and

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the really big at bats and the really big connections, they're all

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gonna come from networking like just being in front of people, you know?

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And I know that feels so old fashioned and old school, and maybe I'm

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wrong, maybe this goes away and I'm just, you know, over the hill now.

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But gosh, there's something about being with folks and if you have the

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opportunity to do it, Make it a habit.

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Go to one event a month that's accessible.

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anything more than that would fatigue the day.

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That said to me, some people love it.

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I've got friends that are like, man, every weekend they're just doing,

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Dennis, you, he's a really good example.

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I that fool.

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Good dear God.

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The energy on that man it's unbelievable.

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He's gotta be on something like every event he's there.

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I don't mean just big events, I mean, like every event I know of.

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But there's Dennis in the background.

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I, I think he's like been cloned 17 times.

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It's unreal.

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. If you can build outreach and networking into your model be

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really, really, really effective.

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If you want to figure out cold outreach In a scalable way, go

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look at Cole Gordon's education.

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We're talking to Cole right now about potentially doing some

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outbound for solutions eight, but I don't think anybody's cracked

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the code as well as Cole has.

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I think cold prospecting is tough.

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Cold outbound is tough, but gosh, if you can do it what a great way

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to be master of your own destiny.

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Next up, organic social.

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This one terrifies me.

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It terrifies me, and I'm trying to crack the code on it right now.

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You may or may not notice.

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I'm doing a ton on Twitter.

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I'm doing a ton on Instagram.

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We've already been doing a ton on YouTube, but that's sort of my comfort zone.

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And I'm trying to crack the organic social code and I'm doing okay.

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I've got like 4,700 followers on Twitter, which is pretty good.

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And they're pretty engaged.

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You know, people like talk to me and comment back and that type of stuff.

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Instagram, I'm not quite as far along.

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If you wanna follow me on Instagram, by the way, it's at Casa Muslim.

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Love to have you follow.

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And then YouTube has been wildly successful for us.

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I might even add podcasting, but I don't think I'm going to, cause

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it's not really a social platform.

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It's not like a single standalone platform.

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Pick a platform and go all in.

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And then once you crack the code on that platform, then pick the next platform.

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Don't try to do 'em all at once.

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I can say that's, massively overwhelming.

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Like we picked YouTube cuz we knew our people are on YouTube.

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And then once we were done with YouTube, it was like, all right, now that I've

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got the YouTube mechanism running and it's kind of autopilot and I feel really

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comfortable with it and I know how to do this and then I've moved onto Twitter and

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the stuff that I'm doing on Instagram, really, I'm taking my own advice.

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I'm not really all in on Instagram.

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What I'm doing is I'm posting it on Twitter.

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And then just repurposing my Twitter content for Instagram,

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which is less than ideal, right?

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Like every network has its own personality and its own requirements and

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whatever, but it's better than nothing.

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And so once I crack the quote on Twitter, which I think I'm getting

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kind of close to doing, then I might migrate over and, spend a little

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bit more time loving on Instagram.

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But what's really interesting is once the models are built, our YouTube channel's,

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super easy for me to keep active.

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I shoot a video like this, videos range from.

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Five minutes to 30 minutes I can bang out a whole week's

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worth of videos in an afternoon.

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And, bam, I'm a World Authority and Google ads on YouTube, you

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could do something like that too.

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Incidentally.

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So few people are willing to do the work, just do the work.

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And it doesn't matter if there's already people in your space.

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Like there's room for your voice if you have a unique opinion.

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So go figure out organic social, choose one channel email marketing.

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Dear Lord in heaven, this thing will not die, will it?

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Everybody's like, oh, email's dead.

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No, it's not.

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No, it's not and never will be.

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First thing I do in the morning, check my email.

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Last thing I do before I go to bed, check my email.

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Most business owners are the same.

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And what's really weird, what's crazy to me is email

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newsletters are making a comeback.

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Have y'all noticed that newsletters are all of a sudden like.

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All the rage just blew me away when I saw that.

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And I'm signing up for him.

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I just signed up for, what's that kid's name?

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Ache.

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I follow him on Twitter.

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I bought his Twitter course and he's got this newsletter on ai.

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And I'm like, well, I wanna know ai.

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And every day he sends me a little size nuggets.

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We do a weekly newsletter at Solutions eight.

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You can go to soly.com/subscribe, or it's soly dot home slash newsletter.

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I don't know.

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I'll put a link in the description.

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Don't sleep on email marketing.

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and not necessarily just in newsletter format.

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There's different ways to do email.

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Perry Belcher's got a really good course on this, by the way.

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This is, it's the highest ROI of any marketing initiative with the lowest cost.

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This you wanna talk about the little hinges swings the big door.

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It's email marketing and building an email list isn't hard, by the way.

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Write a really, really good book and give it away for free, which we did.

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By the way.

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You can go to slow.com/free book, put a link into the description.

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emo marketing is, an total, complete prerequisite.

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It's easy, it's fast, it's cheap.

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It's effectively free.

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If we're being honest, seo,

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I love to hate seo.

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if your industry's saturated, I would talk you out of seo.

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But when you can climb that mountain, there's nothing

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that moves the needle more.

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We were the number one ranked Google Ads agency from an organic

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perspective for a couple of years.

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And the amount of traffic I got from that was just insane.

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And then we were able to remarket that traffic and put those folks

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in funnels and there was a whole bunch of fringe benefit to that.

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It's hard, hard to establish now I go completely long tail.

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I stopped chasing the short tail phrases cuz Google kept deprioritizing

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us for a bunch of reasons that I pissed me off and the long tail

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traffic is more valuable to me anyway.

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The thing about SEOs don't get caught up in the tech trap.

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Go hire Michael Cotham, rule Authority seo.

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He'll do a technical audit one time a year.

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That's it.

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Technical SEO's done.

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Then build quality content.

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Build quality links.

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That's seo.

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Somebody fight me on that if you think you know SEO better than I do.

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Cause I'm telling you, I've gone through this conversation over

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and over and over and over again.

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Quality content, quality links, that's it.

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This recurring SEO garbage, whether they wanna charge you to update

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metadata, like that's just because they want recurring revenue.

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SEO's one that scares me.

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It deflates me a little bit in case you can tell.

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But if you can crack the code on seo, like it's the most powerful thing

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that can happen in your business, especially for small niches.

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Guest blogging different than seo.

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Some people think guest blogging is just an SEO initiative.

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It's not at all.

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Go find content networks that have your audience and then create

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really powerful content for them.

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And here's what's really funny is they're all dying for content, but

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the key is you can't be garbage.

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You can't give 'em garbage content.

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You have to write like really, really good stuff and, one or two guest

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blogs can really make or break you.

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I wrote guest blogs for Search Engine Journal for a while and

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it's funny, I stopped because their editorial standards were so high.

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That part of me was like, dude, this is not worth it.

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But good for them, you know, good for them.

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That's why we all trust Search Engine Journal.

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said, when I did get articles posted, Unreal, the amount of lift that

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we got from an organic perspective every single time, and I don't just

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mean in terms of organic ranking, it means in terms of the number of

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search engine journal readers that would head over to the Solutions eight

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site podcasting and guest podcasting.

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This has been huge for me.

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As you can imagine, I'm the co-host of Perpetual Traffic.

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If you haven't listened to Perpetual Traffic, go check it out.

Kasim: 00:11:29

Take a listen, tell 'em what you think.

Kasim: 00:11:30

PT gets like 300,000 downloads a month or something insane.

Kasim: 00:11:33

So it's, kind of unfair because that was also just given to me like Ralph Burns,

Kasim: 00:11:37

was a guest on his show and then later he goes, Hey, I just lost my co-host.

Kasim: 00:11:40

Do you wanna be a co-host?

Kasim: 00:11:41

And I was like, thank you.

Kasim: 00:11:42

Affirmative action office.

Kasim: 00:11:43

But I wouldn't have got that gig had I not been aggressively guest podcasting.

Kasim: 00:11:48

And I was doing guest spots, To a week forever.

Kasim: 00:11:52

So in some ways I feel like I kind of earned that.

Kasim: 00:11:55

But I gotta tell you, it's very few things that have as much lift

Kasim: 00:11:58

with as little work as being a guest on other people's podcasts.

Kasim: 00:12:01

They go, they build this audience they serve the audience, they love

Kasim: 00:12:04

on the audience, they build all this trust, and then they bring you on and

Kasim: 00:12:06

you get to bank on all their trust and just provide a bunch of value.

Kasim: 00:12:08

Get in, get out, get on your way.

Kasim: 00:12:10

It's a little transient, but.

Kasim: 00:12:11

I loved it.

Kasim: 00:12:12

it's not just podcasts.

Kasim: 00:12:12

You can be guested on people's YouTube channels and Instagram Live.

Kasim: 00:12:15

I was on David Meltzer Instagram Live.

Kasim: 00:12:16

They really pissed me off though.

Kasim: 00:12:18

Meltzer team reached out to me, man, it was such a shady move.

Kasim: 00:12:21

They reached out and their email said, you're the number one requested guest.

Kasim: 00:12:25

And I'm like, am I really?

Kasim: 00:12:27

How does David Meltzer know that I exist?

Kasim: 00:12:30

And then they put me on his Instagram live and it was super short and they've

Kasim: 00:12:32

got me stacked up against like 20 other people and he's just flying through

Kasim: 00:12:35

these people I'm like, this is just a really weird way to produce content.

Kasim: 00:12:38

I don't understand this at all.

Kasim: 00:12:39

And then his editorial team reaches out to schedule like the follow

Kasim: 00:12:42

up interview and it's all pay.

Kasim: 00:12:45

It's like pay to play, you know, come to David's studio and then pay a

Kasim: 00:12:49

certain amount of money based off of whatever it is that you're gonna get.

Kasim: 00:12:51

And I'm just like, this is dirty the way that you guys approach this.

Kasim: 00:12:54

So be careful with that stuff because when you're trying to be

Kasim: 00:12:56

a guest, sometimes I'll turn it around on you and want you to pay.

Kasim: 00:12:59

But for the most part, I've had mostly good experiences.

Kasim: 00:13:02

And then launching a podcast, by the way, if you have a YouTube channel, Strip

Kasim: 00:13:05

the audio, turn that into a podcast.

Kasim: 00:13:06

We have the Google Ads podcast.

Kasim: 00:13:07

It's just our YouTube channel and it performs really well.

Kasim: 00:13:10

We're actually top ranked already.

Kasim: 00:13:12

If you search for Google Ads podcast, we come up right after

Kasim: 00:13:15

Rothman's podcast and that poor guy works hard to do what he does.

Kasim: 00:13:18

I got basically, a free podcast.

Kasim: 00:13:19

Write a book.

Kasim: 00:13:21

Write a book.

Kasim: 00:13:22

Be the person who wrote a book.

Kasim: 00:13:23

We wrote, You versus Google, the very unauthorized guide to Google ads.

Kasim: 00:13:27

first of all, the amount of time, effort, and energy this

Kasim: 00:13:28

damn thing took is immense.

Kasim: 00:13:30

But what it does for me, It gets me speaking gigs, gets me podcast

Kasim: 00:13:34

interviews, and it's also the best give I can give anybody.

Kasim: 00:13:37

By the way, you can go to so late.com/free book and you can have my book for free.

Kasim: 00:13:40

And when we weren't gonna do that, because I don't wanna devalue the book,

Kasim: 00:13:42

but I ended up having a promo go wrong.

Kasim: 00:13:44

It was a botched launch and I gave people the PDF for free

Kasim: 00:13:47

and I thought like, why not?

Kasim: 00:13:48

I want this in, in as many hands as possible.

Kasim: 00:13:50

And most people want the good format anyway, so they're gonna

Kasim: 00:13:52

go buy the Kindle version.

Kasim: 00:13:53

They're gonna buy the print version if they were gonna buy it in the first place.

Kasim: 00:13:55

But writing the book.

Kasim: 00:13:57

It puts you in a position to have the best source of traffic

Kasim: 00:13:59

you can possibly think of.

Kasim: 00:14:00

And it's the gift that keeps giving because books are, you know,

Kasim: 00:14:02

there's a lot of longevity to books.

Kasim: 00:14:04

So as long as you write it in an evergreen sort of way, which we try

Kasim: 00:14:06

to do writing the book on the topic in your industry is so helpful.

Kasim: 00:14:10

And Amazon traffic is immense.

Kasim: 00:14:12

So if you've got a book, that book can continue to route around.

Kasim: 00:14:16

Back to you.

Kasim: 00:14:17

My friend Morgan McDonald, who owns Paper, Raven Books, she gave me the best advice.

Kasim: 00:14:21

It's the best hack.

Kasim: 00:14:22

If you're gonna put a book on Amazon, have a lead magnet at

Kasim: 00:14:25

the very beginning of your book.

Kasim: 00:14:26

So here the beginning of you versus Google, we've got the stop sign

Kasim: 00:14:29

and we're like, Hey, massive library resources, YouTube channel, blog

Kasim: 00:14:32

free downloads newsletter whatever.

Kasim: 00:14:34

But like this, free downloads is really what it, where it is.

Kasim: 00:14:36

And then if you scan that QR code, it goes to a page that

Kasim: 00:14:39

features all those same links.

Kasim: 00:14:40

So Morgan's like, have the lead magnet at the front of the book

Kasim: 00:14:42

and then make sure that that's included in the Amazon preview.

Kasim: 00:14:45

Cuz when Amazon, when you're looking at books, you can click on a link and preview

Kasim: 00:14:48

the first couple of pages of that book.

Kasim: 00:14:49

Well, those lead magnet.

Kasim: 00:14:51

Links are still active regardless of whether or not

Kasim: 00:14:53

they end up buying the book.

Kasim: 00:14:54

And so from the preview, you get to drive a bunch of traffic and that ends up

Kasim: 00:14:57

being a super relevant source of traffic course as well, which is kind of cool.

Kasim: 00:15:00

PR I don't do a lot with pr.

Kasim: 00:15:02

I will probably play this game someday.

Kasim: 00:15:05

I have a feeling that this is gonna be something that, Once I've cracked the coat

Kasim: 00:15:08

on, I sing the praises of, until then, I've had a hard time with PR personally.

Kasim: 00:15:12

And to be honest with you, I think it's because I'm in a saturated

Kasim: 00:15:14

industry and nobody wants to hear from digital marketers.

Kasim: 00:15:17

That said, I've seen PR work wonders for some of my clients.

Kasim: 00:15:21

I've seen clients get, I'm not exaggerating, tens of

Kasim: 00:15:24

millions of dollars truly.

Kasim: 00:15:26

Worth of traffic from really good pr.

Kasim: 00:15:28

Now the case study in question got mentioned from Ellen so, no

Kasim: 00:15:33

small feat but was grassroots pr, real deal, grassroots pr.

Kasim: 00:15:36

And when I saw the spike to their website and now they had a great story.

Kasim: 00:15:40

It was a business with the mission, all that fun stuff.

Kasim: 00:15:42

But if you've got that PR is really worth doing.

Kasim: 00:15:44

Absolutely worth doing.

Kasim: 00:15:45

Next up is speaking.

Kasim: 00:15:46

This is one of my favorites cause I love the sound of my

Kasim: 00:15:48

own voice in case you haven't.

Kasim: 00:15:49

Heard or realized.

Kasim: 00:15:50

In order to speak, by the way, you've gotta have a reason to be on stage.

Kasim: 00:15:54

So you gotta launch a podcast.

Kasim: 00:15:55

You have to have written a book.

Kasim: 00:15:56

You have to create the course.

Kasim: 00:15:56

You have to have something that makes the show promoter know, like,

Kasim: 00:15:59

okay, you're not gonna embarrass me.

Kasim: 00:16:01

That's the thing, by the way, that I realized a little too late,

Kasim: 00:16:04

is you just need to convince the people running the show.

Kasim: 00:16:07

That you are not gonna suck.

Kasim: 00:16:08

Like they're looking for speakers.

Kasim: 00:16:10

They're actually pretty desperate for speakers.

Kasim: 00:16:12

In some instances, you know, I mean, traffic and conversion

Kasim: 00:16:14

gets overwhelmed with speaking requests, but some of these smaller.

Kasim: 00:16:18

Events, which by the way is way better when it comes to lead generation.

Kasim: 00:16:21

Like, you know, TNCs, tons of fun.

Kasim: 00:16:23

It's fun to say like, oh, I spoke a traffic and conversion, but I'd

Kasim: 00:16:25

get more leads at like a locksmith convention than I would at trafficking

Kasim: 00:16:29

conversion, cuz trafficking conversion is a bunch of other crack marketers

Kasim: 00:16:31

that are just there to steal what I got.

Kasim: 00:16:32

But you know, if you send me to, like, I spoke at a Credit union conference

Kasim: 00:16:36

and that was unbelievable cuz I mean, to them I was wizard, know,

Kasim: 00:16:40

to people at tnc they're like, heard it, But to the credit union people,

Kasim: 00:16:43

they're like, who are you from?

Kasim: 00:16:44

Where to hell?

Kasim: 00:16:45

I do know all of this.

Kasim: 00:16:46

So speaking is, amazing.

Kasim: 00:16:48

Takes some time, effort, energy, investment.

Kasim: 00:16:50

I don't pay to speak.

Kasim: 00:16:51

I don't pay to play at all.

Kasim: 00:16:52

That pisses me off in a lot of ways.

Kasim: 00:16:54

here's what I will do though, is if they're not gonna pay

Kasim: 00:16:55

me to travel, depending on the event, I'll cover my own travel.

Kasim: 00:16:58

And I, just started getting a little petulant about that.

Kasim: 00:17:00

I'm like, no, I'm not doing that either.

Kasim: 00:17:02

if the conference, if it's the right conference, I'll speak for free.

Kasim: 00:17:04

my speaking coach, Steve Sims, he yells at me for doing that, but

Kasim: 00:17:07

I still kind of believe in it.

Kasim: 00:17:07

Paid social.

Kasim: 00:17:08

You already know, especially if you have the right product.

Kasim: 00:17:11

Anything that's impulsed by social related Facebook ads, Instagram ads.

Kasim: 00:17:15

Go check out Ralph Burns at tier 11.

Kasim: 00:17:16

My buddy at Perpetual Traffic.

Kasim: 00:17:17

there's a lot that can be done here.

Kasim: 00:17:19

What's really interesting about paid social is it's making this

Kasim: 00:17:21

really interesting resurgence.

Kasim: 00:17:23

Ever since the iOS 14 update pushed a bunch of advertisers out, it's

Kasim: 00:17:27

actually becoming more viable, which I think is interesting.

Kasim: 00:17:29

I saw the same thing happen with, direct mail.

Kasim: 00:17:31

In the real estate investment space, we had the highest performing real estate

Kasim: 00:17:34

investment campaign on the planet.

Kasim: 00:17:35

And there was this, we got in before digital was popular and

Kasim: 00:17:38

we were there for seven years.

Kasim: 00:17:39

So in the very beginning, digital really wasn't that popular.

Kasim: 00:17:41

And then it started to get more and more popular.

Kasim: 00:17:42

And as it swung up, a lot of these other things swung down, like direct

Kasim: 00:17:45

mail, bandit signs, door, knockers.

Kasim: 00:17:47

what was funny is towards the end of it some of our clients were like, you know

Kasim: 00:17:50

what, we're trying to direct mail again, and it's working better than it's ever

Kasim: 00:17:53

worked cuz so many people fled that they actually left a chasm in the market.

Kasim: 00:17:57

So go back to Facebook.

Kasim: 00:17:58

Paid search.

Kasim: 00:17:58

Of course, I'm not gonna spend too much time on this cuz I've got 50,000 hours

Kasim: 00:18:02

of YouTube content on it, but you should obviously be running Google ads obviously.

Kasim: 00:18:07

And if you need help, go to solely.com programmatic outbound

Kasim: 00:18:09

display, all that fun stuff.

Kasim: 00:18:11

Check out my boys at Keens Digital.

Kasim: 00:18:13

This is really solid for awareness building, major

Kasim: 00:18:16

launches, those types of things.

Kasim: 00:18:17

An affiliate program.

Kasim: 00:18:18

affiliates are dangerous people.

Kasim: 00:18:20

They're dirty, best marketers in the world, and I really mean that.

Kasim: 00:18:23

By the way, best marketers in the world are affiliates.

Kasim: 00:18:25

and I don't know if that's chicken and egg.

Kasim: 00:18:27

I don't know if the best marketers in the world become affiliates because

Kasim: 00:18:29

that's just where they go, or if, because affiliate marketing is so hard,

Kasim: 00:18:32

they end up being the best marketers.

Kasim: 00:18:33

It's kind of like MLM people.

Kasim: 00:18:34

The best salespeople you'll ever meet are successful MLM people.

Kasim: 00:18:39

And that's because MLM is so hard that the people that rise

Kasim: 00:18:43

at the top are truly assassins.

Kasim: 00:18:45

But the best.

Kasim: 00:18:46

Growth I've ever seen in organizations.

Kasim: 00:18:48

ClickFunnels Convert high level came on the backs of affiliates.

Kasim: 00:18:51

I think they're an absolute nightmare to manage.

Kasim: 00:18:53

And I've seen this internally.

Kasim: 00:18:54

I was the fractional CMO for simPRO, which is a SaaS company

Kasim: 00:18:57

owned by my buddy Calvin Corelli.

Kasim: 00:18:58

And he has a small base of affiliates and we tried expanding that.

Kasim: 00:19:01

And it's just a very a lot of divas.

Kasim: 00:19:04

In the affiliate space as much as I'll say and then I'm here to sell you.

Kasim: 00:19:08

So if you wanna help with Google ads, you wanna help us so late with

Kasim: 00:19:11

paid search, go to so late.com.

Kasim: 00:19:12

Otherwise, I hope these videos are helpful to you.

Kasim: 00:19:14

I'd love to know what you think.

Kasim: 00:19:16

I'm making some mild departures from just Google ad stuff cause

Kasim: 00:19:18

I wanna kind of diversify what it is that we're offering up.

Kasim: 00:19:20

Follow me on Twitter and Instagram at Casa Muslim.

Kasim: 00:19:23

Thanks for watching our videos and I'll see you tomorrow.