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A $230 Billion Conspiracy in Digital Advertising?!

Kasim compares the digital advertising spending vs. advertising media owners revenue worldwide, and he discovered that $230 billion is unaccounted for! This discrepancy has left us wondering if there could be a conspiracy at play. Listen to this episode to learn more.

Mentioned articles:

Digital advertising spending worldwide from 2021 to 2026:

https://www.statista.com/statistics/2...

Advertising media owners revenue worldwide from 2014 to 2027:

https://www.statista.com/statistics/2...


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Transcript
kasim:

I stumbled across something that is a little conspiracy theory esque that

kasim:

might be overstating it just a little bit.

kasim:

Number one, shout out to Ari for reminding me this website exists.

kasim:

Ari runs my social media channel and she's amazing and she's pulling

kasim:

some little snippets from Statista.

kasim:

And I, was just poking around and I think this is really interesting

kasim:

digital advertising spending worldwide.

kasim:

The digital advertising spending worldwide amounted to $522 billion in 2021.

kasim:

Keep that number in your head.

kasim:

In 22, it was 808 billion.

kasim:

This represented an increase from $759 billion in the previous year,

kasim:

advertisers spent $522 billion.

kasim:

Advertising media companies made $759 billion.

kasim:

So there's $230 billion that these advertising media companies are making

kasim:

that's not reflected in ad spend.

kasim:

I think, well, shouldn't those things be para pursuit?

kasim:

Because, It's, it's like a balance sheet.

kasim:

One would equal the other.

kasim:

I start to think, the advertising media company revenue isn't

kasim:

necessarily tied just to ads.

kasim:

the same way Amazon makes the majority of its net profit off of Amazon Web Services,

kasim:

which has nothing to do with E-com.

kasim:

But that means there's $230 billion, not unaccounted for, but accounted for.

kasim:

In revenue channels that aren't ad spend.

kasim:

I would have to assume the largest revenue channel there is data.

kasim:

And this is where I want somebody to spot check me on.

kasim:

if you know more than I do about this, I'll include links to these articles.

kasim:

I'm gonna go pay the 50 bucks to get full access.

kasim:

that to me is really interesting Honestly kind of worth cracking the code on.

kasim:

why are media owners making so much more than the media spend?

kasim:

What is it that they're selling behind the scenes and how

kasim:

could it be anything but data?

kasim:

How could it be anything but user data?

kasim:

What else is valuable to the tune of $230 billion?

kasim:

What is it that these companies are selling?

kasim:

I think that's really interesting.

kasim:

plays into the whole privacy first narrative that we're trying to push

kasim:

actively and proactively really strongly.

kasim:

again, I'd love to know contrarian opinions.

kasim:

if I'm misinterpreting misunderstanding, I'm not a statistician.

kasim:

I don't know how to read those things, but that was all really black and white.

kasim:

it was $520 billion spent.

kasim:

There was $750 billion made.

kasim:

where's the difference coming from?

kasim:

Where could that possibly be coming from?

kasim:

And if it is user data, who's buying it?

kasim:

How are they using it?

kasim:

What are they using it for?

kasim:

How come it's not accessible to us?

kasim:

is this just all like in trading the whole Cambridge Analytica thing?

kasim:

Or is there more to it?

kasim:

So anyway, I'd love your thoughts and opinions.

kasim:

I'd be really interested in somebody who has specific you

kasim:

know, like outside of just.

kasim:

Crazy people shouting into the wind, which is effectively what I am right now.

kasim:

If you've worked for an organization or have specific insights into this in

kasim:

particular, I'd love to hear from you.

kasim:

Shoot a video of your day, like, comment, subscribe.

About the Podcast

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