Bing With ChatGPT Is Changing the Way We Search

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Get ready for being searched with chat g p T.

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First of all, if you have not played with chat g p T, you absolutely must.

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It's so much fun.

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You must.

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Can you imagine.

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The Fun Arms race that we would get to witness as Bing's Search with chat.

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G p t goes up against Google search with Lambda.

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I, you've heard me on this channel before, say number one, apple is

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definitely rolling out an ad platform.

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There's no question about it.

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and when that happens, I would open up Apple ads.

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One of the questions I get asked most often is, are you afraid that

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something's going to happen to Google?

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You know, like, are you afraid of a big competitor coming

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in a stealing market share?

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And the answer is no.

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That would be the best thing that could ever happen to me.

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As a matter of fact, I'm really looking forward to it because as Google's

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dominance, Grows, it forces us into a position where instead of competing

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with other ad channels, the way that we used to, we're now competing.

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It's like in fighting within Google and then Google controls everything.

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And that's really dangerous cause they get to commoditize all the stuff.

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As a matter of fact, I, you've heard me on this channel before, say number one, apple

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is definitely rolling out an ad platform.

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There's no question about it.

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And when that happens, I would open up Apple Ads.

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We're known as the Google Ads agency, but I'm, solution agnostic, man.

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If I see intent somewhere, I'll go, I'll skate to where the puck is going.

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So I'd open up Apple, but the one that I just heard, Today, I think

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it was Ariana and our team that dropped this in Slack is this one.

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Get ready for being searched with chat G P T.

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First of all, if you have not played with chat G P T, you absolutely must.

Kasim: 00:01:34

It's so much fun.

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You must, and I guess I don't understand.

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As a matter of fact, if somebody does understand all this stuff, I'd

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love to interview on the channel.

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I realize that , G P T three is something of an open source

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construct, and then there's like open.

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Deving on G PT three and then Microsoft is an investor and one of those two things.

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And then here comes chat, G P T, which is owned by Open AI maybe.

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and Bing search is gonna be powered by chat G P T, which is gonna be super

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cool once G P T four rolls out cuz it's gonna be a hundred times the size.

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This is a contender.

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, and I say that as somebody who's just been bulled over by

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chat G B T Now what's worthy.

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Mentioning , and this is, , my buddy Glenn who works here at Solutions Eight.

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He runs our entire specialist department.

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Super brilliant guy.

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He's the one that pointed out that Google has its own version of this Lambda.

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And, , according to, oh, here we go, testing out Lambda.

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According to everybody who knows.

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, and, but when I say everybody, I say everybody that I've been able to find

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in a five minute Google search, Lambda is actually better than chat g b.

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, but Google's been hesitant to release it.

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However, can you imagine the fun arms race that we would get to witness as Bing's?

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Search with chat?

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G p t goes up against Google's search with Lambda ia.

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Think that's so much fun.

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B I think that in the, realm of ad placement, the

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possibilities become so granular.

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Like you're no longer nor could you really bid on search terms, or at least I

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don't think you could because it's all AI driven and you can't be sure of the terms

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because it's all, , like GP T three is it.

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, it's a linguistic construct.

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, and it's playing with language in a way that doesn't allow us

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to, state anything explicitly.

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, you might want to bid on car and if it says vehicle, well, , now

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we're back into broad match phrase match, exact match territory.

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So instead, I think what ends up happening, as if I know, is

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it all has to be intent driven.

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And so you go tell the machine, Hey, I want to market to people who are about

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to have a baby, or, , a college student who needs to buy a microwave or whatever.

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And.

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, we find ourselves in a situation where the placement.

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Comes in line.

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It's, it's like content driven ads.

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And if and when that happens, like your ability to be right

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at the moment of inflection is, is we've never seen that before.

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So I think that could be really cool.

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They'd obviously have to call it out.

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you've seen this before though, , in content articles where something has

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the double underlying and, and there's the, the content and then there's

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the, the ad related to the content.

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But I just, man, I think this would be so, so, I think it'd be so cool.

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I can't wait for them to roll it out.

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I don't know.

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They'll probably roll it out Sand's monetization, and then roll

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monetization in later, maybe much later.

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So I'm probably dreaming here a little bit, but I'm still excited to see it.

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I'd love to know what you think, where you see this going,

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dropping the comments, hit me up.