Consistent Profits for Over 15 Months Using the Facebook Matrix Method

Glen: 00:00:11

This is the way the system works and you can see the amount of

2

: 00:00:14

reach that we're getting, the average

CPMs, the frequency that we're hitting

3

: 00:00:18

people across the board, across the

account, it's all going the right way.

4

: 00:00:23

And for that.

5

: 00:00:23

400 a day.

6

: 00:00:25

We're getting 1.

7

: 00:00:25

3 million impressions a month for it.

8

: 00:00:33

Oh, everyone in YouTube land.

9

: 00:00:34

This is Glenn from solutions.

10

: 00:00:36

And I'm here again with Dan and this is

video five in our sequence of the hybrid

11

: 00:00:43

Facebook, Clavio slash Google system.

12

: 00:00:46

today Dan's going to be taking us

through, probably an account that he's

13

: 00:00:50

been running this system on probably the

longest you were saying, Dan, and some

14

: 00:00:53

of the results that you've been getting.

15

: 00:00:54

Yeah.

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: 00:00:56

So this account, we have been running

this account for quite a few months.

17

: 00:01:00

now with this strategy,

it's not an ATM machine.

18

: 00:01:02

This is long term strategy where we're

building trust, awareness, engagement.

19

: 00:01:07

And, it's not flash in the pan type.

20

: 00:01:10

Oh, we've got some secret hack and

we've managed to generate sales for you.

21

: 00:01:14

There is a definite synergy between all

of these, strategies in terms of Google,

22

: 00:01:18

Klaviyo, and your meta advertising.

23

: 00:01:20

And what it does do is it really

effectively takes into consideration

24

: 00:01:24

the time it takes a potential

customer to make a decision about

25

: 00:01:28

whether they want to purchase.

26

: 00:01:29

Now, the brand that I'll

go on to show you now.

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To hire the competitive space, they sell

security equipment, or, personal safety

28

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equipment, things along those lines.

29

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There's a lot of competition out there,

but there's also a lot of consideration

30

: 00:01:40

that's given to the product, how

they can use it in their situation.

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whether it's for home or their office

or it's for them to carry around.

32

: 00:01:48

there's more than just an impulse buy.

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: 00:01:50

People have a problem,

this is the solution.

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: 00:01:53

we know that the consideration

phase from time of first contact

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to time of sale is about 23 days.

36

: 00:01:59

when we set these accounts up,

we do expect to get sales, but

37

: 00:02:03

we don't expect to see full

efficiency of the system until.

38

: 00:02:07

We've got to that 23 to 30 day mark

because that's when we know that first

39

: 00:02:12

batch of people that are becoming aware

of us at Top of Funnel are working way

40

: 00:02:16

that at working through that average

time it takes to make the decision.

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: 00:02:20

So no point showing you a fresh setup.

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: 00:02:22

No fresh setups, but you're

going to be like, that's nice.

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: 00:02:26

But what you want to see is results.

44

: 00:02:28

Yeah.

45

: 00:02:28

And you want to have a look at something

that, you have been running consistently

46

: 00:02:31

so that you can see consistent results.

47

: 00:02:34

I suppose at the end of the day,

that's what this is designed for.

48

: 00:02:37

It's designed take out a lot

of the peaks and troughs and it

49

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just creates consistent flow.

50

: 00:02:43

and over time this system has been,

refined to try and take away those

51

: 00:02:48

peaks and troughs like being a brand

owner myself, Gearbunch has been

52

: 00:02:52

around since 2016, and it's seen a

global financial crisis, it's seen

53

: 00:02:57

COVID, it's seen increased competition,

there's so much that goes on, aside

54

: 00:03:02

from the actual user that's sitting

on the other side of their device or

55

: 00:03:05

computer making a decision to buy.

56

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What ideally what we all crave as brand

owners, as business owners is consistency.

57

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So this system is set up to

provide consistency, there is

58

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still peaks and troughs in business.

59

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Like anything, it could be seasonal.

60

: 00:03:19

it can be a variety of reasons, but at

the end of the day, if we can reduce the

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difference between the highs and the lows.

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So that we get more consistent

performance and we just bounce

63

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around in here instead of this.

64

: 00:03:29

Oh my God, this is the

best feeling ever too.

65

: 00:03:32

I don't think that I can run my

brand anymore and I need to go and

66

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get a job, working for someone else.

67

: 00:03:36

If we can bounce around in this

midline here and know that we've got a

68

: 00:03:39

predictable system that is consistent,

that's ideally where we want to be.

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: 00:03:43

Gotcha.

70

: 00:03:44

let's go.

71

: 00:03:44

So this one's in February.

72

: 00:03:46

I'm just showing you February because

in April, I can show you April as well

73

: 00:03:49

to show you that it hasn't fallen off a

cliff, but they upgraded their website

74

: 00:03:53

and it did lead to tracking issues.

75

: 00:03:56

the end of February was when they

decided to change their, website over

76

: 00:04:01

there on, Magento and they upgraded

from one version to another and it

77

: 00:04:04

broke the plug in that was connected.

78

: 00:04:07

The plug in hadn't been updated

from Magento to something

79

: 00:04:10

technical, but basically we were

losing a lot of their metrics.

80

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prove a point that the system still works.

81

: 00:04:15

It's just we did see a

drop off in reporting.

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so overall during the month of

February, which is one of their

83

: 00:04:21

quieter months, 11, 700 spent.

84

: 00:04:24

And I'll break down

how this comes through.

85

: 00:04:26

Top line cost per purchase is 63, the

average order value is up close to 250.

86

: 00:04:33

So we've got a ROAS of about nearly 4.

87

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This one, this account, we like

to try and keep it about 4.

88

: 00:04:38

It's extremely profitable.

89

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Breakeven sits at 2.

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25 for this account.

91

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So it's really, solid performance.

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If we can scale at 4.

93

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Which is what we want to do.

94

: 00:04:47

it's perfect.

95

: 00:04:48

So this client came to us and they

were very reluctant to use Meta ads.

96

: 00:04:53

They're very successful on,

Google in terms of conversions.

97

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we started running their email marketing.

98

: 00:04:59

We developed that trust and I just kept

reiterating to him that the system will

99

: 00:05:03

work better if we can feed Google ads and

your Klaviyo account, your email marketing

100

: 00:05:08

with This strategy, the most he'd ever

spent was, 100 a day on Facebook ads.

101

: 00:05:13

And he just flat out said it doesn't work.

102

: 00:05:15

And he's been in business for, I think

since about: 2015

103

: 00:05:20

And he said, it just doesn't work for us.

104

: 00:05:21

I've had agencies try.

105

: 00:05:22

I've tried myself.

106

: 00:05:24

He's a smart dude.

107

: 00:05:24

It just wasn't working for him.

108

: 00:05:26

So he just written it off.

109

: 00:05:28

So now we've got to a point where he's

allowing us to scale incrementally,

110

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provided we can keep within that range.

111

: 00:05:34

And this is continuing to hold.

112

: 00:05:36

at the ROAS of around four for him.

113

: 00:05:38

we're only obviously seeing 80 percent

of the attributed revenue coming through

114

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here because of people that have opted

out of allowing tracking for Facebook.

115

: 00:05:48

So confident that we're at the four.

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: 00:05:50

It's 3.

117

: 00:05:50

92 there, but we're confident

that we're at the four and

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his global MER reflects that.

119

: 00:05:54

So when you look at it here, what

you'll see is the structure that we've

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talked about in the other videos.

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So at our Top of Funnel, we're

going out to people who come onto

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the socials, they've got a problem,

they're not actively looking for

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a solution, but what we're doing

is we're introducing a solution to

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them, and the solution is this brand.

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In this case, it's personal

safety or security.

126

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This is not designed to

ever get conversions.

127

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And you can see that in the

month it had one conversion.

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I'll just do that there.

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That should be it.

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But you can see it's got one

conversion, not the intention of it.

131

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The intention of this is to

make people solution aware.

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And when we look at it in the month, we

reached 437, 000 people at a CPM of 1.

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32 US dollars.

134

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This accounts in extremely cheap to

get out there and to start creating

135

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those custom audiences that filters

them into here where we create another

136

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touch point, which is middle of funnel.

137

: 00:06:47

So this is operating on the audiences.

138

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That we've talked about previously,

that we're creating from the Topper

139

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Funnel and from our email marketing.

140

: 00:06:55

We do exclude the purchases.

141

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And what we're trying to do here

is build that brand awareness.

142

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we're not trying to get purchases here.

143

: 00:07:01

We're trying to build the brand as the

solution to these people's problems.

144

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If we just stop there, it would be

effective of the 437, 000 impressions.

145

: 00:07:11

We got there.

146

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If we look at 437, 000

impressions there of that.

147

: 00:07:16

With audiences that are created

through this campaign in the middle

148

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of funnel, we're then reaching nearly

a quarter of a million people here

149

: 00:07:24

with impressions at a CPM of 2.

150

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58.

151

: 00:07:28

So again, really effective.

152

: 00:07:31

Don't be stressed about frequency

here because within these,

153

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we're constantly rotating ads.

154

: 00:07:37

And we've got five different

variations in there.

155

: 00:07:41

Same at Top of Funnel, if we're

worried about, ad fatigue.

156

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We've got 10 in here, one of which is off.

157

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This is because this product's out

of stock, which is why it's off.

158

: 00:07:51

But fundamentally, there is a lot of

variety going into, the feed for users.

159

: 00:07:56

So the frequency, not concerned about it.

160

: 00:07:59

Now, if we did stop here, like I said,

we're going to be generating leads.

161

: 00:08:02

We're going to be putting them

in our email marketing, email

162

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marketing campaigns, email

marketing flows, sequences, whatever

163

: 00:08:08

you want to refer to them as.

164

: 00:08:10

We're also boosting the amount of

people that are going to come looking

165

: 00:08:14

for you with that higher intent on

Google trying to solve their problems.

166

: 00:08:18

I've seen this brand has

a solution to my problem.

167

: 00:08:20

We see an increase in brand search.

168

: 00:08:22

We also see an increase

in the goes on in there.

169

: 00:08:26

Because we're making them very aware here.

170

: 00:08:29

They're coming onto the socials and

you can see how many impressions

171

: 00:08:32

we're getting in a month here.

172

: 00:08:33

It's like a giant billboard on the

socials, but it's very targeted.

173

: 00:08:37

So it's not being wasted here.

174

: 00:08:39

we're targeted with interests.

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: 00:08:41

Then here we're only hitting people based

on their actions in this campaign here.

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What we then do is we then

start to break it out.

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Now, this is where we

start to see the results.

178

: 00:08:51

Now, the reason we had to change

our bottom of funnel retargeting

179

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here for a different one is because,

we had an issue with the catalog.

180

: 00:08:58

It meant we had to restart it, which

is why you can see there's two, one's

181

: 00:09:01

got V2 next to it's a version two

frustrating, but things happen online.

182

: 00:09:06

So we had to rebuild out a

new campaign there for them.

183

: 00:09:09

what we've got is our middle of

funnel, which is the same audiences

184

: 00:09:12

that are here in the brand awareness.

185

: 00:09:14

We're now going to, and we're

saying, Hey, with different copy,

186

: 00:09:18

with different ads, you can see

we're going a bit product specific.

187

: 00:09:22

We've got five live ads in there,

but you can see over the course of.

188

: 00:09:27

The lifetime of this with the way

that we go in and we audit daily

189

: 00:09:32

based on performance, turn ads on,

turn ads off, only six ads live in

190

: 00:09:35

there, but 42 have been produced

during the month of February.

191

: 00:09:39

Those ads are now off if we go amount

spent and we're looking at those ads.

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: 00:09:44

Unfortunately, the most successful

ad we had was this one here.

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We had a ROAS of 6.

194

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73.

195

: 00:09:50

We sold them out of it, which is

that one that I showed in that Top of

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: 00:09:53

Funnel that said, do not use, don't

turn it on because it's out of stock.

197

: 00:09:57

again, good problems.

198

: 00:09:59

But those middle of funnel, they're going

from seeing brand awareness style to

199

: 00:10:04

then, if they're still in those segments,

those audiences, we then hit them here.

200

: 00:10:07

116 purchases at Arasa 4.

201

: 00:10:10

38.

202

: 00:10:11

We also then do reach out,

using Advantage Plus audiences,

203

: 00:10:15

which is this scale one here.

204

: 00:10:16

It's performing well.

205

: 00:10:18

It doesn't get the, as much a higher

average order value as the others.

206

: 00:10:21

But it still does perform

exceptionally well.

207

: 00:10:23

It's still well over the four

row ass where we need it to be.

208

: 00:10:26

This one here, we make sure in our,

business manager account, we import

209

: 00:10:32

into their past purchases because

advantage plus has an ability.

210

: 00:10:37

Same as P max in Google.

211

: 00:10:39

If we give it good data and we say,

Hey, these are the past purchases,

212

: 00:10:43

the past customers for this brand.

213

: 00:10:45

Can you go out and try and find it?

214

: 00:10:47

So yes, technically when you

look at it from an ad set level.

215

: 00:10:50

The audience is wide open and we're

going let's say to the algorithm

216

: 00:10:54

go find people But we're also still

in the back end guiding it And

217

: 00:10:58

putting in our custom audiences and

uploading our audiences of purchases.

218

: 00:11:04

So that comes from the website, it

comes from the pixel on Facebook,

219

: 00:11:09

the reporting of the Pixel,

and it also comes from Klaviyo.

220

: 00:11:12

So there's three main sources there.

221

: 00:11:14

Yes, there's overlap in there.

222

: 00:11:15

We want that.

223

: 00:11:16

We're just trying to hit everyone

that we can, and this is a lifetime.

224

: 00:11:20

Of clients, so the pixel gives us

180 days, Clavio gives us all and the

225

: 00:11:24

website gives us everything as well.

226

: 00:11:25

So we've got there,

he's into his 9th year.

227

: 00:11:27

We've got 9 years worth of customer

data in there and you can see it

228

: 00:11:31

works effectively like really well.

229

: 00:11:34

and these are operating the CPMs they're

really reasonable CPMs considering we're

230

: 00:11:40

going for purchase conversions, the

retargeting, this is where we're just

231

: 00:11:43

hitting people that have added to the

car, but not purchased in the last

232

: 00:11:46

30 days, converts well, unfortunately

it was performing better here, but

233

: 00:11:51

now new ad, new learning, we had to

start again that's the entire system.

234

: 00:11:56

We didn't add in another

advantage plus scale.

235

: 00:12:00

So this one is a catalog.

236

: 00:12:01

So when we start to see

performance working here.

237

: 00:12:04

We're at advantage plus where the

algorithm is really picking up where we

238

: 00:12:08

want our purchases and we can see that

cost per purchase is 54 rather than 4.

239

: 00:12:11

14.

240

: 00:12:12

This is for individual products

and product specific ads.

241

: 00:12:16

This one, we grab the catalog and we

go out cold with them and we try and

242

: 00:12:20

find, we say to the algo, go and find

customers like the ones we've uploaded in

243

: 00:12:25

business manager for you to know about.

244

: 00:12:27

And we try it just at a catalog level.

245

: 00:12:29

Now this works really well, especially

for brands that have a lot of.

246

: 00:12:33

excuse in their match.

247

: 00:12:34

If you've got two or three,

it's not very effective.

248

: 00:12:37

if this client or with my own brand,

they've got thousands, excuse.

249

: 00:12:42

I've got thousands of excuse.

250

: 00:12:43

They've got hundreds.

251

: 00:12:44

and it stays a bit dynamic in terms

of some things are out of stock.

252

: 00:12:47

Some things are very seasonal.

253

: 00:12:49

Sometimes they've got

new products coming in.

254

: 00:12:51

Sometimes they just discontinue a product

line keeps it really fresh and puts a

255

: 00:12:56

relevant product in front of those people.

256

: 00:12:58

Okay.

257

: 00:12:58

So we started seeing, that scale with

the catalog starting to come through.

258

: 00:13:03

We did see a bit of drop off here.

259

: 00:13:04

And this is why this is what I spoke

about is we started to see some drop

260

: 00:13:09

off in the amount of add to carts.

261

: 00:13:11

that were coming through and the amount

of reporting that was coming through for,

262

: 00:13:16

view content and things along those lines.

263

: 00:13:18

only just resolved this problem,

which is involved a bit of

264

: 00:13:21

coding in there in the back end.

265

: 00:13:23

going back to where we

last had the cleanest.

266

: 00:13:26

Set a data, 3.

267

: 00:13:28

92 ROAS at a CPI of 65 in

January, which is traditionally

268

: 00:13:33

fairly quiet for this brand 3.

269

: 00:13:36

45 at a ROAS of 69.

270

: 00:13:37

I think we started in

November with this brand.

271

: 00:13:39

So December 4.

272

: 00:13:40

3 ROAS, with a CPI of 64.

273

: 00:13:45

So we're staying in and around

there and this is that consistency

274

: 00:13:47

that we're talking about.

275

: 00:13:49

48 ROAS with a CPA 64.

276

: 00:13:52

So we're getting that consistency for

them, which is where we want to be.

277

: 00:13:57

so that's where we're at.

278

: 00:13:59

this is a real life example of

an account that's performing

279

: 00:14:02

well, it's behaving as expected.

280

: 00:14:05

And especially considering

he's never been able to get it

281

: 00:14:08

profitable at all on Facebook.

282

: 00:14:10

before we took over the most

that he'd ever spent on, Facebook

283

: 00:14:14

ads was maybe 3, 000 in a month.

284

: 00:14:17

And he wasn't profitable

doing that at all.

285

: 00:14:19

Yep.

286

: 00:14:19

whereas now where he's given us 400 a day.

287

: 00:14:23

Which takes us to that 12, 000, which

is where we're at, given it's other

288

: 00:14:27

met other benchmarks, he'll increase

the spend provided we can show history

289

: 00:14:32

that we're staying at that of a speed

bump or roadblock with the reporting

290

: 00:14:36

last month with that, drop off.

291

: 00:14:38

of the reporting when they

upgraded their website.

292

: 00:14:40

But you know that this is life.

293

: 00:14:42

That's what's happened.

294

: 00:14:42

But then we sit down and we

look at the global Emmy are also

295

: 00:14:46

not coming through reporting.

296

: 00:14:47

We haven't seen any change in that

global and we are between all of his ad

297

: 00:14:50

spend and what the return is overall.

298

: 00:14:53

So this is the way the system works and

you can see the amount of reach that

299

: 00:14:58

we're getting, the average CPMs, the

frequency that we're hitting people

300

: 00:15:02

across the board, across the account.

301

: 00:15:03

It's all going the right way.

302

: 00:15:05

And for that, 400 a day, we're getting 1.

303

: 00:15:08

3 million impressions a month for

him, you're also doing Clavio for

304

: 00:15:13

the same brand too, aren't you?

305

: 00:15:14

Correct.

306

: 00:15:15

And so how long have you

been running this client for?

307

: 00:15:18

with the email marketing,

probably the beginning of last

308

: 00:15:21

year, maybe a fraction longer.

309

: 00:15:23

Oh, wow.

310

: 00:15:23

Okay.

311

: 00:15:23

Yeah.

312

: 00:15:24

Okay.

313

: 00:15:24

So 14 months, 15 months.

314

: 00:15:26

Yeah.

315

: 00:15:26

And that's what I was saying is that

I would, quite often talk to him about

316

: 00:15:29

his, how his Google ads are going,

which you've helped out with greatly,

317

: 00:15:33

how his Facebook ads are going.

318

: 00:15:34

And he'd always just dismiss Facebook and

say, they just don't work for my brand.

319

: 00:15:38

Yep.

320

: 00:15:38

That worked.

321

: 00:15:39

They don't work.

322

: 00:15:40

And.

323

: 00:15:41

We got to a point, around

October, November last year,

324

: 00:15:45

and he said, I want to scale.

325

: 00:15:46

And I'm like, I can't

scale your email marketing.

326

: 00:15:49

I can try and get conversion rates

higher, can try and convert people on your

327

: 00:15:53

sign up forms more, but fundamentally.

328

: 00:15:55

If the traffic's not on the

website, I can't control it because

329

: 00:15:58

I'm not controlling the traffic.

330

: 00:16:00

I said that the way that I know to be able

to help you scale is with Facebook ads.

331

: 00:16:04

We went into the story of,

a hundred dollars a day was

332

: 00:16:07

the most he'd ever spent.

333

: 00:16:08

Doesn't work.

334

: 00:16:09

Doesn't work.

335

: 00:16:09

He's tried it several

times over the years.

336

: 00:16:12

we'd built up enough trust with him and

a relationship with him that he said,

337

: 00:16:16

Hey, all right, let's give it a go.

338

: 00:16:17

Let's give it a go for November because

everyone goes crazy around November

339

: 00:16:20

for black Friday, cyber Monday.

340

: 00:16:22

I.

341

: 00:16:22

If we're going to see if it's going to

work, he said, if at any stage it will be

342

: 00:16:25

now, we gave it a go, he gave us a budget

of, I think it's about 200 a day to start

343

: 00:16:31

with, and we've just slowly incrementally

gone up from there and performance is

344

: 00:16:35

holding, I can't see any reason why we

won't be able to scale it further for him.

345

: 00:16:38

Very good.

346

: 00:16:39

so what would you say since the

implementation of the Clavio,

347

: 00:16:44

email marketing and Facebook, what

do you think the bottom line has

348

: 00:16:48

been for him on average, roughly,

increase month by month basis?

349

: 00:16:53

He's seeing about a 20 percent increase

comparing year on which is fantastic.

350

: 00:16:57

we're adding in effectively an extra

9, 000 in, ad spend to in the Facebook

351

: 00:17:04

marketing, but it's also adding in.

352

: 00:17:06

you can see there.

353

: 00:17:07

Yeah.

354

: 00:17:07

But you're also improved

his, email marketing as well.

355

: 00:17:10

this is a universal truth that when

you are doing Facebook, it helps

356

: 00:17:14

Google massively, especially if

you've got performance max campaigns,

357

: 00:17:18

standard shopping brand improves.

358

: 00:17:20

Yeah, you can't hit, it

just doesn't make sense.

359

: 00:17:23

You can't hit.

360

: 00:17:24

1.

361

: 00:17:25

3 million impressions when

you're advertising well and you're

362

: 00:17:29

delivering the right messages.

363

: 00:17:30

Think that these people, no one's ever

going to buy from you or you're not

364

: 00:17:34

going to see an uplift in performance.

365

: 00:17:36

Yep.

366

: 00:17:36

Done correctly.

367

: 00:17:37

They've been nurtured through a funnel.

368

: 00:17:39

They don't know that, when they come on

to the socials, they've been nurtured

369

: 00:17:42

through this funnel, whether they decide

to click on a button here and purchase

370

: 00:17:47

potentially 180 of them did in February.

371

: 00:17:49

But there's also a greater percentage

that will go across to Google.

372

: 00:17:52

And I do this as a shopper myself.

373

: 00:17:54

I'll look on the socials.

374

: 00:17:56

Then I'll go and I'll Google a

review about the brand to see whether

375

: 00:17:59

they're, what their reputation is like.

376

: 00:18:00

And then I'll go and probably grab the

product that I'm looking at from them.

377

: 00:18:04

And I'll go and compare it

with competitors products.

378

: 00:18:06

All this research that we do.

379

: 00:18:08

And I do it all the time.

380

: 00:18:10

I'll very rarely just say, and I'm

going to buy that unless it's an

381

: 00:18:14

impulse buy, it has to be something

fun or exciting, or just a little

382

: 00:18:18

impulse buy something pretty cheap

that I'll do that with these products.

383

: 00:18:22

Average order value is

around 250 on an impulse buy.

384

: 00:18:26

we know that people are going to

be going and Googling the reviews,

385

: 00:18:29

they're going to be Googling other

competitors, they're going to be

386

: 00:18:31

comparing your product to a competitors.

387

: 00:18:33

And where do they go to do that?

388

: 00:18:36

They go to Google.

389

: 00:18:37

Of course.

390

: 00:18:38

And also this brand, what this brand

lends it to self to is you, most

391

: 00:18:43

of the time people have a problem.

392

: 00:18:45

Yeah.

393

: 00:18:45

And they're looking for a solution.

394

: 00:18:47

Yeah.

395

: 00:18:47

they have quite a strong intent.

396

: 00:18:49

They're not just browsing through

and going, oh, that looks right.

397

: 00:18:52

I might buy that.

398

: 00:18:53

They're actually, my God, I've got a

small problem, or I've got a big problem.

399

: 00:18:57

Yeah.

400

: 00:18:57

I need a solution for this problem.

401

: 00:18:58

Who can fix that for me?

402

: 00:19:00

Yeah, and if people will do their homework

on saying, okay, that's that brand.

403

: 00:19:04

who else is out there?

404

: 00:19:05

Cause at the end of the day, most

people want to feel safe that they're

405

: 00:19:09

making a solid purchase and they're

not getting ripped off they're

406

: 00:19:14

trustworthy and they're reputable.

407

: 00:19:15

Yeah.

408

: 00:19:16

All those things.

409

: 00:19:17

It's all about making sure that people

feel comfortable in that person.

410

: 00:19:20

So they can do their research.

411

: 00:19:21

Exactly.

412

: 00:19:22

And that's where those

different intent levels that we

413

: 00:19:25

acknowledge and also work with.

414

: 00:19:29

So you don't go to social media to

solve a problem, but you do go to social

415

: 00:19:33

media knowing what your problems are.

416

: 00:19:34

Yes.

417

: 00:19:35

And then just by coincidence, some

smart marketers put a solution

418

: 00:19:40

to that problem in front of them.

419

: 00:19:41

What do I do when I go to Google?

420

: 00:19:43

I have intent on looking to solve that

problem, but I already know because of

421

: 00:19:48

the social advertising that there is a

solution and the solution is this brand.

422

: 00:19:53

I do other research while I'm there.

423

: 00:19:55

Look at reviews, look at, competitors,

look at pricing, look at, products.

424

: 00:20:00

Sure.

425

: 00:20:00

I'm definitely going to do that, but

what am I doing every time I do that?

426

: 00:20:04

I'm creating another touch point.

427

: 00:20:07

Very good mate.

428

: 00:20:07

Thanks very much again for your time.

429

: 00:20:09

and we'll catch up soon.

430

: 00:20:10

No worries.

431

: 00:20:10

Thank you.