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Digital Marketing Basics Part 2: Understanding Return on Ad Spend (ROAS)
Return on Ad Spend (ROAS) is a useful baseline when measuring digital marketing success, but the ROAS numbers from in-app data can be misleading. In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados videos, our experts discuss the challenges marketers face when calculating their ROAS, how understanding multi-touch attribution helps determine your campaign performance, and more.
Watch Part 1 here:
✅ Digital Marketing Basics Part 1: Understanding CAC, nCAC, LTV:
• ✅ Digital Marketing Basics Part 1: Un...
Connect with The Google Ads Aficionados on LinkedIn:
Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:
• Curry, Cheese, & Vegemite: The Google...
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0:00 Intro
0:38 Digital Marketing Basics Part 2: Understanding Return on Ad Spend
4:03 In-platform metrics are lies
8:08 Usama’s biggest red flag when doing an account audit
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