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Growing Your Shopify Business With By the Numbers

Running a Shopify business and want to learn how the By the Numbers app can take it to the next level?

Tune in with Kasim as he interviews Piam Kiarostami and Cyrus Sadaghiani, experts of the By the Numbers app, and find out what this amazing tool can do for you. Discover how it eliminates guessing games around ad spend success by tracking money movement between your business and clients giving you real results.


Furthermore, learn which KPIs businesses should pay attention to, the importance of diving deep into the factors that drive consumer behavior, who benefits from By the Numbers, and so much more.


With this helpful app, your Shopify business will no longer be flying blind when tracing ROI from campaigns or figuring out who’s buying what. Let By the Numbers give you an accurate understanding of what your business is really doing with comprehensive analytics.


Watch the video now and learn more about the power of data-driven insights with By the Numbers.


Mentioned links:

By the Numbers: https://www.bythenumbersapp.com/

Check out GoHighLevel.com:

https://www.gohighlevel.com/main-page...

*The link above is an affiliate link



0:00 How To Grow Your Shopify Business With By the Numbers

2:26 The critical KPIs every business should pay attention to

6:22 Looking into commercial factors that drive consumer behavior

12:27 Start by setting your goals

16:10 Connect consumer behavior and journey with your results

22:40 Who uses By the Numbers?

28:20 Learn more about By the Numbers



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Transcript
Kasim:

Welcome to Daily Google News.

2

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It's Kasim.

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I'm here with my new best friends,

Payam and Cyrus Pym is the

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co-founder of By the Numbers.

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Cyrus was just brought on for operations

works on the front of the house.

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I think of you Cyrus's mother hen.

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The way that you guys introduced

it is Payam is like, he's the

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founder of The Visionary and

he needed co-founder somebody.

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Co-founder.

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Fred is the visionary founder,

engineer of the product guy.

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Correct me, dude.

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Whenever anybody introduces

me as the Founder Solutions,

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and I'm like, that's right.

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I never bring up John Marin because

he gets enough attention as it is.

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But I like that y'all have the

structure you have because very often

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I think, Payam, when left to your

own devices, and I'm speaking as

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an entrepreneur myself it's really

easy to dive deep into the weeds.

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And it sounds like Cyrus

is here to kind of help.

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Navigate the waters for this amazing

tool, which by the way, I'm not

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an affiliate, I'm not an investor.

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I have no reason to pimp buy the

numbers out other than I'm a believer.

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Y'all have created something

that allows, and I'm gonna do

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my best to articulate the value.

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And then, you guys correct

me, it allows e-commerce store

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owners specifically in Shopify.

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'cause it's only for Shopify, right?

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Shopify strollers to visualize their

numbers maybe more importantly, and

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articulate their numbers according

to key performance indicators that

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people don't often think about or use.

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How did I do there?

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You did great.

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How would you do it?

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I would say that our core philosophy

is to track the movement of money

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between you and your clients.

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That is where we come from.

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We believe in that sort of ground truth.

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We are Switzerland.

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We're neutral.

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We don't get into those games of

attribution where you try to figure

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out where your ad spend saw success.

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We give you the ground truth of what

your business is doing by tracking the

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dollars, and we do it by the numbers.

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somebody's watching this and they're

not going to buy, buy the numbers no

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matter what period full stop because they

don't want to spend the 13 a month they

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don't want to forego the monthly growth.

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We have more expensive one,

but you know what I mean?

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Like it's, you look at and you're like,

it's stupid not to get this damn thing.

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And I noticed you have a free version too.

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Yeah.

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What I'd like to do is I'd like

to leave our, viewers better off

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than we found them regardless of

whether or not they use our tool.

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Yeah.

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So, and I think the way that we do

that is if somebody were to take

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what it is that you're doing and

they were to do it from themselves.

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What are the KPIs that you think

e commerce store owners need

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to pay attention to, no matter

what, that they generally aren't?

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Where's the blind spots?

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There are a couple that

I think are so important.

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And I think the biggest one, which

you can kind of do yourself, LTV.

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You have to be thinking, look,

you go out, you do your ad spend

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for some cohort for some month.

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Now you have to get some data, you know,

you should wait a month, at least a month.

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Right.

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But then you should probably

get more data before, how good

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that particular campaign was.

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Here's the thing though.

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Every extra month you wait to get

data, yeah, the data gets better,

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but you're paying for it and you're

not doubling down on the winners.

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You're not dropping the losers.

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This is where predictive analysis

and things like LTV can come in.

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There are a lot of ways to do LTV.

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There's, you could do, the dead

simple LTV, if you just open up Excel,

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figure out the average tenure, figure

out their average order value, and

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figure out their purchase frequency.

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Multiply those together for a

cohort for a given month, and put

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that out and say, okay, that's

what my October cohort was doing.

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Average tenure.

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Average order value, purchase frequency.

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Yeah.

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So they're spending 50 on an order.

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They're ordering 1.

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2 times basically before

they churn out or 1.

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4 times.

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Kind of know what they're worth.

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That's your question for new

starts or even younger brands.

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If you're sub two years old or even

sub three years old, I don't know.

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How often somebody comes back.

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I don't know what my retention rate is.

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I don't know my ascension rate is.

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How do you, guess at that

without being stupid?

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That is where machine

learning came in for us.

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There's by the numbers do that.

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Yeah, you just feed it

every piece of data you have.

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And because we've seen so much,

we can pick up trends like the

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browser that you use when you make

an order has a fingerprint, if you're

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doing it from a bank or at work.

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Yeah.

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Like you're at your work console.

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That fingerprint is kind of unique and

machine learning just figures that out.

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It's like, oh, this person's

ordering during the day and they're

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doing it during their lunch break

and they're doing it from work.

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And we have a pattern.

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We have an established pattern for how

often people who do that and buy at a

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certain level at a certain time, come

back and it just sort of just comes

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out in the wash and it gives you a

slightly better guess, but still a guess.

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And the longer they're with

you, the better your guesses.

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Cause there's just so much metadata.

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You like, look, you have

everything from their, their

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billing location, their, currency.

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Are you an Australia paying in USD?

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That's a different kind of

person than an Australia paying.

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their frequency is going to be different.

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Their ascension is going to be different.

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They were everything's different.

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And like, I couldn't tell you how I

could just tell you that when you throw

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all those numbers into a matrix and you

do, you let the computer figure it out.

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It gives you back magic answers

that we can then verify are

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better than our guesses.

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They're better than our simple

modification because we look,

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we make our predictions for

the next month and we check.

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Magic answer is the right

way to say that too.

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Alright, LTV, that's a really good one.

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What's another one?

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What's another data point

that Cohort retention.

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Define cohort format.

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Absolutely.

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Groups of...

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Niche...

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Prospects based off of interest?

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Yeah, there's two ways to cohort.

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The most, the easiest way to

cohort is just based on when

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they made their first order.

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Do it by month, or week, or whatever.

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Okay.

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Other way to cohort, a little

more sophisticated, I'm going to

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make a cohort based on behavior.

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It might be the people who

use a discount code, or people

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whose first order is product X.

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those are two times.

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That's so fun.

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So I could see the difference in retention

by people that order the tires before

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the car and the car before the tires.

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Yeah.

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Now I start to see like, Oh, I

know my acquisition on the car is

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higher, but I should go after the

tires because they stay longer.

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Yeah.

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You can also look at commercial

factors that drive that, right?

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So if you're looking at, was it the

trial pack that drove a certain behavior?

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Or was it the discount

that drove the behavior?

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Or was it the deployment of a

campaign that drove the behavior too?

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So within that, you're also really looking

for a human being's behavior patterns

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and what the result on your business is.

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That's brilliant.

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And you called that cohort what?

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that was cohort retention.

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what we just walked into was segmentation.

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Okay, so let's talk

cohort retention first.

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How do I do cohort retention

without by the numbers?

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You just grab your, you divvy

up your customers by the first

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month, whichever month they

first made their first purchase.

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if you bought something today

for your first time, you

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are in this month's cohort.

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You do it next month, you're

in next month's cohort.

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Unless you're already in this month.

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Once you're in a cohort, you're

in that cohort forever, and

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then you just track them.

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And then you can compare month over

month retention rates, and you can

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do that instead of Google Sheets.

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Like, do they, how

often do they come back?

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And what this tells you, by the way,

is like, if you ran an interesting

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ad campaign in October, and you

got a set of clients that spends

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more money, you'll notice their

average order value is higher.

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You might notice their LTV is different.

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You might notice that they come back

more often, or they come back less

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often, but they spend more money.

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You just have to look at like the numbers.

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Well, it's so fun for a paid traffic

guy, because for me, it's always,

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cost per acquisition, obviously.

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And if my, seasonal, you have a

bunch of products that are seasonal.

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So seasonal products, if the cost

per acquisition is higher during

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a certain season, you think,

okay, that's not the season to

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maximize the value of our ad spend.

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So if I'm planning my annual budget

and my cost per acquisition is going to

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be higher, then I might move my budget

where it could be lower, but looking.

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Post click, post conversion, I see,

wait a minute, my cost per acquisition

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is 20 percent higher, but the cohort

value is three times because the

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retention is higher, the average

order value is higher, I'm actually

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making an inadequate decision.

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That would be a very difficult thing

to identify without doing the data

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analysis that you're talking about.

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Yeah, and you should just go look

at your last year's January cohort.

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January, February, traditionally, not

the best months for almost any store.

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Why?

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I don't know why, I

always see, I see dips.

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It's post holiday expend.

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so we're fatigued.

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We spent all the money.

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I'm poor.

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I don't want to do it again.

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It's a real thing.

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They're pairing.

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So people are paying their December

credit card bill in January and Feb.

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They're broke.

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That's like a very traditional.

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Spend and seasonality model for

lots of categories of products.

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Interesting.

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But if you go look at their

cohorts, for some people, people

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you pick up in January, February

are really good customers.

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if you can project, cause like you have

your historical data, you're two years

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old, you've seen two seasonal sales.

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You can get a sense of

what these people do.

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Then you can say, okay,

it is worth targeting it.

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If I can think 12 months instead of

thinking three months, and that's

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what the historical data is for.

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to move from cohort to segmentation,

segmentation is this idea of what you as

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a vendor know, what customer behaviors

matter to you, and you should slice up

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your customers based on that behavior.

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What if I don't, what are the behaviors

that you've seen are perfect question.

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Most impactful?

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Absolutely perfect.

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we obviously start with the standards.

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We're like people who use the

discount code, people who've

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never used the discount code.

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People who are in your top

percentile spent people with

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the highest average order value.

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Mm-hmm.

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. And then perfect segue.

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R f m analysis.

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what is R F M?

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Yeah.

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Recency frequency, monetization.

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We call it loyalty.

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So it's a graph.

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That doesn't change.

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It's just boxes you fall into.

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So have you ordered on the left

hand side, you think about how many

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times you've ordered in the last

month, along the bottom, you'll

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think about how much you spent, and

then there is recency, frequency,

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how recent your last purchase was.

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So here's your best customer.

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They've made four plus

orders in their lifetime.

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They've spent the highest amount,

and their last order was last week.

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those immediately get boxed best customer.

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You have loyal customers.

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They do, they've done, they do like three

orders, and they consistently do it once

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a month, and they spend a lot of money.

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You have dormant customers.

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They made one order.

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They've never ordered again.

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And then you can just grab those

emails and each one of them, there's a

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different strategy to talking to them.

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Your best customers, they

don't respond to deals.

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They don't respond to discount codes.

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They respond to knowing

about what's coming next.

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If you give them a sneak

peek of a product, a new bag.

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You say, Hey, we're just giving

this first to our best customers.

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They respond to that.

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Your loyal customers and the ones kind

of under your, underneath that, you

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can activate them in different ways.

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You can give them newsletters, you

can give them, You can give some

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of the lower end ones discounts.

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You're dormant ones.

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You just spam like, sorry to say it,

but they're dormant for a reason.

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Oh, there's buy, you're on subscribe.

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You're talking to marketers here.

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You're probably on like, that is our jam.

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Yeah, you can activate them, but you

also don't worry about turning them off.

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you take more of a white glove approach

with the high end, and you take more of

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a spammy approach with the low end, and

as they change in groups, you change

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your strategy, which is why tools

like Klaviyo are so important, right?

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have you used Klaviyo?

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I'm obsessed with Klaviyo.

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Yeah.

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I'm excited for high level to

take Klaviyo over, by the way.

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Have you heard that they're doing that?

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No.

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No, I did not.

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High level is building out something

akin to a Klaviyo, not alternative, but a

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couple of those features, or at least they

were, I don't know if that's still on the

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roadmap, that'll be interesting to see.

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And if you're watching this and

you want to use high level, make

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sure you click on my affiliate link

in the description of this video.

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Nice.

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Go ahead.

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we integrate with Klaviyo, like Klaviyo

has these segments, but we could just

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take our segments, link it to theirs.

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We update it every time someone

moves in and out of a segment

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and Klaviyo knows what to do.

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And the automation just go ahead and

fire knows how to speak to people.

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How not to speak to people.

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Yeah.

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So analysis paralysis,

you give me all this data.

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I have all these

segments, all the cohorts.

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Great.

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I'm overwhelmed and I

don't want to do anything.

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Where's where's the

hierarchical structure?

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Where do you start?

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I love this question.

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You set up goals.

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This came to us.

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we're product driven company and our

customers come to us with problems

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and we do our best to solve them.

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This is not an uncommon problem.

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How do I get my team, say my sales team

to move when are they doing enough?

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When aren't they doing enough?

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when do I need to go and set a goal.

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And that's what goals are for.

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So find a way to set

sales goals for your team.

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We have predictive tools that

could tell you how much you're

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going to make in a month.

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And I recommend, depending on what the

emotions of your team are, you either

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set the goal below or above what you're

about to do anyways, to either give

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them an easy win when they need it, or

push them when they need to be pushed.

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you have analysis paralysis, but

sometimes a little positive kick, it

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goes a long way, which is why on our

sales go, we use a lot of emotes.

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You don't see emotes anywhere else

in our app, except in the sales goals

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page because that's to motivate.

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Like, you know, it's all rocket ship

when you make it, it's a sad face

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when you don't, it's a hurrah, you

can do it as you're getting there,

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because it is about that motivation.

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What are the secret KPIs that

you're seeing people base decisions

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off of that are counterintuitive?

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Like, what are the things that

the more sophisticated e commerce

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stores are paying attention to that

I wouldn't necessarily, it wouldn't

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occur to me as an early stage owner?

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Oh, that's so interesting.

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I don't know what's counterintuitive.

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I only know what people use.

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Well, I'm not trying to play gotcha.

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I'm just curious if there's

things on the periphery.

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I know that's really smart.

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You live in the corner.

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No, really smart.

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Cyrus, you got anything?

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I was going to go back to the segmentation

for a second and just double down on that.

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And the reason I do that, and it sort

of dovetails into your question, is that

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There is data or sort of insight within

insight and it doesn't just come down

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:

to the numerical or by the numbers, but

it's actually understanding what drove

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:

those numbers and the behavior behind it.

340

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So if you're saying what are the

things on the periphery that you

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:

would want people to like really

know about or look about is.

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Understand the numbers implicitly, and

I'm going back to segmentation here, but

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then double down on not just understanding

the numbers, the behavior behind them.

344

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So why did that free trial

create this response?

345

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Like we've segmented the data,

we've seen that customer group, and

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:

we've seen the results behind it.

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I want to go back and actually

understand how that customer behaved in

348

:

the why, not just the results, right?

349

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And I look at that as a balance

between lead and lag measures.

350

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Right now we have the ability to

look at all these lag measures

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:

within a business's performance and

we have the ability to forecast and

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we have the ability to set goals.

353

:

But one thing that you really need

to think about as a person who's

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:

running e commerce business, you have

to think about what is the behavior

355

:

that's driving these results, right?

356

:

And some of those things can

be more difficult to measure.

357

:

And yes, we can track clicks.

358

:

Yes, there can be fingerprints.

359

:

Within the value chain of

how a customer responds.

360

:

But for me, I was a loyalty or a CRM

manager at an e commerce business,

361

:

all of this data and all of these

visualizations and all of this way to

362

:

look at it, to me, that's table stakes.

363

:

If you're not doing this, like.

364

:

There's a huge huge amount of money that

you're leaving on the table If you are

365

:

doing all of this Then the next step

for me is looking at the behavior of

366

:

the consumer and the consumer journey

that is driving those results And so

367

:

if i'm able to do that I can calculate

seven different versions of LTV and

368

:

KPIs that no one's ever heard of.

369

:

But if you're not building that

connectivity and understanding of your

370

:

customer's behavior, which actually

drives those KPIs, that's the gap for me.

371

:

And the people that I see who do it

really, really, really well are naturally

372

:

curious about that versus trying to

think about how do I just move this KPI

373

:

by half a percentage point this month

so I look great to my manager, right?

374

:

That's the difference maker for me.

375

:

I could do it in three words.

376

:

if you're saying it took me

like, no, you're brilliant.

377

:

This is where I got it from.

378

:

Like everything you said is right.

379

:

There's one KPI for that.

380

:

That's like that.

381

:

There are many products

purchased together.

382

:

So that's exactly kind of what I was

driving at, I know they're on the

383

:

periphery, you don't know when you put

it in front and center, it gives you

384

:

the option to look at something three

dimensionally and start to optimize.

385

:

yeah, that's a great one.

386

:

you get that.

387

:

it's a little bit too perfect because it's

not a number, it's, great products right

388

:

yeah there's a number they're like this

product was bought 114 times together.

389

:

You want to know what are pairing?

390

:

And then you'll know as a vendor, what

to do with that data, you know, as a

391

:

marketer, if you see purchases drop.

392

:

Very often you could blame interest,

let's say, maybe people are buying

393

:

mechanical pencils and they're buying lead

refills and all of a sudden you realize,

394

:

Oh, my lead refill sales are down.

395

:

We need to add ad spend to

the lead refill campaign.

396

:

And it's like, no, dude, you ran

out of pencils and those two things

397

:

are always purchased together.

398

:

You're looking at the wrong dataset.

399

:

Exactly.

400

:

Yeah.

401

:

Those that's fun.

402

:

So I did some consulting for

infusion soft a long time ago.

403

:

They're a dumpster fire now.

404

:

So I'm not endorsing them,

at the time they were cutting

405

:

edge they found something that

I thought was so interesting.

406

:

They brought in a guy, some SAS

consultant, he'd built who knows

407

:

what, and did a billion dollar

exit, really brilliant human.

408

:

And he did an analysis of all

their customers and he found that.

409

:

The customers that

retained did two things.

410

:

They uploaded their contact list

into the infusion soft CRM, and

411

:

they sent their first email blast.

412

:

And you think like that's the most

rudimentary set of whatever that

413

:

I've ever heard, but the infusion

soft built their sales team so

414

:

that you didn't get commissions.

415

:

Until the person you sold uploaded their

contact list and sent off the very first

416

:

email blast and then their retention

went from like averaging three months to

417

:

14 months because now you actually have

their contact information you're sending.

418

:

I've always thought that that was such a

brilliant analysis and it was so simple.

419

:

It was bam inflection point.

420

:

We're going to focus on this.

421

:

I also feel like you can do that in ecom.

422

:

I don't know how, and it's really

easy for me to be like, you guys

423

:

look what they did over here.

424

:

How do we carry this?

425

:

But you've got the numbers in order

to be able to identify, because

426

:

there are e commerce stores where

I just feel like, yeah, we do.

427

:

We have a client that does

barbecue sauce and there's this.

428

:

There's a difference between somebody

that comes in and buys a sample

429

:

pack and somebody that comes in and

buys a sample pack and then buys the

430

:

barbecue to us every single month.

431

:

And I just feel like there's

ways to influence that a little.

432

:

You're so on point.

433

:

We just set this out in our latest drip

campaign, where we told people that

434

:

we see a 5 percent increase in sales

for customers that use segmentation.

435

:

If you use segmentation by the

numbers, your sales are going up.

436

:

So I don't know, it's dead simple.

437

:

All you're doing is saying, let me

split my customers based on behavior.

438

:

I don't like you could be doing a

million different things with that

439

:

data, but just the act of thinking

about your customers in different ways

440

:

and saying, I just want to know about

customers whose first purchase was this.

441

:

Yeah, it's relevancy right guys.

442

:

Yeah, it's being specific, maintaining

continuity, congruence with their journey.

443

:

it's relevant to me my background, I

come from a package good space, right?

444

:

So, consumer package goods, alcohol, Bev,

cannabis, that's my background and sort

445

:

of what I love and get very curious about

is behavior and the why's behind it, for

446

:

me, the segmentation piece is key because

you're actually speaking to the customer

447

:

in a more realistic way and something

that's more relevant and it's less spammy.

448

:

Right.

449

:

Like it's more relevant to how I behave

and how I think as a consumer versus,

450

:

this is a generic message for everybody.

451

:

And that's the difference.

452

:

I feel like you get me as a brand,

I'm emotionally connected to you

453

:

dependent on what you're selling.

454

:

The consumer may be ingesting

this product into their bodies.

455

:

They may be wearing these products.

456

:

They may be slathering it all

over their skin as a cream.

457

:

And that has a real, real emotional

connection with the consumer.

458

:

And if the consumer thinks for a second

that the brand is talking to them, the way

459

:

they talk to everybody, that's a huge gap.

460

:

And that's a gap that you can actually

close by understanding people better,

461

:

whatever method you want to get to

understanding, whether it's, understanding

462

:

products bought together, understanding

what drove trial, understanding what

463

:

drove a repeat or a higher acquisition.

464

:

It just comes back to you understand me.

465

:

I feel emotionally connected with you.

466

:

And as nerdy as it is using the

data can actually help you get to

467

:

that understanding of the consumer.

468

:

I feel like you need a podcast.

469

:

You got that like classic communicators

cadence that just desires to be heard.

470

:

You're good at this dude.

471

:

I like everything that you just said.

472

:

I especially like the way that you

connected numbers to an empathic

473

:

understanding of the human condition

as it relates to your products.

474

:

Because I could say like, Oh, I sell

barbecue sauce who gives a shit.

475

:

Or I could also say, I sell something that

you're about to put in your children's

476

:

body, which is what you just said.

477

:

Like that's a sacred trust.

478

:

That's a big deal, like I am responsible

for something that you're going to

479

:

ingest, and I should look at it that way.

480

:

I really love that you went there

Payam, you said something that

481

:

I just said your name, right?

482

:

Yep.

483

:

Absolutely.

484

:

You said something that struck me,

and I don't know if you're allowed

485

:

to share this or want to share this.

486

:

It's a two part question.

487

:

How many Shopify stores

used by the numbers?

488

:

Part one.

489

:

Part two.

490

:

Are you and do you amalgamate all

that data so you can see trends

491

:

and start to look at like, oh my

goodness, the, planets are shifting.

492

:

That's exactly it.

493

:

retrograde.

494

:

Okay.

495

:

We cannot ever share data

about any individual user.

496

:

Right.

497

:

We can amalgamate that user, throw it

into a matrix do multiplication over

498

:

it, and then everyone can benefit.

499

:

In the predictive tools.

500

:

So some industries are sort of leading

indicators or lagging indicators of sales.

501

:

And we could use that.

502

:

So the more data we have, the

better our prediction is for the

503

:

individual, if that makes sense.

504

:

That makes perfect sense.

505

:

Yeah, it's similar.

506

:

Yeah, but we never surface anything

because it's just machine learning.

507

:

it's a matrix of numbers.

508

:

You don't even have to reason that as you

get bigger you get better because you have

509

:

more clients to build into the mechanism.

510

:

I didn't share with you numbers.

511

:

I have no idea.

512

:

Do we share numbers?

513

:

I'm not sure if we share numbers.

514

:

I don't care, but this guy's

in charge of this stuff.

515

:

Don't if you're not comfortable with it.

516

:

There's reasons.

517

:

I think you should always be honest

about everything and hide nothing, Yeah,

518

:

well, you're the by the numbers guy.

519

:

So let me ask you this.

520

:

Categorically speaking, I think

we could speak percentages.

521

:

What are your users are generally

what like consumables, apparel,

522

:

accessories, where do you live?

523

:

Question.

524

:

Full analysis to figure out

the, do you have a sense?

525

:

You don't know your own segments.

526

:

I don't know my own segments.

527

:

Listen, talk to Cyrus about this.

528

:

Your sales list by 5%.

529

:

As soon as Cyrus's bag.

530

:

What I was going to say was we

actually just spent a whole bunch

531

:

of time doing some segmentation

to learn more about our customers.

532

:

And this span.

533

:

Of our customers is really interesting

in the sense that from a revenue

534

:

generation perspective, it's like A

to Z, like it's really, really cool.

535

:

We've got some customers in the 150,

000 range, and we've got customers in

536

:

the a hundred million dollar range.

537

:

Is that, that's monthly.

538

:

annual revenue.

539

:

So what's really cool about that

is the level of sophistication of

540

:

who you're working with, right?

541

:

you're all the way from a mom and pop

to, I've got five people working on

542

:

my e commerce loyalty team, right?

543

:

That's the span of our client base.

544

:

And for me, I love that because

I get to help the sole proprietor

545

:

and I get to help the, giant

company and everything in between.

546

:

So.

547

:

I could sit here for hours and talk

to you about the segmentation, but the

548

:

revenue segmentation is super wide.

549

:

The geographic segmentation is really

cool too, in the sense that we've got

550

:

a lot of customers in North America,

we've got a ton of customers in

551

:

Europe, and we even have customers

all the way in Australia as well.

552

:

Do European customers suffer from the

GDPR issues as far as number tracking

553

:

is concerned because you can't append

those numbers to individual prospects?

554

:

Have you been able to hurdle that at all?

555

:

Or do you just have a

We comply for everybody.

556

:

we just decided that we should

do it their way for everybody.

557

:

So the tool works across

the board no matter what?

558

:

Okay.

559

:

Yeah.

560

:

Compliant.

561

:

Yeah.

562

:

Yeah.

563

:

GDPR frustrates the shit out of me because

it feels impossible to comply with.

564

:

it was not fun for Fred

is what I would say.

565

:

Okay.

566

:

Didn't hurt me.

567

:

So there's geographic segmentation,

there's revenue segmentation, but

568

:

when it comes to the product side, I

love going to our customers websites

569

:

because it's links is to their

URLs and I go and click on it and.

570

:

All I can say so far is the diversity

is extremely wide and there doesn't

571

:

seem to be any sort of trend right now.

572

:

The only trend that we're really

finding is the customers are linked

573

:

through Individuals that we're

starting to start conversations with.

574

:

And those are, people who work

at an agency level, like they

575

:

love our product and they go

and tell their customer groups.

576

:

We were speaking to an individual

and she shared with us that, she

577

:

recently worked on these five different

customers and it turns out they all

578

:

became customers of ours, right?

579

:

So that was the only common

theme that we found, but.

580

:

everything from fishing gear to

clothing and apparel to food based

581

:

products to sports based products.

582

:

The spectrum is super wide.

583

:

And to me, that is a really exciting

opportunity as somebody coming into

584

:

a business, because I'm not obsessed

about sort of tailoring something

585

:

to a particular product vertical,

which makes my job very complicated.

586

:

But what it signals to me on the

other side is saying, Hey, This

587

:

stuff is important for everybody.

588

:

I don't care what you sell.

589

:

Like, you could sell, socks or

you could sell fishing rods.

590

:

This data, however you choose to get

it, however you choose to package

591

:

it, however you want to visualize

this data, just go and do it because

592

:

it'll help drive your business.

593

:

Hmm.

594

:

Where do people find you guys?

595

:

If I want to go try Buy the

Numbers, where do I do that?

596

:

Buythenumbersapp.

597

:

com or on the Shopify store.

598

:

Look for Buy the Numbers.

599

:

And if somebody wanted to start

using it, how hard is it to set up?

600

:

It's one click.

601

:

You don't need a credit card.

602

:

It's free for two weeks.

603

:

that's it.

604

:

Only for Solutions 8 YouTube

channel though, right?

605

:

Absolutely.

606

:

You have to mention Solutions 8.

607

:

Mention this podcast.

608

:

That's right.

609

:

So here we are, buythenumbersapp.

610

:

com.

611

:

Y'all, John sings this

app's praises beyond belief.

612

:

That's how Payam and I met, actually.

613

:

He came onto the Perpetual Traffic

podcast and started pimping it out.

614

:

Did y'all get any lift from that?

615

:

We did.

616

:

That's how I heard about you.

617

:

I had multiple customers reach out to

me and say they heard it through your

618

:

app, your podcast was really exciting.

619

:

Also for a small company like us, where

it's just like two, three people, it makes

620

:

such a difference to hear stuff like that.

621

:

Yeah.

622

:

It's really emotionally uplifting.

623

:

I don't know how else to put it.

624

:

Thank you.

625

:

You're doing great work in a great way.

626

:

I love your product first paradigm.

627

:

Nobody does that anymore.

628

:

You know what I mean?

629

:

Like nobody, especially in the software

space, dear God just been cannibalized and

630

:

it's sad because it's been cannibalized

by the smartest people in the world.

631

:

You know, like when something's

been cannibalized by dummies, like

632

:

real estate, it's like, all right,

I'm going to go beat the dummies.

633

:

But when something's been cannibalized

and it's like the most finances

634

:

this way too, it's just like, oh,

the smartest people in the world.

635

:

are taking this and they're

ruining it and it's hard to fight.

636

:

So when you see some guys that fit in

that moniker, like you're obviously part

637

:

of the consortium, there's the smartest

guys in the world, but you just chose to

638

:

do it kind of in a slightly different way.

639

:

I feel that way about Sam Altman.

640

:

I think the way they built open

AI and chat GPT is, is absurd

641

:

from a monetization perspective.

642

:

It makes no damn sense whatsoever,

There was the right way to do that.

643

:

By the way, do you use it?

644

:

I use it every day.

645

:

I'm obsessed with it.

646

:

I'm obsessed with Sam.

647

:

I'd cuddle with that guy.

648

:

If he allowed me.

649

:

Dude, big spoon, little spoon.

650

:

I just think he's great.

651

:

Yeah.

652

:

But it's because it's not how

are we gonna ROI instantly.

653

:

It's, hey, I think I'm doing something

that's gonna have a massive impact

654

:

on people's lives and I should

probably do that the right way.

655

:

And you guys seem to be approaching

this in a very similar fashion.

656

:

And if you're watching this, we

obsess over this all the time.

657

:

If you don't know your numbers,

This is the easy button.

658

:

Not an affiliate.

659

:

I don't have an affiliate link.

660

:

I should at some point, I'm going to get

one, but right now today, just go to buy

661

:

the numbers, install it into Shopify.

662

:

you've got 14 days.

663

:

If you don't make one actionable decision

based off of the data, then jump ship.

664

:

But if you don't make one actual

decision based off of the data,

665

:

you're doing something wrong.

666

:

So really appreciate y'all being

here and hope we have you back.

667

:

There's strategic

partnerships in the future.

668

:

Last words to you guys.

669

:

What are the closing

comments for people watching?

670

:

I don't go for it.

671

:

Sure.

672

:

Thank you to everyone

who uses our product.

673

:

Honestly, we are, like

you said, product driven.

674

:

We care about you as a customer.

675

:

So reach out to me.

676

:

I answer and read every single email

that sent you're not talking to a

677

:

faceless customer service person.

678

:

You're talking to co founders.

679

:

Tell me what you use it for.

680

:

Tell me what you wish

you could use it for.

681

:

That's how we've gone to where we are.

682

:

I love that, man.

683

:

That's great.

684

:

Like, comment, subscribe.

685

:

You know how YouTube works.

686

:

I'll see y'all tomorrow.

687

:

Peace!

About the Podcast

Show artwork for The Google Ads Podcast
The Google Ads Podcast
PPC Strategies, Tutorials, Tips, Tricks, Hacks, and Best Practices