Hack For Advertising Penalized Products And Services On Meta And Google Ads

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I had a conversation on Facebook.

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I write a Twitter thread every day, as

Ralph, and I post it to all my socials.

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So go follow me on Twitter if you want my

threads, but had a thread that resulted

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in a conversation about how to market

for penalized products or services.

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So if there's something Google and

Facebook don't want you advertising

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for, and there's a lot of these things,

the obvious ones are things like,

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hemp or CBD or when they were being

restricted, they're opening them up a

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little bit more now, but I won't use

too many examples because I don't want

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to encourage people to do nefarious

things, but if there's something Google

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doesn't want you to market for, Facebook

doesn't want you to market for the

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trick And most dirty marketers know this

trick, but a lot of good people don't.

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Let the cat out of the

bag for the good folks.

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The trick is to speak to the pain point

without speaking to the solution..

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It's the solution.

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Specifically, it's being restricted.

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And you do that with content.

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And so you have really high value content.

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Speak to the pain point using content,

go out into Google and Facebook and then

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you're just running either like a max

clicks or max view campaign, which are the

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cheapest campaigns you can possibly run.

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But what's nice about it is nobody

who clicks on that content is

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going to be unqualified, right?

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Because why would you be interested?

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Except that you're experiencing this pain

point once they've landed on the page,

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then you use all the naughty remarketing

tools, things that will let you like

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Admiral will let you remarket anything.

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They do not care.

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They're soulless and godless over there.

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And so now you can say Hey, by

my crystal that cures cancer and

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nobody's going to have any compliance

issues or whatever requirements.

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, use that with great power comes great

responsibility, let's say, but if you

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did want to market something that for

whatever reason you're not allowed

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to market, that's the way to do it.

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It's very top of funnel content.

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. Let's say, you have a solution

for rheumatoid arthritis.

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Yeah.

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Like your ads can't be about like your

cure or any claims, but you can talk

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quite a bit about rheumatoid arthritis.

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Yeah.

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What I would do is, this the X number

of things you don't know about this.

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So the seven things you don't know

about credit repair or the nine things

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you didn't know about arthritis.

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Cause if I have arthritis, there's nine

things I don't know about arthritis.

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Like I'm going to have to click on that.

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Now you better make sure you're

actually putting things in

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front of me that I don't know.

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But yeah, it's very top of funnel and

it's also a way to expand the market

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too, you're building the audience,

especially if it's video content.

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This goes back to, this is very

smart because I think a lot of

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folks, we'll get into this today.

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you're in this website conversion

sort of battle with everybody else.

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You're in the battle on Google

search for, the high intent keywords.

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And those CPCs aren't

coming down anytime soon.

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The more competition that there

is, the the CPCs are going to be

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no matter how great your ads are.

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But the point is that traffic, that is

the bloody red ocean of digital marketing.

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We elevate yourself and also become an

authority in the space, but not provide

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necessarily the solution is by doing

what you're talking about here, too.

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So this isn't just for products where,

you might be a little sketchy, but

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I think it's an overall strategy.

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We certainly see that with, we have.

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Proposals right now with customers that

are like, Hey, we've reached 60 million,

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35 million, 25 million in revenue.

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Like we can't scale anymore.

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What do we do?

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This is actually part of the strategy.

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So we talked about this, in a couple

of episodes prior, especially if

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you're in those markets, like there's

a couple of our customers that are

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in those markets where claims in

that particular space, and I can

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name any names here are really taboo.

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Like in the male enhancement space, for

example, like there is a market you can

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get around it with this type of stuff,

because if I'm looking at seven ways

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that in seven things I didn't know about

erectile dysfunction, and I'm watching

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that video or I'm reading that post.

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I'm not doing it because I got a friend

that has that problem, but I will

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claim that I don't know what the hell.

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. You're creating the market in such a way.

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And then you can use other methodologies.

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We use AdRoll all the time..

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Yeah, so that great strategy there.

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But I think it's part

of an overall strategy.

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So if you're stuck at scale or

you have one of those products

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and you've got a legitimate,

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It's a great strategy for that.

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If you have a good solution.

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Let's talk about that.

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But also it's a way to scale and build

brand, expand market which is what we're

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actually gonna be talking about here

today a great period of time for me

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because I'm doing something, within the

organization that I always love to do.

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It's a little bit overwhelming, but.

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I'm handling a lot of the initial

discovery calls for a lot of businesses.

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. I'm running a business like we're doing

a lot of other things, but we know what

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is happening in the market to hear it

specifically and to see it specifically

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what the big problems are and then to

layer this in as a this is a trend.

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I now see that's what we're gonna

be talking about here today.

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It's the thing that we used to talk

about way back at the beginning.

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for having me.

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Of, this podcast on levels of traffic and

I'm seeing it as a huge problem right now.

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It's probably something that

your media buying maybe your

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agency right now is not doing.

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And it's an easy way to get

a 20, 30 percent lift on

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your ads almost immediately.