How To Check The Google Ads Dashboard For Campaign Performance

Speaker: 00:00:11

Hello, hello, I have another

very fun video for y'all.

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I know everyone's been waiting I'm

sure But so what I thought I would

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cover today is as a client manager

how I check the google ads dashboard

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So this is just checking overall

progress and make sure that things are

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progressing Smoothly for your accounts.

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Ideally, when you're working

with accounts, it's ideal.

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Once again, I say that to

emphasize it that they might

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have a third party attribution

platform that you can also utilize.

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So North beam, for example, triple whale.

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just because it allows you to get an even

more thorough glimpse of overall just

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performance and things of that nature.

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It's just really helpful,

especially for e commerce accounts.

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if a lot of times people won't have that

though, because it is an extra expense,

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but then it's also great if they have a

CRM that you can also check in on with

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things, especially just when it's like

a lead gen account, it's really good

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to have a CRM in place because then

that can help you funnel those, leads

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in, and then they'll mark them as which

ones worked out, which ones didn't.

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So then that helps you

optimize Google ads further.

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I just went into a whole different

spiel there, but for the sake of

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this video, we're saying that, okay,

this account only has Google ads.

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That's the only thing that

they have, the dashboard.

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So that's what we're going to look at.

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Okay.

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So Monday morning, we're logging on.

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It's gonna be a great week.

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We're gonna check all of our accounts,

just make sure that nothing crazy

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happened over the weekend and just

that things are on track for, this

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month so far or, the last seven

days, things like that, whatever,

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however you prefer to go about it.

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So first I'll check overall metrics

just and KPIs So what I like to do is

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I know what my clients tend to look

at What are those important because

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we've had that conversation of hey,

how are you judging performance?

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what are your goals?

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But then you also just know in general

once you start to meet with them

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consistently, you know what they look

at You know what kind of sticks out to

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them if something doesn't look too good

that what they'll notice things like

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that put yourself in their headspace

and look at it, the account that way.

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So I've set my date range for

the last seven days, compare it

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previously, cause I like to see that

comparison, but that's just preference.

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And I know that this

is a lead gen account.

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So what's going to be important for lead

generation is overall conversion numbers.

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So I want to check on that.

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So last seven days, I see that

we're across up across the account.

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That's good.

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And then I'll take a look

at individual things.

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Just make sure that nothing

alarming has happened.

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So I see both of these campaigns are up.

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And then these two, nothing's changed.

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So I'm good.

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I'm not worried about it.

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And then I also know this client

really looks at impressions.

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That's really important to them.

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so I'll just make sure everything aligns.

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Their clicks is important.

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Average CPC.

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And because I know the client,

I'll see that overall CPC increased

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an account wide about by 8%.

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So that's nothing too major, but I just

make a mental note that it's likely that

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then when I have my call, when I touch

base about performance, that is something

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that they might ask about because I know

them and I've been working with them.

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So it's just things like that.

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It's really helpful just

to take a look at stuff.

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So you prepare yourself for what

might possibly pop up when you have

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a call with them or if you email

updates to them, things like that.

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So just do an overall check.

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Make sure that nothing took a severe.

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Plummet.

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obviously there's going

to be, highs and lows.

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That's just the nature of Google

ads and just overall performance.

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But if something takes like a

major dip, then you'll know, maybe

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I should look into that and make

sure that there's nothing wrong.

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And it just happens to be like

a weird lull type thing rather

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than, Oh shoot, this is broken.

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You know what I mean?

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So that's why another reason

I like to check stuff.

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So that's what I do.

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Then my next step is Check the budget

pacing you have your daily budgets

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Assigned to each of the campaigns But

what i'm checking the pacing i'm making

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sure that from the monthly Ad spend

that you have approved or your monthly

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budget that's approved by the client

You just want to you know Ideally what

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you should be at the end of every week

because you would map that out beforehand

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So you just want to check And you want

to see how much has been spent overall?

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So I see here that we spent a little under

: 2500

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with the overall budget that we have for

that account But there's just something

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good to check because if you're over

pacing in the beginning of the month And

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you definitely want to pull things back

maybe lower the budgets a little bit And

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then if you're underpacing, you might

have some flexibility later towards the

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end to increase a bit extra, or you might

prepare yourself that is a possibility.

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in my opinion, I find it's better to

be underpacing rather than overpacing.

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Because if you're at, the last week of

the month, and on average you tend to

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spend, for example, 500 in a week, and

you have, Only like a hundred dollars

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left to spend and obviously okay then

the client might be cool with spending

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extra 400 bucks But ideally you just don't

want to have to ask the client for more

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money because they would not appreciate

that So I find that it's way better to if

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any situation be under pacing than over

pacing, It's even best pacing perfectly.

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So just something to check in,

do that beginning of the week.

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And I also like to do that around

the end of the week as well, And

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then last is search term relevance.

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So I'm not going to show the

search terms for this specific

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account because it wouldn't keep

things very private for them.

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And I want to do that for the sake

of this video, but you'll just

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navigate to your insights tab on the

left hand side of the Google ads.

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dashboard.

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And then you click the

little arrow, brings it down.

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You'll see a search terms

tab open up underneath that.

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And that's what I just like to do is when

I'm checking that, make sure that the

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search terms are, as I said, relevant.

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for example, a clothing brand and

they specialize in women's skirts.

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And then you see a search term pop

up that Google, paid to have that

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click, And it's something super

relevant, like Men's trousers.

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So then you say, that's not relevant.

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We don't want to be spending

money on that moving forward.

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So then you would negate that and add

that to your negative, keyword list.

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It's really good just to realign

things at the beginning of the week.

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And also it just familiarizes

yourself with the account a bit

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more, which is always ideal.

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And that is my little

short checklist of things.

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I'll check on the Google ads

dashboard just to make sure

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that We're in a decent spot.

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that's everything.

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Bye