How to Create Custom Labels Using Google Merchant Center

Speaker: 00:00:11

So let me take you through an account

where I need to create these custom labels

2

: 00:00:15

now Google does give us some options

to split the products by categories.

3

: 00:00:19

However, of those options are

really feasible for me right now.

4

: 00:00:29

Hi guys, I'm Fessy and we're both

account managers at Solutions 8.

5

: 00:00:34

Today we've got an interesting

video for you guys and we're

6

: 00:00:37

going to talk about custom labels.

7

: 00:00:39

Custom labels are nothing but

tags that we add to our products

8

: 00:00:42

that help us to group them.

9

: 00:00:44

now this can be done based on

various factors such as colors and

10

: 00:00:48

sizes, even product prices, etc.

11

: 00:00:51

we can use these custom labels when

we want to split our shopping or

12

: 00:00:55

performance max campaigns, by products.

13

: 00:00:58

And we want to do that

for better performance.

14

: 00:01:01

So let me take you through

an account where I need to

15

: 00:01:03

create these custom labels.

16

: 00:01:05

this is a client that sells apparel.

17

: 00:01:08

The apparel ranges from tops, tunics,

shirts, cardigans, dresses, etc.

18

: 00:01:14

Now, I currently just have one performance

max campaign in here and I plan to have

19

: 00:01:19

separate performance max campaigns,

for those specific product categories.

20

: 00:01:24

now Google does give us some options

to split the products by categories.

21

: 00:01:28

However, of those options are

really feasible for me right now.

22

: 00:01:32

each of my asset groups have all

the products added within them.

23

: 00:01:37

And if I try to subdivide them,

the only options I have are very

24

: 00:01:41

restricting to what I plan to do.

25

: 00:01:43

I choose to use custom labels if we go

into custom label zero So ideally when

26

: 00:01:48

you have a brand new account with zero

custom labels, you shouldn't see any

27

: 00:01:53

of these here the reason why you see

them here is because i've already set

28

: 00:01:56

these up in my google merchant center

account So i'm going to take you through

29

: 00:02:01

how i've set these up, So let's jump

into google merchant center We head

30

: 00:02:05

on to products And then over to feeds.

31

: 00:02:09

now, my accounts feed has been

set up through content API.

32

: 00:02:13

so we go into the content API and.

33

: 00:02:16

Wait for it to load.

34

: 00:02:17

now we click on feed rules.

35

: 00:02:19

So this is a way of creating

custom labels, which is through

36

: 00:02:22

feed rules, we've already got a

few of these custom labels set up.

37

: 00:02:26

what I wanna do is set up a new

one to show you guys how I did it.

38

: 00:02:29

so Google gives you five different

custom labels, ranging from zero to four.

39

: 00:02:34

in my case, I already have about three

or four of them currently used So what I

40

: 00:02:38

want to do is set up custom label four,

which is the last one I have So what I

41

: 00:02:43

do is I click on plus So the attribute

that we change is custom label four,

42

: 00:02:48

there's zero one two three and four So I

want to change the fourth custom label.

43

: 00:02:53

So I click on this Now, once you

do this, you have this window that

44

: 00:02:57

pops up, this is where you have,

different conditions that you can

45

: 00:03:01

set, in order to change those, labels.

46

: 00:03:04

So the first thing I'm going

to do is click on conditions

47

: 00:03:07

and the first condition that

I have is true is to edit my.

48

: 00:03:12

Custom label four based on the title.

49

: 00:03:14

So in this example, it's pretty simple.

50

: 00:03:16

My products already have the

specific categories in the title.

51

: 00:03:21

So if it's a tunic, the title

contains the word tunic.

52

: 00:03:24

So all I'm going to do is click on the

condition which is going to be title.

53

: 00:03:28

once I do that, I will have

The option of adding, selecting

54

: 00:03:32

these, from the drop down bar.

55

: 00:03:34

So i'm going to select title

contains and i'm going to type in

56

: 00:03:39

what term I want to make sure it

is so it is Tunic in this case.

57

: 00:03:43

Okay.

58

: 00:03:43

So this is case sensitive So you want

to make sure that you're using the

59

: 00:03:46

correct case that is in your title i'm

going to click on add value tunic once

60

: 00:03:51

you do this You click on set to now.

61

: 00:03:54

This is where we assign a specific

value So what is the value that I

62

: 00:03:57

want to assign to my custom label for?

63

: 00:04:00

wherein the title contains the term

tunic so that the Term that i'm

64

: 00:04:04

going to assign is going to be tunic

itself So I know that this category

65

: 00:04:08

is going to be tunic we click on.

66

: 00:04:10

Okay All so I did this

only for one product here.

67

: 00:04:12

I'm going to show you one more So every

time you want to create tunic different

68

: 00:04:16

category you want to make sure that you

go back and do the whole thing again.

69

: 00:04:19

So I click on title in this case I'm going

to say title contains dress and again make

70

: 00:04:25

sure that the case is correct and then

the title is going to be set to dress.

71

: 00:04:31

So once you've got these set

up, you can add these up to

72

: 00:04:34

whatever product types you have.

73

: 00:04:36

Now, I have, multiple product categories,

but just for this example, I'm

74

: 00:04:40

going to show you just two of these.

75

: 00:04:42

Now, once you do this, you

click on save as draft.

76

: 00:04:45

if you scroll down here, you will be able

to see the feed that you've just set this

77

: 00:04:49

is the old one that I had set up But the

new one that I set up is over here two

78

: 00:04:53

things that we can do here One is to test

the changes that you've just made where

79

: 00:04:57

google will create a report to show you

what has been changed but if you click on

80

: 00:05:02

this it's going to take up to from 10 to

20 minutes and I have already done this in

81

: 00:05:07

the past, so I'm not going to test it, but

you can definitely go ahead and do that.

82

: 00:05:11

All I'm going to do is click on apply.

83

: 00:05:13

Now, once you've applied it, you

can go back to your products.

84

: 00:05:17

And refresh the page.

85

: 00:05:19

This might take like from 30

seconds to a minute sometimes.

86

: 00:05:23

So we're just going to wait

for that to change in here.

87

: 00:05:25

Now when you look at your all products

window, you want to open these, Columns

88

: 00:05:30

and modify the columns to include

the column that you have just edited.

89

: 00:05:35

So in my case, it was custom label 4

So I have just added this to my columns

90

: 00:05:40

and I click on apply You will see a

custom label 4 column added over here.

91

: 00:05:45

we still have the products

have not yet loaded.

92

: 00:05:48

So i'm just going to search The title

that contains tunic Okay, there you go.

93

: 00:05:53

So I have more than one tunic.

94

: 00:05:55

So google is obviously loading it

a little at a time So there you go.

95

: 00:05:59

You see the Custom label 4 has been

added as tunic if I click on dress.

96

: 00:06:04

I should be seeing dress As my custom

label for if you don't see it just wait

97

: 00:06:10

for it to load for a few minutes and it

should be there now once this is done my

98

: 00:06:14

segments have been created you go back

into google But thing to remember here is

99

: 00:06:18

that google takes approximately 30 minutes

to to fetch the data from your merchant

100

: 00:06:23

center back into your Google ads account.

101

: 00:06:25

But once you have the custom labels

added here, all you can do is simply

102

: 00:06:30

click on the categories that you want

to that you want to split the campaign

103

: 00:06:34

by and then you click on save and you

should see your product categories as

104

: 00:06:38

subdivisions over here in your that's it.

105

: 00:06:41

It's as simple as that.

106

: 00:06:42

we can just create custom

labels by setting up feed rules.

107

: 00:06:46

You have various options

of setting up feed rules.

108

: 00:06:49

you can do that by color.

109

: 00:06:50

if that's something you want to

distinguish your campaigns by,

110

: 00:06:53

or you can do them even through,

sizes, et cetera, and prices too.

111

: 00:06:58

So whatever options you have here,

you just need to click on your

112

: 00:07:02

attribute and the attribute that you

want to, condition that particular

113

: 00:07:06

custom label by, and that's it.

114

: 00:07:09

there is another way of setting up

custom labels, which is something

115

: 00:07:13

that Hrithi will talk about, and

Hrithi, you can take it away.

116

: 00:07:16

So now I'm going to show you

another way how to create custom

117

: 00:07:20

labels using Supplemental Feeds.

118

: 00:07:22

Now I have a client who is selling

different types of shoes ranging from

119

: 00:07:26

sneakers to stilettos to heels to boots.

120

: 00:07:29

Now my use case is to create

a standard shopping campaign

121

: 00:07:33

containing the top sellers.

122

: 00:07:35

I've downloaded the feed

from Merchant Center.

123

: 00:07:37

These are the products.

124

: 00:07:38

which have performed well in the past.

125

: 00:07:40

Now I need to add these

products in my new campaign.

126

: 00:07:44

to create supplemental feed, we'll go to

the merchant center, scroll down, you'll

127

: 00:07:49

see a section for supplemental feed.

128

: 00:07:52

We'll click on add supplemental feed.

129

: 00:07:54

you have the option to name your feed.

130

: 00:07:56

Now I am selected Google Sheets.

131

: 00:07:58

Click on continue.

132

: 00:07:59

We have the option of either creating a

new spreadsheet or using an existing one.

133

: 00:08:04

I'm going to go with creating

a new Google spreadsheet.

134

: 00:08:07

Click on continue.

135

: 00:08:08

This supplemental feed will be

applied to my primary, which I'm

136

: 00:08:13

selecting content create feed.

137

: 00:08:17

authorize and wait for Google Merchant

Center to create a spreadsheet for me.

138

: 00:08:22

now you can see, if you scroll down, the

feed I have created, it's already here.

139

: 00:08:27

I'm going to click on open.

140

: 00:08:29

this feed is blank.

141

: 00:08:30

What I'm going to do is

I'm going to copy the IDs.

142

: 00:08:34

Past and create a new

column for Custom zero.

143

: 00:08:41

I have not applied any custom labels right

now, so I'm start and name this as seller.

144

: 00:08:49

Apply all products now.

145

: 00:08:52

This is ready.

146

: 00:08:55

I'm going hop.

147

: 00:08:57

And click here.

148

: 00:08:59

the thing is, I'm going

to fetch the feed now.

149

: 00:09:02

It's going to take some time.

150

: 00:09:04

While the feed is processing.

151

: 00:09:06

Now you can see it has already applied.

152

: 00:09:08

There were almost 1000 plus products Now

this is there in order to check that i'm

153

: 00:09:13

going to go back to my all products see

if I have Custom label column selected.

154

: 00:09:18

Yeah, it's there and sorted by Custom

label now you can see for the products.

155

: 00:09:26

I have the custom label set as top

seven The next step would be to hop

156

: 00:09:30

into back my campaign You Go to the

product groups, click on subdivision and

157

: 00:09:36

move from product IDs to custom label.

158

: 00:09:38

Now, again, this is going to take

some time in order to populate

159

: 00:09:43

in Google, which is from Google

Merchant Center to your campaign.

160

: 00:09:46

that is the last step If your primary

feed is set up to content api and you

161

: 00:09:51

need to Refresh your feed what you can

do is you can refresh your supplemental

162

: 00:09:57

feed that will automatically fetch

your products in Your refresh your

163

: 00:10:01

products in the primary feed That's it.

164

: 00:10:04

It was as easy.

165

: 00:10:05

And if you like this, do continue

watching and subscribe to our channel.

166

: 00:10:10

Hope you have a good day.

167

: 00:10:11

Thanks.

168

: 00:10:11

Bye.

169

: 00:10:12

Bye.