Increasing Google Ads Conversion Rate by 135% Despite a Limited Budget

Regina: 00:00:11

Hey everyone, Regina here with Starter PPC.

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We were able to get a conversion

rate, increase of 135%.

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I'm looking at a time period of

about a month and a half comparing

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to the previous month and a half.

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I wanted to show this, result to

you guys and show you the changes

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that we made to get this result.

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this is a real estate advisor.

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company.

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So they advise people who are buying

and selling real estate on how to

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structure their companies, structure

their, Trusts and get the most out of

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the sales tax and things like that.

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they have pretty small budget, only

about a thousand dollars a month.

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Okay.

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So we're working with very limited data.

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And, if you guys are also working

with limited budgets like that,

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then you'll know it can be pretty

difficult to see what's working and

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for the algorithm to also see what's

working and to scale from there.

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So everything is very challenging

when you're small it's just

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one of those facts of life.

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we're running a inbound search campaign.

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We're also experimenting with a call

only campaign, although this one

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hasn't brought in any conversions yet.

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we were running a DSA, which

is like inbound search, except,

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the algorithm is going to assign

its own keywords and headlines.

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So you only, Give it the landing

page and you write the descriptions.

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So we were experimenting with

that, but it wasn't working

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as well as the inbound search.

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So we decided to put all of the

money into inbound search and our

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new call it only experiment.

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I'm comparing November 7th to

December 31st with the previous

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period of the same amount of days.

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the, conversion rate, as you can see here,

went up 135 percent and that's a from 0.

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42 to 1%.

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We can also see that the click

through rate went down by 20%.

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Don't let this type of

thing freak you out.

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Sometimes a lowered click through

rate is actually a good thing.

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Because you pay every time there's

a click, So if you have less clicks,

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a lower click through rate, but

you're getting more, qualified leads

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who are actually converting on your

site Out of 57 percent increased

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conversion rate, then that's great.

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A lower click through

rate all day long, right?

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As long as you're getting more conversions

for the same amount of money spent.

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if we looked at CPA, yeah, cost per

acquisition, you would see that it

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went from 814 per conversion to 450.

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Dollars per conversion.

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since we're working with such

small budgets, we're not working

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with a lot of data here to

conversions up to four conversions.

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So the amount of conversions was doubled.

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the cost went up by about 10%, but.

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Not enough to really cause

that type of, cost going up.

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Doesn't usually increase

conversion rate to go up.

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So that's an irrelevant stat, Literally.

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This is what we changed.

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So in the.

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ad copy, we used keyword

insertion for location.

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we're only targeting

California in this campaign.

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we tried a couple of different

things in one of the headlines.

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We wrote California in

one of the headlines.

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We used this keyword

insertion for their city.

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and in another headline we're

even trying Orange County since

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that's our primary market.

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And we're hoping that the algorithm

will show the Orange County

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headline if people are near Orange

County, cause it looks fancy.

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in the world of real estate, there's

a lot of people searching and clicking

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who want to learn, but they're not

in a position to hire advisors.

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the theory is that by

inserting the person's.

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location into the headlines.

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They're going to be more serious,

This is gonna be a higher qualified

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lead because they are looking

for advisors in their city.

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They're not just in general

wanting to read about advisors.

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hi there.

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Quick interruption.

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Do you know the main thing that

prevents small business owners from

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getting their Google ads account into

a position to grow and scale budget?

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A lot of businesses, especially

those that are just starting

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out, have limited budgets.

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And so because of this, they're turned

away by most ad agencies because most ad

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agencies have minimum budget thresholds

that they're willing to work with.

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So what happens is the business owners

end up learning Google ads themselves.

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And the problem with that is

that most of the advice online is

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geared towards larger accounts.

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And the advice doesn't have any of those

strategies or tricks that can kickstart

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the algorithm into giving a small

account a leg up over larger competitors.

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So it often just doesn't work

and the business just ends up

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losing money month over month.

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If this sounds familiar,

starter PPC can help.

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We offer Google ads management services

that are designed for accounts that

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have between 1, 000 and 5, 000 budgets.

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Because all of our clients are just

starting out, we've come up with ways to

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keep our management fees significantly

lower than most agencies, because

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we know that every dollar saved on

management fees just goes towards

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the ad budget, which is going to help

the algorithm gather speed and power.

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So if you're serious about growing your

business and you'd like a team of Google

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ads experts to help you without breaking

the bank, check us out at starter PPC.

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com.

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Okay.

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Back to the video.

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It cuts out the how to.

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People who are just, looking around, and

it invites people that are more serious.

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Cause they're going to see their

city or they're going to see,

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California, oh, these are real estate

advisors located in California.

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That's what I'm looking for.

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it increases the purchase intent

of the people that click and it

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subtly pushes away the people

that don't have purchase intent.

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Who are just wanting to, learn,

this is more of a commitment.

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Real Estate Advisor is located in your

city, we didn't make too many other

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changes around the same time that the

click through rate started going up.

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And so this is all I can really attribute

to, the increased conversion rate.

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just to make things fair, I even went

into the keyword planner tool and I

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can see that in this industry, the

amount of people searching goes up by

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20 percent in January, if I include

January, you'll see that the conversion

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rate went up a whopping 250%, But

I'm not counting that because I'm

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trying to remove anything that would

have influenced, the conversion rate.

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outside of what we did, which

is change the headlines.

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Literally that's the smallest change.

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if you're wondering, Regina, how

did you guys come up with that idea?

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I wouldn't have even thought

to do something like that.

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it happened while I was

looking at competitor analysis.

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So I was, trying to brainstorm

ways to help this company, succeed.

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I knew that.

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An 800 cost per acquisition on

their website wasn't good enough,

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and it needed to be cut in half.

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And so we were on Google searching as

though we were a serious buyer, and we

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clicked on a couple of the competitor ads.

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And, there's a way to get to

the Ad Transparency Center from

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other people's sponsored ads.

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if you are wondering how to do this,

check out the video I made just

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last week about competitor analysis.

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because basically when you are

doing competitor analysis, you can

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see what other people are doing.

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And we saw that the competitors

were using cities in the headlines.

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And we thought, that's interesting

that, not all industries

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need that type of thing.

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But possibly with real estate.

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It's going to change the

game, So we saw them doing it.

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We gave it a try and it worked.

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So don't skip over those, that

competitor analysis, everyone.

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And don't freak out if your

click through rate goes down.

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Not a big deal as long as your

conversion rate is going up more.

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all hope this has been helpful.

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Thanks for watching.