Is YouTube Remarketing Better for Lead Generation or eCommerce

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I actually like YouTube remarking much more for E-com for

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search or for lead generation.

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Not so much for if we're talking about YouTube remarking for lead gen.

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I've tried it a few times, have not been extremely successful with it.

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, but for.

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High competition.

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It can help

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YouTuber marketing for both lead gen and e-com or heavily for e-com

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only, , or uh, heavily for e-com only.

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So it also will depend a bit.

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I actually like YouTube remarking much more for e-com for search

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or for lead generation, not so.

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I think that lead generation for remarketing, it's, it is good.

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I would still, would say, I would say do both.

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But this one here, my e-comm only spends 500 outta 20 grand and

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very little for lead generation.

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Also, could be very little as well for if we're talking about

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YouTube remarketing for lead gen.

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I've tried it a few times, have not been extremely successful with it.

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, but for high competition it can help, , better on YouTube as I think that

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you do get your message across more effectively than if you were just doing

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a Banner Edwards like, Hey, remember me?

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It's like, not really.

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I looked at 17 this last week.

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I don't know who you are.

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So I think video allows you to convey your messaging a little bit easier.

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, but also I think that for E-com.

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it's hard to identify what the return is on that.

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And that's my problem is, , the re the roaz, I guess I would say, or

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the L t V for e-comm has to be high enough to support the additional

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cost and also gonna be dependent upon the skillset , of the sales team.

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So again, it's how much more do you wanna spend to spend to bring that person back?

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That also the sales team.

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Then you have to say, well, it actually costs me less to bring additional new

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customers than bring a customer back.

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If the sales team kind of lack Lester, I'll just simply give them more chance

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at bat, rather than taking a semi uninterested person cuz they didn't

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convert and try to say like, Hey, trust us, have a conversation with us.

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It might just be an overall harder lead to close after they get

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in contact with the sales team.

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So a person that's has to be remarked to a lot means they're probably choosing

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a few different companies to work with and now they're gonna get up on the

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phone and be like, so why are you.

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Who are you?

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I got 600 quotes.

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You gonna beat them?

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So, eh, I'd rather probably get more people that I can probably

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first pop close and a, and a lead, , follow up on that, John, sorry.

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, Regina says in the chat, it depends on the length of the sales cycle,

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whether lead gen, you YouTube remarketing is worth it or not.

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For example, plumbers are not marketing agencies are Yeah.

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Anything also urgent?

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, so plumber.

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Vet, , like emergency vets.

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, I think with a really short sales cycle, less than two

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days, sometimes three days, no.

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, it wouldn't be worth it.

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, longer sales cycles, yes, but if those longer sales cycles

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also equate to higher cac.

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So if you have a 20 day sales cycle, that means a lot of clicks.

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And a lot of views.

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This is where Caden's view, , or frequency would probably come

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into play and say, Hey, if it's 20 days, three a day is enough.

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I'm not gonna spend any more on these people.

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Because on YouTube, you pay per view whether they click

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or not on display, they don't.

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So it's, extremely situational.

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But also , my other question would be if it's, , a long

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sales cycle, why not Facebook?

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They're on Facebook, they're not doing anything, and it

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doesn't cost us to show an ad.

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So maybe that's a better channel.

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, three views a day.

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Sounds like a lot.

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I do Three a week.

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Yeah, it could be.

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, it depends on what channel.

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If it's YouTube, I would say that, that would be, that'd be fair.

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If it's display.

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That's my question there is, is it even viewed or is it

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just showing on the same page?

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Search ion share.

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It doesn't mean people saw the ad.

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It's at the bottom.

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Sometimes top impression share.

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Aha.

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But that's, those two metrics are 50% the same.

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I think had his hand up.

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Okay, cool.

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It was Samma and then the question from Jason.

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Good job.

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I dunno how you do that.

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That's awesome.

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, Sam, what?

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. I forgot my question, . All right, moving on.

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, , and how product type dependent is your decision whether to use remarketing?

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uh, typically it's, it's gonna be a o V and l t V driven.

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If I have, I need to spend the least amount of person, at least amount

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on a person to get them to convert.

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I can't get a $5 click, another $5 culture to click, you know, $16

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in, in video ads over the course of a month and then make a $20 sale.

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I'll just try to optimize a $5 click down to $3 click and try to

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bring as much relevancy as I can.

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, now if it's 5,000, yeah, I'm gonna hit 'em every waste from Sunday.

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, but the, like for example, this client that I was sharing with

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y'all here, , , They have a annual value of a customer for $440.

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So my cost per conversion right now is 98, so I'm four Xing annually.

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This client, So that's, where it's good.

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It's actually in the account right now.

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It's 78, but that's cuz we shut off Pmax.

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now it's 98, which is the same the, we got, we got the same result.

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Oh it's shocking.

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the backend is actually just looks the same budget we have now.

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More new customer growth, so that's cool.

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But they're getting $400 a year from these people.

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But it's cost me a hundred dollars to bring them a new customer essentially,

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cuz all these are, cold traffic only.

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Except for this one, which is why I'm only spending 500 or the 21 grand.

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This one will be warm traffic.

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Yeah, there's gonna be some existing sales in here.

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That's the part too that I, just, I can't throw out.

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It's just not possible.

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Google's too far detached from these users.

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so just know that there's also new and remarketing sales in, or new and return

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sales in here, which is another thing that remarketing is going to be hard.

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You can exclude converters until they change devices.

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So fun, fun there.

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, so that's, that's what I would say about YouTuber marketing in, general.

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, the reasons why I like it more than display and how I measure things to

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say is it at least getting the relevant message to the relevant audience, which

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means these people are buyers and they're new and they're coming from most often.

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Another campaign that I'm doing, 99% of my cold traffic lift.