Performance Max for Small Budgets

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We hated having to turn away businesses that have small budgets.

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So we started, a sister agency, a brand called starter PPC.

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So I'm here to talk to you today about something we like

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to call, performance max light.

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We don't provide any.

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Creative assets and the images, any videos.

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So it's forcing the algorithm into the shopping network where

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you're getting a lot of high intent traffic, but the Roaz went up a ton.

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I mean, usually when the cost increases, the ROS goes down for the cost to

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go up and the RO as to go up this like 1000% from 40 to 500 is insane.

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Hi, everyone.

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Regina here at solutions eight.

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I wanted to talk to you guys about how to use performance

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max, and make it work for you.

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Even if you are a small business working with a small budget, I'm talking under 5k.

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now this strategy could still apply if you're working with budgets over 5k.

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but I.

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Maybe it's not for everyone depending on how big your business is.

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And, I'll talk about why in a second, once I dive into it, at solutions

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eight, we, we hated having to turn away businesses that have small budgets.

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So we started, a sister agency, a brand called starter PPC.

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and I've been heading that venture up.

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we started it back in March, I believe.

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And so we're working.

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Any company, who has a budget with $5,000 or lower.

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And we try to take what solutions aid is doing.

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Obviously we're working with the same team, and sort of just tweak the

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strategy to make it work for people who are just getting the ball rolling.

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So I'm here to talk to you today about something we like

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to call, Performance Maxs light.

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And it's a way to get the algorithm to focus on the low hanging fruit.

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The high intent offers, right?

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The kind of the bottom of the barrel people that are ready to buy, just

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like how smart shopping did, only this time we're going to use a.

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Performance max, and we're going to let it also, remarket using performance max.

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So I'll explain how to control those budgets.

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what we're doing is we're creating two performance max campaigns.

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So I have it pulled up right here.

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You can see one, we have performance max asset groups only, and we have another

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one called performance max shopping only.

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So the way this is set up is inside of the shopping only campaign.

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and in this particular, account right now, they both have $10, but

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typically we would give about 80% of the budget to the shopping only

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campaign and only 20% of the PAX budget to the asset groups only campaign.

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So you can see how we're kind of splitting the budgets, forcing more of the

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budget into the shopping only campaign.

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So the shopping only campaign works a lot like smart shopping.

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Did I'll show you how we set it up.

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So it has the product feed.

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And then what we do is we create an asset group.

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That's basically blank.

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we don't provide it.

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Any audience signals, we don't provide it.

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Any ad copy.

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We don't provide any creative assets, any images, any videos, We add all of the

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products straight into this asset group.

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So if I were to go inside of the settings in this asset group, all of

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the products would be applied, none of the creatives and assets themselves.

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now after a while, we might start adding in audience signals.

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I'll get to that in a minute.

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but to start because we're working with such small budgets, we want the.

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Algorithm to focus.

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And we can't afford to split by many asset groups because it just expands

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the amount of time it takes for the algorithm to gather patterns, right?

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Because instead of gathering patterns on one asset group, it now has

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to split the budget between two or three or four asset groups and

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gather patterns on all of those.

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so all of the products are in here or at least all of the products

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that you wanna promote to.

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and then in the other campaign, we have asset groups only, which means we've

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paused all the products in this, campaign.

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So if I were to go into products and pull up the status column, you would

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see that all of them are, inactive.

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Actually.

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I don't know why there are two that are, they're paused in a different place.

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This is not a glitch.

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I'm interrupting the video you're watching because I need to remind

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you that I'm always looking for people to join our team.

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So if you're passionate about Google ads and you wanna work with the best

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Google ads agency on the planet, please go to so late.com/apply.

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Speaking of working with the best Google ads agency on the planet, if you're having

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trouble with Google ads and you want professional help, that's what we do.

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You can go to.

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So lake.com that's S O L eight.com to apply for your

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free no obligation action plan.

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And if I've.

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Any level of value at all.

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Maybe think about giving me a thumbs up and subscribe to our channel.

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That's how we choose the YouTube algorithm.

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So they actually know that I know what I'm talking about.

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If you have questions, comments, concerns, or confessions hit

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me below in the comments.

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And now back to your regularly scheduled program, like in the listing groups area.

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and then we have a couple of asset groups in here, which we've been testing

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for several months now, split by, category, and we have audience signals.

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What we do is we start to look for, which is the best performing audience signals.

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And then we will start to add those audience signals into

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the shopping only campaign.

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Now I've pulled up five accounts that we've implemented this strategy.

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it's pretty recent.

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We did it about two weeks ago.

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You can see here.

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This one actually was the first one we did.

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This one was July 5th.

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So that's about three weeks ago.

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So I'm comparing the past three weeks with this strategy in place

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compared with the previous time period of equal amount of days.

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And, let me expand this.

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What I'm seeing is the cost stayed the.

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We spent about the same exact amount in both time periods,

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but the Roaz went up by 50%.

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ultimately that's just because this shopping campaign is,

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showing a lot of shopping ads.

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So it's forcing the algorithm into the shopping network where you're getting

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a lot of high intent traffic and then the asset groups campaign can remarket.

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Here's another example, that account, by the way, sold furniture.

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Using drop shipping, this account, sells water filters.

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Actually this one was only done a little more than a week ago.

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So I'm comparing it with the previous time period.

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You can see that the cost went up a little bit, but the RO as went up a

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ton I mean, usually when the cost increases, the ROS goes down for the

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cost to go up and the RO as to go up this like 1000% from 40 to 500 is insane.

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Okay, moving on.

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Here's another example.

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So, this one sells, like fillable charts and wall charts that show, the Bible for

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like Sunday school, that type of thing.

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And so, what we're seeing here is a 32% increase in cost.

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This one's been live for only about two weeks, 30, 2% increase in spend, and yet.

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Instead of the ROS going down, it also went up, it went up

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by 267% from 31% Roaz to 115%.

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Roaz, still not where we need it to be, but it's finally getting there,

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with such a small budget PAX, just.

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It would take a year to optimize, unfortunately.

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So we're hacking it.

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alright.

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This one live for two weeks.

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cost went down this time, 54% decrease in cost.

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and the RO did go up by 93%.

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So, showing an improvement in Roaz, but the cost did go down.

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So that is an result.

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I was hoping the rose would go up more in that account.

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And then here's the last example that I have pulled up cost stayed about the same.

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Roz went up 73% from 159 to 2 76.

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Again, still not where we needed to be.

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this one sells.

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this one sells a variety of products.

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It's basically a shop, a drop shipping store that sells,

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different electronics and such.

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So, but we're getting really close to where we need it to be.

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We need to be at 300 and we're at 2 76 now, finally.

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So, I just wanted to, put this idea out there for all of you

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guys who are working with smaller.

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if you are interested in having the solutions eight team manage your account,

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click on the link below, you can go to starter ppc.com, and check us out.

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We, basically offer Google ads management for a fraction of the cost.

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we have, it's kind of a Limited service.

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Right?

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So it doesn't come with any meetings.

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You can communicate with the client managers via support ticket.

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it's a way to get going.

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And if we're able to get the count up to, $5,000 in ad spend, then, we can see

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if solutions eight is, able to take the account over, even though it's not yet

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at 10 K it'll be at 5k at that moment.

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So, Thanks for watching.

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Good luck with your, battling against performance max and all of this top

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of funnel strategy that it does.