Kasim:
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And we're back with Lauren Petrulo.
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In today's conversation, we're going to
talk about all of the massively impactful,
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but actually very simple Instagram
strategies that you should be partaking in
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right now in order to Grow your business?
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Grow your followers?
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Everything?
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Everything in between.
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Take over the world.
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Take over the world.
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World domination.
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So the floor is yours, madam.
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Wow us.
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Okay.
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So this is something that we actively
do in our business and it's something
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that you can delegate to a VA.
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It's something that your social media
manager or social media intern could do.
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It's really foundational and pretty basic.
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A lot of people look at the vanity
numbers of their Instagram profiles or
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of their Tick Tock profiles and think.
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If it's not bigger, why not?
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And they're spending a lot of money in
paid ads to try to achieve the same goal
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that they could do in like a few hours a
week, I have called it potty time because
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you just need your Instagram app on your
phone and 20 minutes, which, depending on.
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What you ate.
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Yeah.
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Could justify potty time.
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But where I think a lot of brands will
spend too much time and overcomplicate
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a really simple process is they don't
want to go to basics and they want
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to say like, Oh, I'll spend the money
on these ads and this will work.
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But really foundationally, if you
know who your ideal customer profile
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is, if you know who your competitors
are and where people are going that
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aren't you, and you offer similar
content or value content ads to.
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Content they're interested in looking at,
whether it's financial education, real
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estate investment supplements, weight
loss, whatever industry you fit into.
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And you have value first content
on your profile and you want to
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get that in front of new people.
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You can just engaging with your
competitor's Instagram profile.
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So let's say that you're
buying this black shirt.
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I buy my shirt from cuts.
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Cuts.
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Okay.
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Let's say I am true classic and I want
to go after cuts, Instagram audience.
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I'm just going to literally ask
my VA or my social media manager.
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To spend 20 minutes, three times a day
going through cuts, Instagram profile.
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And a lot of people I've seen do this with
apps or they'll just follow anyone that
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cuts is following do the follow fallback,
all that jazz, but none of that's useful.
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What you want to do is look at
who is engaging in their comments.
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So you look at cuts, most recent post,
and then everyone that's engaged with
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cuts, most recent post is super active
already on Instagram and showing behaviors
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you want demonstrated on your profile.
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So as true classic, I'm going to go to
cuts, Instagram posts and start loving
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on everyone that's engaged on cuts.
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how do you do that without it
being so obvious that you're
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just poaching competitor traffic?
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Who cares?
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Okay.
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So you're full frontal Hey, true
classic is better than cuts.
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No.
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The first conversation is, so we will use
a highlight tool inside Google Chrome.
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So we'll track who we follow.
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So we'll follow the
people that are engaging.
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Hold on.
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That's a nugget unto itself.
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Tell us about the highlight tool.
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I didn't know this exists.
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Yeah.
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So we organize all of our
stuff with a Chrome extension.
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We highlight tools.
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So everyone that we're looking at.
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We'll highlight their name
and then it gets automatically
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added to a Google sheet.
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So we'll know if we're going to
follow unfollow them because we don't
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want to have like 20, 000 followers.
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So you follow them to have
the conversation and unfollow
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them when you're done.
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Yes.
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to get fishing We follow them
so that we get their attention
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because we're going to follow them.
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And they're like, Oh,
who's this notification?
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Who's this brand true classic?
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This is really interesting.
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Okay.
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I'm going to go creep.
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Oh, it's a brand.
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Okay.
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Understood.
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But then you keep liking their
stuff or like you start engaging
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in some of their posts briefly, or
even if at the laziest version you
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follow them, they see what you have.
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You have content about classic t shirts
or like t shirts that fit really well.
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And that's what you want
your feed to be full of.
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Yeah.
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Great.
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Why wouldn't I follow you if your
most recent content is great.
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Easy peasy.
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I'm already following other e
commerce brands similar to you.
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So much about That's already brilliant.
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Before you even engage with them to just
go to your competitors, look at who's
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engaging with their messaging and just
follow them very often I'll go check them
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out where they are and what's going on.
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And then I've.
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Raised my hand and said I'm interested
in this and so you're dragging them
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over to you, but then you engage.
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Yes, we'll engage Messenger
or on the no on their posts.
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We love on them the way we want them
to love on us But wait a minute.
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They're on a cuts.
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commented on the cuts post.
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Yeah, you're gonna
respond to their comments.
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that's rude Okay.
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That's what I was confused by.
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I was like, this is very bold, Lauren.
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No, we'll follow them.
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so you comment on something they posted.
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Yes.
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Yeah.
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They posted something where
you can actually see the shirt.
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Give value or something like, Oh my
gosh, that t shirt looks great on you.
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We don't want to be salesy because we
just want to be nice, love on them and
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let them know that we also have great
content they may be interested in.
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So maybe they have a inspirational quote
and just be like, Oh, that cuts deep.
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That's a really good one.
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Hashtag cuts.
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Yeah.
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But you're too classic.
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So it doesn't work.
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Yeah.
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Yeah.
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But to that capacity, like even at the
lazy part, you just follow the people
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that are already engaging because they're
accustomed to following e commerce brands.
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You'll have this spectrum of individuals
that don't want to engage with brands,
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your colleague, people, your watch
video, people, your people, but like
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people will follow and they'll use apps
that will follow all of cuts followers.
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And 98 percent of them are garbage.
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The only people I want from cuts are the
people that are actively engaging on cuts.
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Cause I want an actively
engagers on our profiles.
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That's so smart.
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And I love the idea that you're
tracking who you followed so
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you can unfollow them later.
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Yes.
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But we'll also then, so we
don't engage right away.
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If they follow back within three days,
then we'll go give them some love.
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And then depending on if they end
up starting a conversation with
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us, or then it becomes a sales
thing versus just a Instagram
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growth or Tik TOK growth strategy.
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Then we'll keep the follow.
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I need a CRM for this.
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How do you track all this?
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It's a Google sheet and a Google
Chrome extension called highlights.
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Highlights.
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Yes.
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Okay.
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We'll leave links to
highlights in the show notes.
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That's a great strategy.
