The Best Way To Track Leads In Google Ads Dashboard

Kasim: 00:00:11

Hey guys, it's Regina here with starter PPC.

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Today.

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I want to show you a really cool work

around to see each of your conversion

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actions separated out and added into

the columns in the Google ads dashboard.

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It's really handy, especially in scenarios

where, you know, you might be capturing

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leads from a web form and you might also

be capturing leads from incoming calls.

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And you might also have a lead magnet.

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And you want to see how many

conversions did I get of each?

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It becomes especially handy in a two

different scenarios that we run into

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all the time, one is where, you know,

we're running call extensions, which is

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where people can just click on the phone

number straight, straight from the ad,

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and they actually never visit the site.

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Those tend to bring in lots of

leads, but also low quality leads.

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So it's really nice to be able to separate

those out and view them really quickly

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when we see them in the dashboard, like,

okay, we can see the total amount of

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conversions, but how many were call,

call extension leads, because those are

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probably like 80 percent low quality.

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I'm just throwing numbers around.

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I don't know if 80 percent is a realistic

number, but you know what I mean?

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If you're working on.

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Quality call extensions are always

going to be lower than the other leads.

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Another scenario where you would

really want to be able to quickly view

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different types of leads instead of

bundling them all into one is when

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you're running any local ads, right?

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So if you're a local business, you

have a Google My, business profile

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your business shows up on Google maps.

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And then you link that with Google ads.

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Google ads is going to run some

most campaigns will nowadays

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we'll run the local ads extension.

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And then it starts to automatically

track every single person who clicked on

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driving directions from the local ads.

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Every single person who clicked.

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To call from the local ads, every

single person who clicked over to the

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website from the local ads, right?

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So it views all of these people

as a local ads conversion.

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And then it starts to include

those in your conversions column.

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So it's nice to see how many people

did look up the driving directions,

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but you want to separate that out

and see that quickly in a column.

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Okay, so here's the workaround.

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Let's get started.

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I'm going to show you how this is built.

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First thing I'm going to do in this

account is show you guys by separating.

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I'm going to, I'm going to segment by

conversions and then conversion action.

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Now that I've turned on segment

by conversion action, I can see in

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each campaign in the conversions

column, which conversion action

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did the conversion come from.

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So, for example, this top campaign

had calls from ads was one conversion.

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contact form submissions, 19.

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calls from ads is the call

extension that I mentioned before.

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This is, you know, important

cause it brings in more leads, but

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it might be a low quality lead.

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I want to be able to see that.

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I want to see that one in a column

and I want to see 19 in a column.

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I don't want to have to do segment by

conversion actions because it's very

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cumbersome to have to look through and dig

through the conversion actions this way.

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here's how you can set this up.

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Okay, I'm going to first turn

off segment and then I'm going

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to go over to the columns area.

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in the columns area, scroll down and

under customize columns, we're going

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to just make ourselves a custom column.

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Actually, we're going to make two, one

for each of the conversion actions.

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the first one I'm going to make

is going to be called calls.

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From ads, right?

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Which is basically the call

extension, but I know what that means.

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We hear descriptional, right?

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Call extension.

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number is good because we're just

tracking the number of leads in this case.

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Alright, so what we want is

we want to do conversions.

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Now, I really like, I really like

the conversions by conversion time.

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Metric rather than just conversions

because it shows you it shows

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you the conversion on the day of

the conversion actually happened.

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Whereas the conversions.

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Column.

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We'll just show you the conversions

on the day of the first click, right?

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Which could have been months ago.

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I like this one.

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All we really want to see is

the amount of conversions, but

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we want to turn on a filter.

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Now this you guys, I have been working

with Google ads now for almost.

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And I never noticed this filter this

filter area over here on the right.

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This is why I'm making this video

because I'm assuming there are people

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out there like me who missed it as well.

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Maybe you guys are all just way more

observant than me and you've been

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using this for years and I'm the

only one who's been in the dark.

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But just in case, here's a video.

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All right.

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So what we're going to do is we're going

to filter by conversion action, right?

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So in this particular custom column, we

want to see conversions, but we only want

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to see conversions from calls from ads.

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Great.

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So it's named, it's filtered.

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We've got the metric in there.

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I'm going to save it.

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I'm going to make two columns, right?

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So let's go through this process

one more time because I have also

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the contact form submissions.

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So let's make contact form submissions.

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I'll just, I'll just put contact form.

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Yeah.

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And then again, conversions by conversion

time, conversions by conversion time.

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And I'm going to filter by

conversion action this time.

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From contact form.

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Now you can see here, by

the way local actions.

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This is what I was talking about before.

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If you're running local ads, trust me,

you'll have like 40 leads that of people

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that just looked up driving directions.

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Now it's really great that

people are looking up driving

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directions using the local ads.

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Great to track, but it kind of

throws off your cost per lead, right?

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If you have a 40, if you have 19,

Contact form submissions and 40 people

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who looked up driving directions.

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Well, contact form submissions are

going to be really high quality leads.

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They're in your address book.

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You're giving them phone calls.

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They're very interested, right?

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Whereas someone who just clicks

the driving directions button.

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Might have shown up in your office.

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They might've walked in.

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We'll never know.

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Maybe they just wanted to

see how far away you were.

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Maybe they clicked it by accident.

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Oftentimes that's how local ads are.

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Right?

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So it's unknown amounts of

leads, unknown quality as well.

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now that we have our two

columns, make sure that there's

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a checkbox next to both of them.

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Calls from ads, contact form.

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And what I'm going to do

is I'm going to bring.

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I'll just leave these here so you can

see here that they're under the your

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columns section, which means they're

going to show up in my dashboard.

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You can drag them around if you

want them to show up on the left

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side of the dashboard, put them

at the top of the list here.

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And then we're going to hit apply.

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There they are.

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Our new columns.

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Check it out.

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I've got one call from

ads, 19 from contact forms.

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I might want to rename these a little bit.

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Like I would put, actually, we

should probably have named them.

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conversions from call extensions and

conversions from contact form submissions,

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you know, so it's really descriptive.

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But when I hop in, I can see instead

of just seeing the total amount of

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conversions being 59 this past 30 days,

I can see the, the nine came from a call

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extension and 50 came from contact form.

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I just think this is super cool.

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I hope it helps you guys quickly and

easily glance through your numbers and

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see what's going on in your business.

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You know, knowing this, you might

say, Oh, okay, well, I really, I'm

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finding that the incoming call leads

are actually, we want more of those

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because we like talking to people.

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Right.

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So this number, now that you have it in

a column, you could really try to focus

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your ads on getting that number up.