The Super Sneaky Way to See Landing Page Data in Performance Max!

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My goodness, you guys, this is amazing.

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So first of all shout out to, on car, on our team who figured

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this out, this is unbelievable.

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This is only the second time I'm doing this by the way.

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So you're gonna watch me Bumble through this, but in the top

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menu here, go to reports.

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And when you're in reports, you're gonna say custom and then

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custom, you're gonna say table.

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And then for rose, you're gonna select level of detail, choose

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campaign and choose landing page.

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Once you have those and you're gonna come down to your column so with a column

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you can select whatever you want from metrics perspective, but what I'm gonna

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select is conversions, and then we'll do conversions cost for conversions, and then

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where's just conversion value over cost.

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Here we go.

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Conversion value over cost.

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Now this is dangerous to do.

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This is dangerous to do for so many reasons.

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But we can see performance on a landing page basis.

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which means this is gonna help with the exclusions.

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It's like, oh gosh, well, some landing pages outperforming others.

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And if we're using final URL expansion, then we can start to determine which

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is actually really interesting.

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I've got six conversions on my, create your customer avatar page.

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I never would've thought that in a billion years, that that would

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be a page that's actually driving.

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And these are obviously lead magnet downloads or I, I guess, I don't know.

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I should be, I'm sure there's a way to filter by conversion type.

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Is it.

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I don't know.

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I'd have to go figure that out.

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Somebody who knows reporting.

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Tell me I guess I'm not gonna be able to segment, that'd be asking for too much.

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That's asking for too much.

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That's okay.

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But if I had conversion values added, this is my fault.

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I got my face, but y'all look at this.

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Look at this.

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This is unreal.

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I didn't think we had this data.

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As a matter of fact, Google has told us we don't get this data.

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It's like, they don't even know it's here.

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Look at that page.

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What is Google ads?

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Of course our homepage UTM parameter.

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This is so cool.

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So cool.

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And I had no idea that this existed and this reporting feature, by the way,

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like, I don't know why Google slept.

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letting us know everything that we could do instead of here.

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It's very clear to me, incidentally.

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I mean our advanced Google reps have told us, oh no, you're, we're

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not getting landing page day yet.

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That's coming.

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And then here we are with landing page data based off of

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something that UNC car found.

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Where did you find this UNC car?

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Was this in Twitter?

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I don't know whoever we stole this from.

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Sorry.

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I'm not attributing you.

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I don't have your name.

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I just have on car screenshot, I'll try to find the attribution and put it in

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the description of the video because this is stolen from somebody else.

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but y'all, it's so cool.

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It's also, it's a dangerous thing so be careful when you're trying to control

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the machine, because remember just because you have the page that somebody

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converted on doesn't mean that other pages weren't involved in the conversion

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sequence, the sequence of events that led to a conversion you might have.

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And actually that's a really good point.

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Hold on.

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Let's take a look at this, for instance.

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The about us page.

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I might say like, oh my, about page, not converting at all.

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Of course, I'm gonna exclude that testimonials page.

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Same thing.

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Of course, I'm gonna exclude that.

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Well, maybe that's not where they convert, but maybe that was the page

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they saw before they chose to convert.

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Right.

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Case study, same thing.

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Look at this.

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Actually, that's a really good point.

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I know my about us page is my second most traffic page.

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People wanna see mission, vision values, testimonial.

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So important for the sales process case studies so important for the

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sales process, zero conversions.

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Well, of course that's not where people go to convert.

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That's where they go to learn.

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So be careful with this information because you don't wanna stop your

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top of the funnel acquisition.

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You don't wanna stop people from engaging in ways that are important.

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still important data.

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But you just wanna be careful with the extrapolation of this data

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because it could, it could end up hurting you, but it's really

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cool that we're able to see this.

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I don't know how much we're gonna dig into this on a per client basis, because

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it's, it's so heavily dependent on so many things in so many factors, this isn't

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data that I would look at week over week, or even necessarily month over month.

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This is data that I'd look at like quarter over quarter and then be really

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careful about what decisions I would make.

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I'd caution you against making Google ad.

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Optimizations offer this data instead, I'd use this for like content creation.

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This is maybe more business decision data than it is agency data.

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But it's still cool.

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Super cool.

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So.