The Three Skills Every Entrepreneur Must Master

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There's three skills.

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Every entrepreneur's a master.

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I got this from =Ryan dce, by the way.

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I was complaining to Ryan at one point about, he and I were on a, call,

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it was a mastermind we were part of.

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And, and I was just letting him know.

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I'm like, dude, I don't have time to do anything that I'd love to do anymore.

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All I'm doing is running around, hunting for amazing people and then talking

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to, bookkeepers and CPAs all day.

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And he started to chuckle at me.

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He goes, you had a long enough timeline.

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All of us just become bankers and recruiters.

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And I thought, man, that's really interesting from an

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entrepreneurial perspective.

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That's absolutely true.

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Which leads me to the three skills, three skills every entrepreneur has to

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master first, and, and I think the most important one, I talk about this a lot

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because been burned by it very heavily.

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But you have to get good at the game of money.

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As an entrepreneur, you have to get good at the game of money.

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And what's interesting about that is that doesn't mean what

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you necessarily think it means.

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It doesn't mean that you learn things like leverage and arbitrage and

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borrowing, and really I think what it means is fiscal conservatism.

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To be frank, Especially when you're early stage, get good at saving, tightening

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the belt, understanding what you should spend and what you shouldn't spend on.

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Get really good at viewing money as a tool, because when money's

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viewed as a tool, you, you do better at stacking, stacking your chips.

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if you're emotional with your funds especially if you've come from a

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background that's, , not necessarily steeped in opulence, let's say.

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the inclination that we all have is to.

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Use money in order to fill in whatever gaps you might have.

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You know, from a self-worth perspective.

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And it's such a dangerous play game to play.

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And I see it played all the time, especially with entrepreneurs.

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Very often entrepreneurs come to entrepreneurial endeavors

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because of that trauma.

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They want more and they think that, they think that money's the way to get it.

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And interestingly, money's not the way to get money.

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I know that sounds weird.

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Money producing assets are the way to get money, and the only way to get

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money producing assets is to save money.

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So if you spend the money, I have a whole video on this that you can

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watch, there's the money that your money, that your time buys you, and

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the money that your money buys you.

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And if you're using the money that your time buys you for anything other

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than your absolute bare necessities.

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And then other.

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Assets that can produce more money, you're wasting your time, your life

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force get really good at the game.

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And money skill number one.

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Skill number two is recruiting.

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The reason that I have the number one ranked Google Ads Agency on the

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planet has nothing to do with me.

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I don't run Google Ads.

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I'm not good at Google Ads.

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I've got amazing people.

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I have the best people in the world, and I've gotten really good

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at finding them and stalking them and, cultivating them growing them.

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And People are so, so, so important and the most important part of your business.

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And that's gonna be more true with proliferation of ai.

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Not less people think that AI is gonna replace people and it

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will, you'll need less people.

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But what's interesting about AI is it'll make a good employee that much better

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and a bad employee that much worse.

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So you have to be good at recruiting.

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You have to focus on people.

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People aren't cogs in a wheel.

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They're not, avatars on an assembly line.

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People are.

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Lifeblood of everything you're ever gonna do.

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They're critical, get really good at recruiting.

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And then the last one is interesting.

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It's gonna feel nuanced, but I don't think it is at all.

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It's processes processes.

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And, automation might be interchangeable here.

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Choose whatever word appeals to you most.

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But as an entrepreneur, business without processes isn't a business at all.

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It's just a bunch of people sitting around waiting for you to tell 'em what to do.

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So it's the process that makes the business.

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And you don't necessarily need to know how to build automation or how

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to code or do any of those things.

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But you need to understand, you need to have the mind for processes.

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And that's something that can be cultivated by the way.

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It's something that can be learned.

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it's just the basic, if this happens then what happens after if this, then that.

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Accept when, what are the processes to this business?

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when you get really good at being process minded, that's when you

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actually start building a business.

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That's when you start building a business that can scale.

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Which is important and fun.

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'cause scale is where you make real money.

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And then with real money, you can buy things that buy you money.

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And then with things that buy you money, you can buy time, location, freedom

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financial freedom, of course but this is how you build, grow, and scale a business.

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If you're an entrepreneur, don't worry about the thing that you sell.

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The fulfillment should be handled by somebody else.

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I'm very bullish on that point.

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If you own a bakery, you shouldn't be the baker.

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If you own a financial firm, you shouldn't be the financier or the

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financial consultant you shouldn't do the thing that you're selling.

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You are the entrepreneur.

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You should get really good at money, really good at recruiting,

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really good at processes.

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Those three skills, focus on those.

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And there's no shortage of education out there that can

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help you with all three of these.

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And they're all ultra accessible.

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these aren't complex problems.

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They're difficult in the discipline, it requires to hold

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to them, but they're actually very, approachable topics to learn.

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So anyway, I hope this was helpful.

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I hope it wasn't too preachy.

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Appreciate all y'all watching, and I'll see you tomorrow.