The Ultimate Spy Tool for Google Ads: Get Ahead of Your Competitors Now

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Imagine a spy tool that allows you to see the ads your competitors

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are running, when those ads are being run, where geographically

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they're being run, which ones are working and which ones aren't.

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I give you, The Google Ads Transparency Center, which I

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didn't know launched by the way.

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They launched it very quietly.

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Late March of this year, I was pinged on Twitter by my buddy Bohan.

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Shout out to Bohan for giving us the heads up.

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And y'all, this thing is amazing.

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Now, a couple of notes you can filter, but some of the filters are kind of misnomers.

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For example, you can filter by time and you'll notice that you're like, gosh,

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Google is all the way back to 2018.

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But they don't really, because trying to.

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Pop anything within, timeframe that far ago, like Geico, for instance.

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Geico spends a billion dollars a minute.

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There's no way Geico wasn't running ads in September of 2018,

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and yet Google yields zero ads.

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So here's my expectation.

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I think that moving forward, Google's gonna start cataloging the

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ad library to a far greater degree.

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And you're gonna, your retroactive looks back is going to be more effective in

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the future, if that makes any sense.

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But you can still filter by time, which is really cool.

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And as you get, kind of more recent with your look backs it starts

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to yield much better results.

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So we've got custom timetables Geographic targeting on a country basis.

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Right now it's got giving the opportunity to segment from a more

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specific standpoint, but I have a feeling this is probably coming.

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large regional targeting And then formats, images, text, videos.

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So I think this is so cool from a research perspective because y'all, if you're

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about to launch a new business, launch a new product, launch a new offer if you

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just wanna keep tabs on your competitors, there's other ways to do this.

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Most notably, my buddy PPC ad Lab Rob Warner launched PPC Ad Lab.

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I'm not an affiliate, I'm just a big, big fan.

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And It's an awesome piece of technology that allows you to

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monitor what your competitors are doing inside of Google Ads.

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But it has the same limitations any software would have that's

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trying to go against the grain.

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And so this is a great, great supplement and an absolute minimum.

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Google started this with political ads specifically for I think reasons

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that are probably obvious, but we can go all topics and then you can search

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by an adver advertiser website name.

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So word stream, let's say I have the website and then I can see all the word

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stream ads that Google wants to give me.

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But what's interesting is if I don't narrow by URL instead

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I narrow by the advertiser.

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I get way more results.

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95 ads.

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Now already.

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I'm a Google Ads agency, and here I am looking at these guys.

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See industry average CPC stats.

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Huh?

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What a great offer that is.

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You know, and all they're doing is amalgamating data

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and then giving it to you.

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I love that.

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And I can even kind of start to see destination URLs.

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Now these are the, the, the visible destination URLs, right?

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So you're not really seeing where the click is going to go, but you can sort

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of see what the advertiser's intending which is, which is really cool.

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I can see the site link extensions list your business on four 11.

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I don't know why local IQ is showing up when I search for WordStream.

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Does WordStream own local iq.

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That's interesting.

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Did I just learn something?

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Yo, what a fun little experiment.

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Is local IQ being run out of the WordStream Google ad campaign or account?

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Does local iq.

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Oops, that's not what I meant.

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Does word stream local iq,

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it is.

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they're public about this.

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It's just information that I didn't have.

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But look at what we've already uncovered.

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Anything being run out of the advertiser's account is going to show up in their ads.

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That's huge.

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What fun and amazing discovery.

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That's also really dangerous too.

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If you're an advertiser, you have to be real careful about

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commingling your accounts.

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I'm surprised to see WordStream doing this, to be frank.

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I think if they'd have a separate brand, they'd be smart enough to

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have a separate Google ad account.

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My mind So I get to see all their text ads and let me be very clear, I've

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double checked against my account.

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It's not all, it's some, but it seems to be the ones that

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are making the biggest impact.

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And that's really interesting too because if you're monitoring your competitors

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on a regular basis, then you can start to see when offers run dry and then when

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they start to segue those offers out.

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So bunch of text.

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I wanna get to some of, they've gotta have some, no, I know

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where Stream runs display.

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Nothing.

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That's amazing to me.

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It's amazing.

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All right, let's go for somebody that we know is gonna actually give us

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Geico Corporation all formats, images.

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Bam.

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Now I get to see all of Geico's.

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So again, you're not probably gonna be advertising against Geico anytime

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soon, but let's say that you were, you were going into the insurance

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space, or you were offering a product that you thought was semi analogous

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and you know, or to the same avatar.

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Now all of a sudden I get to see what's working for Geico.

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It stands to reason that you need to be careful because of the way that

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responsive assets are being compiled.

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and I don't know how Geico runs in the background, but even with the text ads

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that we just saw through WordStream those are assets that are being

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provided on the back end and and then compiled on the front end by Google.

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Which actually I think lends more credence to.

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The value of the ad that you're seeing.

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So somebody gave Google a box of Legos and then Google built this specific Lego

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castle and told you, Hey, this is the castle that's getting the most visibility.

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I wanna get some videos, who's definitely, definitely, definitely

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gonna get me some videos.

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Let's go.

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Definitely, definitely nothing.

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Wow.

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it's just get incestuous with it.

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You ready?

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Video.

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Look at that.

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Now we've got dozens of video running right now, so again, it's not showing you

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everything, but it's showing you some.

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And definitely the ones that are getting the most play,

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like this is the remarketing of it I've had running forever.

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That's my old office.

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But it's still right and we're live.

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Bam.

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Play the video right within app.

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Oh my goodness.

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Wait a minute.

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Is it giving me destination?

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No, it's not.

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Okay.

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I didn't think so with the display.

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It's not giving me the destination path, but I thought because this

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all of a sudden looks clickable.

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This was gonna gimme the destination, but you can see

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last shown, which is pretty cool.

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You could report this ad.

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Don't do that, please.

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And thank you.

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And then see more by this advertiser.

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And then if I wanted to remove.

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Video.

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No, I see all formats.

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This is interesting too cause we run so much more than this.

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So it lets you know, we're a lower spend when you compare

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us to Geico, for instance.

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But you know, we spend $200,000 a month.

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So I spend $200,000 a month across a dozens of media assets.

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And this is about what Google's giving you.

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And if I were to check by who's a good competitor, Client Boost.

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I really like these guys.

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By the way.

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If you work to go with Solutions eight, go with Client Boost.

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They're good folks.

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They do good work.

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I feel like they spend as much, if not more than me.

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And here they are.

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You know, they're doing a lot in search though.

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A lot of ours as YouTube, it's the tubes.

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It's not a bad

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get 17 plus stronger strategies.

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I dunno, do you know what I mean?

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Like how fun is this to just dive in here and then go to school on

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what our competitors are doing.

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So let's go do a real search.

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I'm gonna search for red light sauna cause I just bought a sauna.

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And who's offering me red light sauna?

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So I've got sunlighten.com.

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So let's go to the Ad transparency center and say Sunlighten

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500 ads from Sunlighten.

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Oh my.

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Now curious personal infrared saunas.

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Don't sweat the price.

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Again, it's responsive, Wellness expert recommended.

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Are they gonna gimme Don't sweat the price.

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Lymphatic Massage Therapy.

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Oh.

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that's the day Spa.

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Oh, so Sunlight and L L C has.

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Local businesses and then also has their hardware business.

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I don't know they sell saunas and then they also have their local, y'all.

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This is a big deal.

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It's a big deal to be able to see everything run out

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of one Google ad account.

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It doesn't surprise me that they're doing that.

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That's the way that you'd have to do it, but it's kind of cool.

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Now you're gonna be able to see where people are piercing the veil a little bit.

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And these are obviously responsive display ads.

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Look at that.

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You can see the way that they've been structured.

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But you know, this is really cool too.

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You can tell here's a company that spends a ton of money and this

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is the highest performing avatar.

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So if I were smart and I were selling saunas, I'd say, I'm gonna go find

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a girl that looks just like this one because they've already done all the

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work and I know it's gonna function.

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And then, you know, here's a couple that might be performing really well for a

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separate audience or separate avatar.

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Why reinvent the wheel?

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And I get to go and I get to watch their videos.

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Where'd that video go?

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It doesn't matter.

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I can segment by format video.

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Bam.

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If I want to.

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We have cranked up the heat, we've cranked up the heat.

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I wish we could see the destination path, man.

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How cool would that be?

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Last shown May, 2023.

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So just curious how far back it's gonna let me go last 30 days.

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Of course.

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But what if I tried like last year, September, that's not what I wanted.

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Nothing.

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I wish that retroactive look back was a little bit more robust.

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beginning of this year, like I looked for at Solutions eight for

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last year and it showed me some.

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When then the question becomes, were they advertising?

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Of course they were right.

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Like nobody ramps up this significantly in that shorter period.

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again, I think that Google's gonna build their library and

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then make the retroactive look back a little bit more robust.

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But Verified is base in the United States.

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And then that's the other thing that would be really cool too, is being

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able to see what people outside of the country are doing, because you could

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learn from the non-Com competitors especially if you're in a geography

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or a geographic region, that tends to be a little behind the times.

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I was talking to a buddy who's in Latin America and he says, yeah,

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everything that happens in the States happens to us 90 days later.

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And so well, okay, then go look at advertisers in the states

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and see what they're doing.

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And now you get to see your future 90 days from now.

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I think this is so, so cool.

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Again, it's not the most comprehensive look at advertisements but what a

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phenomenal research tool This is.

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And absolutely should not be slept on.

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And it doesn't surprise me that Google is quiet about its release either.

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So if you haven't played with it, please do so.

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What I'd love to know from you is what are the things I'm not thinking about?

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How would you use this?

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Inform me, teach me, help me.

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What are the SOPs that you would implement in your organization?

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Drop 'em in the comments.

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I'd love to talk and that's all I got.

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Shoot a video every day, like, come and subscribe.