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Video Ads 101: Turn Viewers into Customers with the Power of Hooks

Learn about the crucial role of ‘The Hook’ in video ads and how it can help engage viewers and turn them into customers. Regina Bellows shares her tips on creating powerful hooks and statistics demonstrating their impact on user engagement. Plus, she offers a free resource that provides 1,350 ideas for opening hooks.

With Regina’s advice and helpful resources like Social Trends, you can create compelling videos backed by strong hooks! Watch this video now and discover valuable tips & strategies on how to create successful video ads.


This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:   

 / @starterppc  


Mentioned links:

Should I be running video ads and what can I expect?

https://help.sol8.com/faqs/video-ads

Social Trends: https://joinsocialtrends.com/


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0:00 Video Ads 101: How to Harness the Power of Hooks and Turn Viewers into Customers

3:18 Example of a Good Hook

5:12 Need help starting with Google Ads? Let StarterPPC help you!

7:49 Using Social Trends for Hook Ideas



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Transcript
Regine:

Hi everyone, Regina here from Starter PPC.

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Today we're going to be

talking about the hook.

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What is the hook?

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I'm talking about the first five

seconds of every single video that

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you're making that you think you

might need to use in a video ad.

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If you're making a video,

you might as well make it ad.

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Worthy, right?

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the most important thing, I cannot stress

this enough when you're making a video is

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to think about those first five seconds,

because at the end of five seconds,

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people are going to skip that ad, right?

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That little skip ad button shows

up in the bottom right corner.

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If people are being forced

to watch that video, right?

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Sometimes it just shows up on the side

of a website as a remarketing video.

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But other times there's.

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being forced to sit there and

watch it like a commercial and that

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little skip add button shows up at

the end of the five second mark.

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So you basically have just five seconds

to get people to think, Hmm, I want

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to keep watching this video, right?

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So that's your goal for the

first five seconds is to get

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them to keep watching the video.

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And it's, make or break it guys.

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If you don't achieve that in five

seconds, they're going to skip it.

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Okay.

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So.

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This is called the hook.

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So in this video, I'm going to run

through first an example of a hook

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that my team and I made recently on

the YouTube channel for StarterPBC.

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And I'm going to show you some statistics

that I found so that we can see an

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example of a good hook and why it works.

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And then I'm going to run through

a really Cool free resource that

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I found through another company.

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They don't even know that I'm making

this video called social trends.

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They are giving out like 400 examples

of really Really good hooks that I think

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that you guys can pull from if you go and

opt in again They don't even know that

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I'm talking about it But I downloaded it

recently and I'm just so excited about it

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had to share it with you guys the first

thing I have pulled up is this article

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which is on the Solutions8 website.

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It's an article that I wrote a million

years ago, but it's still relevant today.

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I've actually updated it once

or twice, but the classics

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don't really change, right?

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This is, Should I be running

video ads and what can I expect?

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It's on the Solutions8 Help Center.

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It's a really good summary of if you

guys are making videos, videos for video.

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video ads.

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What to think about before you hit record.

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There's five video sequence ideas

that you can run through just to

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kind of get the juices flowing

and down here, pro tips, right?

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Just summary of what to think about.

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And you can see right here at the

top, since videos are often skippable,

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it is critical that you mention your

brand or company name and your offer

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within the first six seconds, You want

them to know what are you doing there?

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What is going on?

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What are you selling?

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And not just that, but you want

to do it in a way that hints

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that there will be more value in

the video if they keep watching.

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All right.

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So I'm going to link you to this help

article in the description so that you

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can save it in your back pocket for

the next time you were hitting record.

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Okay.

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let's move on to the example.

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Last week, the video that we

produced on the Starter PPC YouTube

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channel is called Why conversions

drop with tROAS or tCPAs applied.

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All of our videos, they start

with this coming up soon section.

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And we use this because

we want to create a hook.

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Okay, I'm going to show it to

you and talk about it here.

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You notice that your impressions

and your clicks plummet along

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with your budget, right?

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Your, your daily spend isn't

being spent a hundred percent

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when the TROAS or TCPA is applied.

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I'm going to explain

why that happens today.

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We're talking about the

bid settings called.

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Okay guys.

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So in five seconds, you'll see, ready?

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We're going to count.

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What did I say in those

first five seconds?

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This is the hook.

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You notice that your

impressions and your clicks.

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Plum it along with your boom.

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That's five seconds.

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That's how much time you get.

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So choose those first few words

that three fourths of a sentence.

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Very, very carefully.

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In this case, we're, we're starting the

hook halfway through a sentence, right?

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It's not even a complete sentence.

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I literally start by saying

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you notice the sentence.

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And yet we set this.

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Video up as a video ad, which I've been

doing with all of the videos on the

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starter PPC channel, and I'm going to

toggle over and show you guys the stats.

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no matter which way you look at it,

average watch time, you sort by average

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watch time, this video is at the top.

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Video played to 25%,

this one's at the top.

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Video played to 50%, video played

to 75%, video played to 100%.

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No matter which column I'm sorting by,

that's the video that gets people hooked.

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And this is this is actually

one of our newest videos, right?

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You saw all of all of

these are older videos.

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So it hasn't even spent a lot yet.

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The cost is still less than the rest, but

it's blowing the rest out of the water.

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I mean, average watch time here is 200.

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And eight seconds, I guess.

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Whereas the next closest

runner up is called unlock

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your business's full potential,

increase your average order value.

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Probably even a better topic, honestly,

if you want to make money than this

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one, but because the hook wasn't as

good it's only getting half of that

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a little more than half of that.

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as far as.

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average watch time.

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You want people to watch

your videos because you have

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more to say to them, right?

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You have an entire sales pitch, whether

you're selling a product or a service,

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you want them to view it, hear about it.

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You need to talk through the value.

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And so you need to get their buy in right

away to keep them, to keep them watching.

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Okay.

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this is just, some examples, how

to get the juices flowing now.

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Instagram gave me an ad for

these guys, social trends.

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I don't know them.

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I'm not affiliated with them.

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I don't even remember what the video

ad said, but I ended up clicking on it.

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And I noticed that they were

giving away for free, 1, 350

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opening hook ideas, right?

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video hooks.

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And I just thought this

is so worth opting in.

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I do think that it's a seven day

free trial and then they charge

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you 50, but in those seven days

you can get all of the hooks.

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You can make copies of

all of the documents.

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I'm going to give you a sneak peek because

I did sign up and this is what I got.

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It comes with a couple things

other than the viral hooks, but

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since we're on the subject of

viral hooks, these are them here.

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You can see they've got a bunch of

them, you guys, each of these is a huge

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spreadsheet with multiple tabs, 50 hooks

here, 50 hooks here, 50 hooks here and

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you can kind of just go down the list and

see, okay, does this hook apply to us?

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Could we possibly spin this hook?

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to work with our video

that we want to make.

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They're really good.

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They're really good hooks.

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These are things that I think

Social Trends has tried with their

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clients and has found success.

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And they're just bottling it

up and giving away for free.

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I'm gonna link you to this landing page.

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Again, I get nothing when you

guys opt in for Social Trends.

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I just want...

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To make sure that this small businesses

that we work with at starter PPC, anyone

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who needs Google ads, who has a budget of

5, 000 or less has good video because we

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cannot we cannot win on Google ads anymore

nowadays without good video, you guys.

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And.

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Every single day we get new clients

who come in and sure enough,

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they don't have good videos.

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So please, please, please

get started on video.

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You should have at least five to

10 videos with high quality hooks.

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don't forget to tell them your brand

name in the first five seconds.

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You can, if you don't have time to spit

it out in those first five seconds,

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you can just put it on the put it on

the screen like this, our logo here.

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I guess it doesn't really say what we

do, but Starter PPC, it's kind of in

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the title of the business, so we don't

really have to, but you might want

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to say the name of your brand here.

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That's that.

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Go out there, hit record on your camera,

upload those videos to YouTube, send

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them to your Google ads manager so that

they can get a video ad started for you.

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