full

Weather-based Campaign Management in Google Ads

The weather is a major factor in the rise and fall in demand for some products and services. Now, there's no need to sweat it out in manually adjusting your bids every time the weather changes!

Optimize spend, save time, and increase conversions through the Google Ads weather-based campaign management. Here's an overview of how it works and how you can benefit more from it.

Google Ads scripts (Legacy) | Weather-based Campaign Management:

https://developers.google.com/google-...

Related Videos:

The Psychology of Google Ads: https://youtu.be/uCF2rNe4L-Y

📝 How Small Word Changes Make a Massive Impact on Your Ad Performance: https://youtu.be/0r9DNBDC1T0

0:00 Intro | Weather-based Campaign Management in Google Ads

0:42 How the weather-based campaign management works

4:17 Get your FREE Google Ads action plan at https://sol8.com/

4:56 Parameters in the weather-based campaign management

6:10 This can get intrusive from a targeting perspective

🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

https://youtu.be/9TziUBrF_hs

Apply here: https://sol8.com/apply/


This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU


Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

https://youtube.com/playlist?list=PLp...


💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/


Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:

https://www.youtube.com/channel/UCKuk...


👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

--------------------------------------------------

👉 Want to become a Google Ads expert?

We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

#googleads

Transcript
kasim:

Weather based campaign management.

kasim:

I mean, y'all weather based campaign management.

kasim:

This is unreal.

kasim:

This also gets really intrusive from a targeting perspective.

kasim:

I wonder if Google tries guard against this or if they haven't

kasim:

thought about it yet, this means we will not support this forever, but

kasim:

they still work still functions.

kasim:

Google.

kasim:

Example here by the way, I think is it's too linear.

kasim:

An amusement park company may wanna increase their bids

kasim:

when the weather is nice.

kasim:

Sure.

kasim:

Obviously you've got a, a significant ad spent.

kasim:

There's no reason not to think along lines like the super cool idea.

kasim:

Here's how it works.

kasim:

Every time you think Google can't get any cooler.

kasim:

Something like this happens weather based campaign management.

kasim:

Y'all weather based campaign manager.

kasim:

This is unreal.

kasim:

So first of all, note, the big red flag, Google ad script's legacy.

kasim:

This means we will not support this forever, but they

kasim:

still work still functions.

kasim:

Very clear neglect here.

kasim:

This looks like everybody's blog.

kasim:

The last blog was August 6th, 2020, and it says, sorry, we

kasim:

haven't blogged in so long.

kasim:

So for whatever that's worth or whatever that means, I

kasim:

don't think it means anything.

kasim:

Even so I, this is just, this is just so cool.

kasim:

The script uses Google spreadsheets to store the list of campaigns

kasim:

and their associated locations.

kasim:

A call to the open weather map API is made for each loca, at least location.

kasim:

And whether conditions are calculated using some basic rules if a rule

kasim:

evaluates to true, then a corresponding location bid multiplier apply to

kasim:

location, target for the campaign.

kasim:

So you can choose.

kasim:

To set up a rules engine based off of the weather in a particular location.

kasim:

And it's so cool.

kasim:

If you think about the implications Google's example here, by the

kasim:

way, I think is it's too linear.

kasim:

An amusement part company may wanna increase their bids

kasim:

when the weather is nice.

kasim:

Sure.

kasim:

Obviously, but I also feel like if you wanted to really dive deep

kasim:

into the psychology of people.

kasim:

you could think about swapping out the campaigns that you're running based off

kasim:

of sunny and rainy weather and, just the language that you would use that

kasim:

would be different or the imagery or the, the, the ads, the offer, even.

kasim:

And, and maybe that's too far of a reach for small businesses, for sure.

kasim:

But y'all for, I mean, if you've got a significant ad spend, there is no reason.

kasim:

Not to think along lines like these.

kasim:

So again, don't just go down the middle of the lane and I'm probably just a

kasim:

kid with a shiny new toy, and I wanna see where it is that I can deploy

kasim:

it, but regardless, super cool idea.

kasim:

Here's how it works.

kasim:

So you've got a couple of variables here condition name, it looks

kasim:

like there's only two conditions.

kasim:

The sheet shown above defines two weather conditions, sunny and.

kasim:

what other weather conditions exist though?

kasim:

Is that the open weather map API?

kasim:

Could I use any condition in the open web open weather map API?

kasim:

I guess you'd have to go figure that out.

kasim:

So I don't know if somebody knows the answer to this.

kasim:

Please tell me, I don't know how this would work.

kasim:

I've never used the open weather map API.

kasim:

so I guess that would be the first thing is you have to go learn

kasim:

the API and see what's available and accessible inside of the API.

kasim:

That said even if it's just sunny and rainy, I think that that's freaking

kasim:

awesome, but it sounds like there's quite a bit more, but even in addition to that

kasim:

we have temperature, which gosh, I'm in Phoenix and the temperature in Phoenix

kasim:

can get up to 125 degrees Fahrenheit.

kasim:

If you're a car wash, for instance, it might be like, Hey, once the

kasim:

temperature gets past X, just stop advertising because I know people

kasim:

aren't gonna come wash their car today.

kasim:

That type of thing would be really interesting.

kasim:

Precipitation actually kind of same story with the car wash

kasim:

now that I'm thinking about it.

kasim:

But again, that's just so middle lane I'd want to think beyond that.

kasim:

I wanna think a little bit bigger.

kasim:

This is not a glitch.

kasim:

I'm interrupting the video you're watching because I need to remind

kasim:

you that I'm always looking for people to join our team.

kasim:

So if you're passionate about Google ads and you wanna work with the best

kasim:

Google ads agency on the planet, please go to so late.com/apply.

kasim:

Speaking of working with the best Google ads agency on the planet, if you're having

kasim:

trouble with Google ads and you want professional help, that's what we do.

kasim:

You can go to.

kasim:

So lake.com that's S O L eight.com to apply for your

kasim:

free no obligation action plan.

kasim:

And if I've given.

kasim:

Any level of value at all.

kasim:

Maybe think about giving me a thumbs up and subscribe to do our channel.

kasim:

That's how we choose the YouTube algorithm.

kasim:

So they actually know that I know what I'm talking about.

kasim:

If you have questions, comments, concerns, or confessions hit

kasim:

me below in the comments.

kasim:

And now back to your regularly scheduled program, the wind speed in miles per hour.

kasim:

Y'all this is so cool.

kasim:

So you can make adjustments based off of the current temperature particip.

kasim:

in millimeters, the rain and millimeters during the last three hours and then

kasim:

the wind speed and miles per hour.

kasim:

And then of course, general condition sunny or rainy when defining

kasim:

weather conditions specified below.

kasim:

And then you would give them the location data, which makes sense.

kasim:

So you have the geotarget code.

kasim:

but then what's really cool is you get to offer proximity

kasim:

and proximity radius.

kasim:

So you could even do a little bit in the way of campaign sculpting by weather.

kasim:

You could have your sunny campaign and your rainy campaign and adjust

kasim:

what people are seeing based off.

kasim:

the weather in their area.

kasim:

And this also gets really intrusive from a targeting perspective.

kasim:

I wonder if Google tries to guard against this or if they haven't thought about it

kasim:

yet, but imagine being able to modify your ad copy if it's raining outside and , you

kasim:

are actually able to say, like, it doesn't suck that you can't go outside right now.

kasim:

I don't know.

kasim:

I just think that, that's the type of interrupter marketing too, that

kasim:

really captures people's attention.

kasim:

You're just like, oh my goodness, how on earth did you

kasim:

know that that was happening?

kasim:

And that was taking place?

kasim:

I bet you, that level of personalization is probably something that Google

kasim:

would frown upon, but I can't see how they would stop that.

kasim:

As a matter of fact, that kind of feels like what this is for.

kasim:

yeah.

kasim:

Anyway, I'm gonna include a, a link to this article in the

kasim:

description of this video.

kasim:

Another thing to note is just some of the stuff that's available

kasim:

inside of this Google ad scripts.

kasim:

It's pretty cool.

kasim:

It's worth just like.

kasim:

poking around and clicking around because there's, scripts instead of Google is

kasim:

something that I haven't done nearly as much of a deep dive as I should have,

kasim:

but , there's a lot that you can do.

kasim:

And a lot of those SAS products, like, Fred Valles is optimizer,

kasim:

dive deep, deep, deep into scripts, and then sort of sell the.

kasim:

more polished version to you in a SAS, which of course, I'm not bashing at all.

kasim:

I think that's a great idea.

kasim:

It's exactly what they should be.

kasim:

Here's what the script looks like.

kasim:

This is just so intimidating.

kasim:

I remember trying to build software back in the day and.

kasim:

Just because my attention to detail is so flawed.

kasim:

It was just like calculus.

kasim:

It was like, oh, I made a mistake on line 12.

kasim:

So line 467 is gonna be ruined forever until I find the mistake on line 12.

kasim:

And I never did.

kasim:

That's all I got super cool, really excited about that.

kasim:

Can't wait to see how people use.

kasim:

It would love to know how you are gonna use it.

kasim:

Would also love to know how you're using scripts.

kasim:

If you have scripts that you've built yourself or that you've stolen from other

kasim:

people that you find super functional.

kasim:

Let me know.

kasim:

I wouldn't mind building a library of assets that we can give to folks, and

kasim:

I'd be happy to feature it here on the channel and give it away to people.

kasim:

And I'd give you a shout out.

kasim:

We could even have you on the channel and you could tell people

kasim:

what it is and how you use it.

kasim:

Yeah, we've.

kasim:

Kind of a solid little community that's happening here.

kasim:

I think I'm at 11,000 subscribers.

kasim:

Is that true?

kasim:

Yeah.

kasim:

10,800 subscribers.

kasim:

That is absolutely insane.

kasim:

It's absolutely insane.

kasim:

So if you're one of the subscribers and you watch on a regular

kasim:

basis really appreciate you.

kasim:

Thank you so much for supporting the channel.

kasim:

This has been super awesome.

kasim:

Anyway, that's all I got.

kasim:

Appreciate you watching and I'll see you.

kasim:

Tomorrow.

kasim:

Words are so important.

kasim:

So important and, and I'm not just talking about to Google, like

kasim:

Google is semantically obsessed.

kasim:

Fine.

kasim:

Take that.

kasim:

Put it aside for a moment.

kasim:

The words that you choose to use are they're going to dictate how

About the Podcast

Show artwork for The Google Ads Podcast
The Google Ads Podcast
PPC Strategies, Tutorials, Tips, Tricks, Hacks, and Best Practices