Weather-based Campaign Management in Google Ads

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Weather based campaign management.

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I mean, y'all weather based campaign management.

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This is unreal.

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This also gets really intrusive from a targeting perspective.

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I wonder if Google tries guard against this or if they haven't

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thought about it yet, this means we will not support this forever, but

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they still work still functions.

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Google.

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Example here by the way, I think is it's too linear.

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An amusement park company may wanna increase their bids

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when the weather is nice.

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Sure.

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Obviously you've got a, a significant ad spent.

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There's no reason not to think along lines like the super cool idea.

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Here's how it works.

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Every time you think Google can't get any cooler.

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Something like this happens weather based campaign management.

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Y'all weather based campaign manager.

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This is unreal.

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So first of all, note, the big red flag, Google ad script's legacy.

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This means we will not support this forever, but they

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still work still functions.

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Very clear neglect here.

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This looks like everybody's blog.

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The last blog was August 6th, 2020, and it says, sorry, we

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haven't blogged in so long.

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So for whatever that's worth or whatever that means, I

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don't think it means anything.

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Even so I, this is just, this is just so cool.

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The script uses Google spreadsheets to store the list of campaigns

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and their associated locations.

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A call to the open weather map API is made for each loca, at least location.

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And whether conditions are calculated using some basic rules if a rule

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evaluates to true, then a corresponding location bid multiplier apply to

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location, target for the campaign.

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So you can choose.

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To set up a rules engine based off of the weather in a particular location.

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And it's so cool.

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If you think about the implications Google's example here, by the

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way, I think is it's too linear.

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An amusement part company may wanna increase their bids

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when the weather is nice.

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Sure.

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Obviously, but I also feel like if you wanted to really dive deep

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into the psychology of people.

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you could think about swapping out the campaigns that you're running based off

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of sunny and rainy weather and, just the language that you would use that

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would be different or the imagery or the, the, the ads, the offer, even.

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And, and maybe that's too far of a reach for small businesses, for sure.

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But y'all for, I mean, if you've got a significant ad spend, there is no reason.

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Not to think along lines like these.

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So again, don't just go down the middle of the lane and I'm probably just a

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kid with a shiny new toy, and I wanna see where it is that I can deploy

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it, but regardless, super cool idea.

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Here's how it works.

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So you've got a couple of variables here condition name, it looks

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like there's only two conditions.

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The sheet shown above defines two weather conditions, sunny and.

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what other weather conditions exist though?

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Is that the open weather map API?

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Could I use any condition in the open web open weather map API?

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I guess you'd have to go figure that out.

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So I don't know if somebody knows the answer to this.

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Please tell me, I don't know how this would work.

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I've never used the open weather map API.

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so I guess that would be the first thing is you have to go learn

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the API and see what's available and accessible inside of the API.

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That said even if it's just sunny and rainy, I think that that's freaking

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awesome, but it sounds like there's quite a bit more, but even in addition to that

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we have temperature, which gosh, I'm in Phoenix and the temperature in Phoenix

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can get up to 125 degrees Fahrenheit.

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If you're a car wash, for instance, it might be like, Hey, once the

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temperature gets past X, just stop advertising because I know people

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aren't gonna come wash their car today.

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That type of thing would be really interesting.

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Precipitation actually kind of same story with the car wash

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now that I'm thinking about it.

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But again, that's just so middle lane I'd want to think beyond that.

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I wanna think a little bit bigger.

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This is not a glitch.

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I'm interrupting the video you're watching because I need to remind

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you that I'm always looking for people to join our team.

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So if you're passionate about Google ads and you wanna work with the best

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Google ads agency on the planet, please go to so late.com/apply.

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Speaking of working with the best Google ads agency on the planet, if you're having

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trouble with Google ads and you want professional help, that's what we do.

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You can go to.

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If you have questions, comments, concerns, or confessions hit

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me below in the comments.

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And now back to your regularly scheduled program, the wind speed in miles per hour.

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Y'all this is so cool.

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So you can make adjustments based off of the current temperature particip.

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in millimeters, the rain and millimeters during the last three hours and then

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the wind speed and miles per hour.

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And then of course, general condition sunny or rainy when defining

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weather conditions specified below.

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And then you would give them the location data, which makes sense.

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So you have the geotarget code.

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but then what's really cool is you get to offer proximity

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and proximity radius.

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So you could even do a little bit in the way of campaign sculpting by weather.

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You could have your sunny campaign and your rainy campaign and adjust

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what people are seeing based off.

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the weather in their area.

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And this also gets really intrusive from a targeting perspective.

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I wonder if Google tries to guard against this or if they haven't thought about it

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yet, but imagine being able to modify your ad copy if it's raining outside and , you

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are actually able to say, like, it doesn't suck that you can't go outside right now.

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I don't know.

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I just think that, that's the type of interrupter marketing too, that

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really captures people's attention.

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You're just like, oh my goodness, how on earth did you

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know that that was happening?

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And that was taking place?

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I bet you, that level of personalization is probably something that Google

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would frown upon, but I can't see how they would stop that.

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As a matter of fact, that kind of feels like what this is for.

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yeah.

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Anyway, I'm gonna include a, a link to this article in the

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description of this video.

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Another thing to note is just some of the stuff that's available

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inside of this Google ad scripts.

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It's pretty cool.

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It's worth just like.

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poking around and clicking around because there's, scripts instead of Google is

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something that I haven't done nearly as much of a deep dive as I should have,

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but , there's a lot that you can do.

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And a lot of those SAS products, like, Fred Valles is optimizer,

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dive deep, deep, deep into scripts, and then sort of sell the.

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more polished version to you in a SAS, which of course, I'm not bashing at all.

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I think that's a great idea.

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It's exactly what they should be.

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Here's what the script looks like.

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This is just so intimidating.

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I remember trying to build software back in the day and.

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Just because my attention to detail is so flawed.

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It was just like calculus.

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It was like, oh, I made a mistake on line 12.

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So line 467 is gonna be ruined forever until I find the mistake on line 12.

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And I never did.

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That's all I got super cool, really excited about that.

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Can't wait to see how people use.

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It would love to know how you are gonna use it.

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Would also love to know how you're using scripts.

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If you have scripts that you've built yourself or that you've stolen from other

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people that you find super functional.

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Let me know.

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I wouldn't mind building a library of assets that we can give to folks, and

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I'd be happy to feature it here on the channel and give it away to people.

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And I'd give you a shout out.

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We could even have you on the channel and you could tell people

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what it is and how you use it.

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Yeah, we've.

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Kind of a solid little community that's happening here.

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I think I'm at 11,000 subscribers.

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Is that true?

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Yeah.

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10,800 subscribers.

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That is absolutely insane.

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It's absolutely insane.

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So if you're one of the subscribers and you watch on a regular

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basis really appreciate you.

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Thank you so much for supporting the channel.

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This has been super awesome.

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Anyway, that's all I got.

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Appreciate you watching and I'll see you.

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Tomorrow.

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Words are so important.

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So important and, and I'm not just talking about to Google, like

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Google is semantically obsessed.

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Fine.

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Take that.

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Put it aside for a moment.

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The words that you choose to use are they're going to dictate how