full
When to Avoid Running Performance Max Campaigns
This episode exposes the pitfalls of relying on Performance Max (PMAX) campaigns and misleading in-app ROAS metrics. Instead of letting Google’s AI dictate success, marketers must focus on real business health—profitability and growth. The discussion highlights PMAX’s limits for expansion, the importance of third-party attribution, and why agencies should educate clients before making disruptive changes. The key takeaway? Success isn’t about ROAS—it’s about actual profit.
Chapters:
00:00 Introduction: Reflecting on Pre-PMAX Strategies
00:34 Educate Before You Disrupt: Client Communication
00:44 Performance Max vs. Standard Shopping
01:15 The Importance of Client's Bank Account Health
01:42 Challenges with Performance Max
02:46 Case Study: Agency Performance Evaluation
04:28 Measuring Business Health Over ROAS
06:35 Benchmarking and Scaling Strategies
This is a clip from one of our You vs. Google Mastermind.
👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/
👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?
Sign up for a FREE Growth Plan today: https://sol8.com/ap/
👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/
👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.
--------------------------------------------------
⬇️️ You can find us here ⬇️️:
Website: https://sol8.com/
#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads
