Why Every Business Needs a YouTube Channel: The Benefits of Video Marketing with Uzair Kharawala

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Hey, this is Cast with Solutions eight, and welcome

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to your daily Google News.

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I am here with one of my favorite people in the whole wide world, who

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also interestingly happens to be the godfather of our YouTube channel.

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Er, thank you for being here.

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Thank you, cast.

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I wouldn't call myself a godfather.

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Yeah, well you're the precursor.

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So everybody knows ER and I met, it's funny, I'm digital marketers,

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traffic coach ER ended up in my cohort and then he ended up switching

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the script on us and coaching me.

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Cuz you have, what's easily the most.

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prolific Google specific YouTube channel of anybody.

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Right?

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Is there anybody out there that has a, a more traffic channel than you, you think?

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don't know whether somebody has got over a thousand YouTube videos on a

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particular topic like Google Ads, which we have on our channel and is growing.

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would like to add is, I appreciate your comment about me being godfather but I.

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Teach and mentor hundreds if not thousands of people about video marketing.

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Very few people take action, and you're one of them who took on board what

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is possible, and you're doing this regularly and good luck to you that

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you are getting good results, getting a little bit more leads, more customers.

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And just keep growing because whilst all the other people in the on and our

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competitors are sleeping away, we'll just carry on creating good quality content.

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Yeah.

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Well, you said something to me in the beginning that was so

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simple and it was so accessible.

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You're like, shoot a video every day.

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And then I thought, I was like, I can do that.

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And I, I'm gonna share your channel real quick just so everybody can see it.

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I will include this in the description, the video too.

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ER has SF Digital Studios.

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When you and I met you, were at what, 12,000 subscribers.

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I think I was just under 10,000.

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Okay.

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Yeah.

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I, I think you're right.

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And now you've just exploded and have been exploding.

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So the trajectory's amazing to watch.

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if you're subscribed to our channel, you should definitely be

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subscribed to his Azures channel.

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Cuz we're talking about a lot of the same things.

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What I love about Youer though is you rank for so much long tail content.

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I remember.

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Will you tell the story about being on the phone with Google

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support and people recognizing you?

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Yeah.

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it was a funny conversation because the guy on, the other end in Bangalore,

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because I use there from YouTube, I said, yeah, oh, thank you so much.

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I know we learn a lot from you and we watch your channel regularly.

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You should come and teach us.

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I said, well, tell your boss and invite me and I'll fly over to Bangalore and,

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mentor and teach you guys as well.

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and he's a Google employee, right?

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He's in Google's office.

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Yeah.

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And the guy at Google is saying, oh, thank you.

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We learned so much from you.

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Yeah.

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Because if you put up good quality content, you know

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anyone and everyone can learn.

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I learn a lot from you, and I'm sure others learn a lot from me.

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Nobody and I learn a lot every day.

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Nobody can say, neither you nor me can say, we know everything, right?

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We don't.

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We learn those people go away very quickly, yeah, just putting your content

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up on YouTube and on the internet.

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You don't know who watches it, who sees you, and you get connections.

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You get leads and clients, which you can even dream of.

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As I was talking to earlier on, the furthest I've got, In the US is Hawaii.

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Now, you know, there's thousands and thousands of miles away and

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people have called me, paid me to go there and teach them with your

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marketing or Google ads or whatever.

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You can never do that, right?

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And most people have got the small mindset, oh, I'm just going to look work

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in my local community, which is fine.

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But if you want to think big, you got the whole world to target,

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then this is how you, do this.

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And the good thing is not many people do it properly.

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And not many people are doing it at all.

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Well, so I mean, that's what's crazy to me is just how quickly this, this happened.

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Yeah.

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I remember when you sold me on the concept, I was like, all

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right, I'll do it for a year.

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And if I, start to see signs of life after a year, then we'll keep going.

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Yeah.

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Which I felt was reasonable.

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I think we were doing it for three months when the leads started R

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rolling in and they're, great leads.

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They're people that know us.

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They like our approach, they understand our methodology.

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It's funny because I get policed by clients now sometimes, you know,

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like, we'll do something and a client will be like, well, wait a minute,

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isn't that gonna take 10 to 12 days?

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And I'm like, how do you know more about this than tonight?

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then, yeah, it's unreal.

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What I'm trying to get at though, just to reverse is How quickly I saw an impact.

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Have you seen that to be, the situation to be similar with other,

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students, other people that you coach?

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Absolutely.

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And we have a common friend, Donna, She is exploded.

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She's in Romania and she does tutoring and I told the kid, At it and start making

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videos and her channel has exploded.

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She's getting leads, sales, customers views and keep doing this.

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It's like going to the gym, you know, you just can't go a few times and stop, right?

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nothing is going to happen, but the fun starts when your

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videos get ranked in Google.

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Page one.

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And as you know that there's a four pack.

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Before it used to be three pack.

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Now they've made it four pack.

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That means Google is paying even more relevance to you.

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Videos from YouTube.

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You get four pack.

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Many of our videos out of four, three of them will be mine,

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or sometimes four outta four.

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I'm hearing a lot of things that are really worth meditating on.

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And again, if you're thinking about or on the fence of, starting a YouTube

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channel, do it because it's been one of the most powerful things for our business.

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And I don't mean just in lead generation.

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what's cool that happens for us too is like people find out about

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us other ways, you know, referral.

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I speak, they find, you know, Google ads, whatever, and then they research

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us and they land on our channel.

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We're like, oh my goodness, this is, you know, I like these guys,

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or maybe even as important.

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I don't like these guys, which is cool cause that sort of saves us some time too.

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So there's this more branding element to it.

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Yeah, brand.

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We build your brand and this is what, I always tell everyone, build your brand.

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This is really important so that something silly like this iOS update is not going

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to have any effect on your business.

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God knows what's going to happen in the near future, which is pretty scary.

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from where I look at it.

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If.

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Apple can do this to Facebook.

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God knows what they are thinking of doing to Google.

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Hmm.

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I think Apple's gonna roll out their own ad network.

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Yeah.

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they took out their biggest competitor before they even got into the space.

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Yeah.

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They're digging.

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Develop master stroke.

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Master stroke.

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Yeah.

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it's a segue that I actually wanna get into, but before we talk about the

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future of digital marketing, I want to just put a bow on the conversation here.

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Imagine you're talking to folks that would be interested in

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launching their own YouTube channel.

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I like this 9 88 Challenge shooted video every day for 90 days to talk to me.

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Does it need to be like high production quality or there only

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like special tips and tricks?

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Like What's the make it easy.

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Cheat on the phone.

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As it can get.

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obviously you need a little microphone Yeah.

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To make your quality a bit better.

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And a $50 light.

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But you don't need to spend thousands and thousands get started.

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Your first few videos are going to suck.

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Really suck, and you'll hate looking at them, but you not looking at yourself.

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Just put it up and let others watch it and decide whether they like it or not.

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Yeah.

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Once I remember, I spent four hours shooting in the beginning.

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I used to spend hours on an trying to make it perfect, four, five hours.

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I recorded it and then I went home, came back the next day and I had said

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the wrong color balance on the camera.

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So I was looking orange.

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Right.

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Oh.

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I'm thinking, oh God, I spent all over here.

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That'll get you elected.

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So and I was so fed up, I thought, saw it, I'm gonna upload it.

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That's been one of my best videos.

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It's done over like 80, 90,000 views or something like that.

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you don't need to have top quality.

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We are not, producing a Hollywood blockbuster.

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Right, and people don't trust those.

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If you wanna learn, I think they like organic, they like,

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you know, ham, I'm talking to a buddy on a Zoom call, basically.

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Yeah.

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It's more relatable and if it is too perfect, that means

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it's staged, scripted, right?

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And people don't believe it.

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I'll ask you a question.

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You don't have to answer if you don't want to.

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If you make a mistake in a video, and I, don't mean like a, said the wrong word.

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I mean, you say something that's incorrect and you find out a

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day, a week, a month later.

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Do you leave the video or do you take it down?

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I would leave it on and I have done many times.

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Well, I missed something.

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I had a comment this morning on one of the videos, which was posted three years ago.

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You didn't show us how to do conversion tracking.

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did you forget?

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I said, no, this video wasn't about how to do conversion tracking.

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This was about Google Display Network.

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Mm-hmm.

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But then I have made a mistake where I remember clearly it was a video

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about Call Edge and the, thumbnail on it was about Google Edge.

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And then somebody said, well, this is college.

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Why are you showing us expanded text ads?

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Or you displaying on that?

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And I said, well, I'm sorry.

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My mistake.

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It wasn't, yeah, yeah, that's fine.

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Start the conversation.

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You become even more human rather than trying to brush it

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under the carpet or whatever.

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Just say it's not the end of the world.

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it's not a matter of life or death.

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You made a mistake.

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I don't want to delete a 30 minute video.

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Just because I made a mistake, a silly little mistake or error on minute.

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21 or something like that.

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Yeah.

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so I love what you just said, I, again, , if you're gonna start a YouTube channel,

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it's the mistakes and the errors that I think people have connected with the most.

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Like I've said some stupid stuff or I'll get on there and I'll actually say

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like, I don't really understand this.

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This is what I think.

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Let me know what y'all think.

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Those are the best conversations I've ever had.

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Yeah.

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Yeah.

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I've learned from it.

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We've now officially hired from our YouTube channel.

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had young man reach out and found us on YouTube and he wanted to work with us.

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he's on our staff now.

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But yeah, I like, the grittier we can get, I think the better,

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the more real and organic.

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So I like that you leave your mistakes too, because I didn't

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know if I was being foolish or not.

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I had one and I won't tell you which one it is cause I don't

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want anybody to go seek it out.

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But I misunderstood the literature.

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Google made an announcement.

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I'll tell you because it's hard for me to talk about without

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Google made an announcement about their continued attempt at.

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Ultimately killing third party cookies.

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And I misread the literature as Google saying, we're gonna

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kill first party cookies.

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And I freaked out.

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I was like, how is anybody gonna do anything like this?

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Doesn't make any sense.

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You know, how could they, even enforced something like this, et cetera.

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And then somebody in my comment, very kind was like, Hey, I think you might

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have, on the wrong page or whatever.

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but what's cool is, I think leaving that stuff up, it just

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lets people know like, Hey, you get the good, the bad and the ugly.

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Yeah.

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But what I don't do.

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Kasim is if I'm not comfortable or an expert, and especially with all

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this tacky and geeky cookies and all that stuff, you'll never find

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any of my videos on those topics.

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Whereas I'm not comfortable talking about it, so I don't do it.

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Are you're familiar with the Dunning Krueger effect?

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No.

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The two psychologists that did a study that identified the fact that it's the

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dumber a person is the more qualified they think they are for something.

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Okay.

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I'm on the wrong side of the Dunning Kruegger line.

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Like I'll make a video about it.

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I'm just like, oh, I'm qualified to talk about this.

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I'm just kidding.

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No, what I like to do is, if I don't understand it, I'll tell

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people, but I like to speak to things where I do at least believe.

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I understand the implication is in terms of how it's going

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to impact the things I do know.

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Yeah.

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flock is really a really good example.

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I do not understand on a, from a coding perspective, yeah, I don't

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understand flock, but I think maybe better than most people in the world.

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I have a view right now as to how flock is going to impact the way that we bid.

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Mm-hmm.

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And so I'll talk about that.

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And what's funny is they keep changing it too.

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So I need to shut up about it until it's more solidified.

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Yeah.

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I really like those conversations.

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I also like what, my YouTube channel has done for my learning, because in

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order to talk about anything, I don't wanna get caught, you know what I mean?

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So I go and I read all the literature, I watch all the videos, and then as

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soon as I feel like I'm firmly rooted, then I'll go and I'll shoot my video.

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Yeah, absolutely.

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And luckily for us, we've got support.google.com.

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Right.

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But there will be some kind of authority websites in every niche.

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Whereas the Bible for that industry, you go there, if you don't know, you

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learn, and then it will enhance your reputation and also your skillset.