This video might be a little over the top, so my ask of everybody,
especially my long time subscribers,
is to maybe protect me from myself and
let me know whether or not this is the
type of content you'd be interested in.
Let's calibrate together.
You can say, hey dude, you're, you're, you
know, you're sharing a little too much.
Why don't you peel it back and
talk more about Google Ads?
I have a topic that I was inspired to
write about on my Twitter thread and
now I'm shooting a video on it which is
one of the most important lessons I've
ever learned as an entrepreneur is the
ability to reframe and I'll give you my
journey towards learning that lesson and
then, and then maybe some other examples
that might be a little more sterile.
I was raised by a blind single
mother on social security disability
in Albuquerque, New Mexico.
And I've probably said that
sentence a hundred million times.
Because I, was obsessed
with that narrative.
Me and my little brother were
effectively welfare babies and
I loved telling people about it.
I loved telling people how poor
we were and, how hard things
were and, it was my identity.
I was wrapped up in it, and it was wrapped
around me, and I used it as a shield and
a sword and because I was a poor kid,
there were just things I couldn't do, and
it held me back in ways that I'll never
even begin to articulate, probably in
a bunch of ways I don't even understand
still it was my excuse, It's amazing
opportunity that was thrust upon me.
I ended up I was 19 years old and I made
friends with a gentleman Who's my now
business mentor of 20 years and he and
his wife took me to Egypt for a wedding
He had a friend who's getting married and
he said hey, why don't you come with me?
I'd never traveled internationally and
barely traveled out of the southwest
And all of a sudden I find myself
in Cairo sitting at This little
table outside of a bazaar having
amazing tea, but I'm surrounded by
while a beautiful country, Egypt doesn't
have the strong social safety nets that
the United States has for various reasons.
This isn't an indictment on anybody,
but, you know, there are these little
five and six year old kids running up
to us asking for money, and they're
literally sleeping on the streets.
And I realized right away, oh, I'm not...
I never was poor.
maybe we were beans and rice or ramen
family, but we never went to bed hungry.
Never slept outside.
And it shattered my illusions immediately.
It was such a blessing.
Just to realize how lucky I was and that
was the reframe that was the reframe
any one of those kids could have been
and probably was smarter than me more
industrious than me More capable than
me and they didn't have what I had.
I had Effectively a trust fund Maybe not
in the traditional sense But the United
States Social Security Administration was
a trust and an entire nation of people
had more or less voted on Providing for
me and my little brother and giving us the
opportunity to have opportunities and that
was a massive reframe that led to so Many
I couldn't have done anything that I've
done since without first understanding
that and that's the funny thing about
entrepreneurship Entrepreneurship is a
contradiction in terms Entrepreneurship
It's about solving problems.
In order to do that, you have to perceive
the opportunity within the problem.
And for most of us, we're trained
to see problems as problems.
And rightfully so, by the way.
That's how problems should
be perceived by most people.
But most people aren't entrepreneurs.
And if you want to be a really
good entrepreneur, every problem
has to be an opportunity.
Every problem has to be an
opportunity first before you
can go and solve that problem.
And before you can, build a
business grow and expand and
make money and be successful.
So learning to reframe Might be the most
important skill you can cultivate as an
early stage entrepreneur And i've got
a couple of really specific examples
that maybe aren't as sad or depressing
as mine the first one is airbnb the
founders of airbnb Were having trouble
paying their rent I mean you want to
talk about an amazing reframe here
are a couple of guys who are like, We
don't know where we're going to live.
But you know what?
Other people have this problem too.
And I've been couchsurfing
for the last couple of weeks,
and that's actually really...
Helped you scratch that itch.
I wonder if we don't build a website
that lets people rent off the the spare
room or their spare couch Like what an
amazing way to make lemonade out of lemons
slack same thing In terms of the reframe
slack was an internal communications
tool built by a gaming company To
keep the remote employees engaged.
Here's what's funny the gaming company
failed So, imagine you're the owner of
that company Stuart Butterfield, and your
company goes down in a ball of flames.
Most of us would just sit there self
flagellating in a bathtub of gasoline
lighting matches like, woe is me.
But this cat was like, you know what?
We sure do talk good.
You know, like, wow, reframe to take
something out of the embers and the
ashes and turn it into such a powerful
tool that literally everybody uses.
I gotta stop using that word.
So incorrectly Instagram,
Instagram was a pivot.
Instagram started as a failing
location based social platform,
never gained traction.
And then Kevin, I don't know, I'm
going to pronounce his name right.
Kevin Systrom turned it into a photo
sharing platform, perfect reframe.
And I think that if you and I, and
the rest of the entrepreneurial world
can begin to cultivate this, ability,
and you already have it by the way,
it's why you're an entrepreneur.
You wouldn't be an entrepreneur
without this ability being innate.
But you want to, find it and
you want to isolate it and you
want to build it like a muscle.
Every, every setback is an opportunity.
Every disadvantage is a
potential strength to draw from.
And if that sounds like hoorah horse
shit, then I don't think you're paying
attention and I think you're wrong.
Like, you really have to believe that.
You have to integrate
it on a cellular level.
Get excited about challenges.
Like, train yourself to
get excited about problems.
And if you can do that, you'll
start to see the opportunity
in literally every problem.
And I'd love to know if
you agree or disagree.
You know what I'd really love to
hear, especially because I was super
vulnerable at the very beginning and
I gave you more than I usually share.
I'd love to hear yours.
What are the reframes?
What brought you here?
What are the things that you thought were
challenges but actually ended up proving
to be massive, amazing opportunities?
I'll add to mine, having grown
up poor, Relatively poor.
I'm amazing with money.
I really value it.
Not, like in a Scrooge McDuck way.
I don't have it all in an
empty pool that I swim in.
But there's just things that
I don't need that a lot of my
friends really seem to need.
or, a minimum, there are
things that I can go without.
And, I don't know that I would
have gotten this far had I not been
really good at the game of money.
and I've seen some people that
early stages were making way
more than me and were way more
successful than I, than I was.
But they had a, a lifestyle
threshold they had to maintain
that kept them from being able to
invest and reinvest and go without.
Really set me ahead.
you know, there's another reframe there.
There's a problem that became
an amazing source of strength.
And I want to know what yours are, truly.
You'd make me feel better about
what's going on with this video.
Hit me in the comments.
Let me know what your reframes are.
Let me know the struggles that
turned into successes into strengths.
And, if this video was helpful like and
subscribe, and I'll see you tomorrow.