You Can Now See Your Performance Max Campaign Placements!

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We have more data, which is always exciting.

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So shout out to the Andrew on our team who at least told me about this.

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If you go to reports, predefined reports, scroll down to other.

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Performance Mex campaign placements.

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First of all, could you hide this any better?

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Lord Google?

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This is actually really cool though.

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Really cool.

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Quite a bit of opportunity to slice and dice, and I'm not gonna, I get into,

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because to be honest with you, I don't know how, and I don't want to look

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stupid as I'm recording this video.

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I'd have to go to school on it.

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However, feel free to play with this.

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And if there's somebody that's really knows their, their, their way around this,

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I'd be really interested in learning.

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We've got a gentleman actually that only does data analytics on our team.

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So I might have him just go to help me go to school and figure

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out the multi-dimension ability to integrate some of these reports.

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Because when I see someone who's not an idiot like me play with

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this, it can get really cool.

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Just the comparative analysis that's allowed.

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That said self-deprecation aside, check it out.

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Uh, We get to see real placements instead of performance max 600 rows of them.

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And they're actually exactly what you would think.

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Like it's, it's like any other display campaign placements.

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Here's one of the things that I'd caution you against is I'd caution you

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against allowing this to discourage you because it doesn't matter.

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Performance max isn't bidding on placements.

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It's bidding on audience.

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And so as long as your audience targeting is sound and the goals that you have set

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up are being met, then what this means is this is where your audiences are.

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However, I do think that there's some intelligence that can come out of this.

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So the first thing is, you know, for instance I saw an investing site

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here at one point wallet investors.

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This is a company that sells pet products.

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And if I saw a bunch of investing sites that, you know, and I have this sorted

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by impression what I would start to do is I'd start to try to identify where

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there's Consistency and commonalities that are outside of what I might have

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otherwise assumed our guests, because that's going to feed my audience insights.

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And so that could be a whole new asset group with a whole new audience insight.

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If there was a bunch of these, there's not, but you know what I mean?

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Like I'm giving an example.

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Some of them make a ton of sense, top dog tips.com.

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So I look at that and I'm like, gosh, I'm getting so much there,

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maybe that becomes its own audience.

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Maybe there's its own, you know asset group just for that.

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And if I want it to be real sneaky, check this out, y'all check it out.

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Y'all I go look at their brand and I look at their brand.

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I look at the colors and look at the profile and look at the, the approach.

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And now maybe, maybe the of such a child maybe the assets that

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I'm using and started that essay.

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Are more aligned with this brand, which, I mean, I gotta be honest with you.

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That's that's Trojan horse level 5,000, like that's, bad-ass marketing.

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If you had one brand that was like really performing very well for you.

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And there's a couple of hero to.

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My dog guide my pet child.

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So this is just, I dunno, I would get the biggest kick out of digging

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into this and really going to school and where we're, we're heading.

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There is no in somebody correct me by the way, if I'm wrong.

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Cause PMX is so new that maybe there's more.

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More than you've been able to accomplish them.

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We've been able to accomplish as far as I know, there's no negative placements

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for performance max allocating negative placements on an account level.

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Still doesn't let you assign them to performance max.

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And I'm, I'm being that bullish to that statement because I've

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heard other people say, otherwise, I have not had that experience.

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If you upload you can have negative placements account wide, you can't

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apply them to performance mix.

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So at the moment, PMX isn't allowing us negative placements.

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However, I hope and think it's coming.

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I hope and think it's coming.

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And when it's coming, what we're going to do is we're going to build like the

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biggest baddest list that's ever existed for display based negative placements.

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And then I'll try to share that with you all if I can, but

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you know, what's really cool.

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Is this, is there actually, this is such an interesting thing to see it's relevant.

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The placements are relevant.

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And there's a fricking ton of them.

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You just get to see like the proliferation of this and this is

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a relatively early stage campaign.

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So, so exciting.

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Y'all so, so exciting.

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It's also really interesting to see some of the mobile apps that

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are more popular than others.

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Those could also like words of wonders, 139 impressions in

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that say that one mobile app.

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That's probably just maybe because it's a more popular game.

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Have you ever heard of it?

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I'm gonna try find when it's better.

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Like, because this is a pet product company.

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It'd be really cool.

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If there's a pet product app.

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You know, like if you were a pool company and then I saw Leslie's

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pool supply app on your phone and the aha, a new audience, but that's

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really what I'd be using this for.

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I'd be using it as an additional audience insight.

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This is a good example, demographic consecutive graphically.

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It's probably not quite as applicable to this avatar, but

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like, depending on what it is that we are selling king James Bible.

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So for instance, let's say we were doing marriage counseling.

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If we're doing marriage counseling.

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And then all of a sudden I saw a bunch of impressions inside of this app that would

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become a new audience for me, but then.

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Advertisements would be more theologically leaning, obviously.

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So don't just start tossing it.

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Audiences, try to start matching your message and your assets to the audience.

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That's where we're going to be cooking you all.

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Like this is that's what's necessary and that's what makes performance max

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amazing, but also hard, but also hard.

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We can't be lazy.

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We've been so spoiled for so long by this insane targeting that's been allowed.

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It just got so good.

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And so granular.

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You actually have to zoom out a little bit.

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You have to make sure because it is so precise that your message matches

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the precision of the targeting.

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Otherwise you could be doing yourself a disservice, so super cool.

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So exciting.

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It's going to be cool to see what else is coming for Pemex to like the more,

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the data and analytics that we have.

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Won't be matched.

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So expect to be disappointed.

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That's why there's some big agencies that have chosen not to

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use performance measures because they don't like it reporting.

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I'm like, okay, fine.

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You know, it's like, I don't know, we're in an arms race.

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And we just found like a new weapon that trumps all other weapons, but they

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don't like it because it doesn't match the mounts on their old, old weapons.

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That's.

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That analogy is so much more apps than I'm going to give it credit

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for it, because if I pursue it any further, people are going to get mad.

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You have to adjust to the, whatever it is, the technological

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capacity of your competitors.

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And for people that aren't doing, that they're going to find

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themselves really, really far behind.

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So you're not going to get the data that you used to get, but you're going to

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get a whole bunch of other data that's going to be, and you shouldn't get the

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data that you used to get, because it's not actionable to you because it's not

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the way that performance max works.

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So I got, I want you to input.

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I want to know what you think.

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I mean, the comments say something.