Youtube Will Become The Biggest Social Media Platform For Creator

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I think YouTube becomes a primary

social platform for creators.

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actually untapped.

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going back to the example we had provided

for podcasts, the amount of traffic.

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in YouTube versus the number

of creators is actually their

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proportions are in your favor.

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YouTube's massive and do the time

on site for YouTube is insane.

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Average time on site across

the internet is sub 60 seconds.

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average time on site on

YouTube is 20 minutes.

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this is anecdotal, but there's this

gal that I follow on Instagram.

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it's modern Millie really

brilliant Instagram creator.

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I followed her when I was trying to figure

out how to Pop my Instagram, which I

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never did very well, but she's amazing.

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She just posted today, ironically,

she said, I'm leaving Instagram.

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there are so many reasons

that went into this decision.

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So for a full explanation, I'd

recommend watching my YouTube video.

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But basically she goes,

I'm investing in YouTube.

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She goes, YouTube is the only platform

that rewards me for promoting.

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other platforms.

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So I want to go all in there.

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YouTube actually pays creators.

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We had 30, 000 subscribers at the

solutions that YouTube channel

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when I sold it and we were making

about 2, 500 a month off of that,

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which that's not nothing, dude,

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And 30, 000 subscribers is adjusted

for margin of error and absolute net.

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We were so, so, so niche,

more people go to YouTube.

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And I think YouTube ends up being,

where the genesis of creation

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starts because YouTube is the

best place to repurpose from.

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So if you have a podcast, you might

as well record a YouTube video and

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then strip the audio for the podcast.

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If you're doing TikTok and Instagram

reels, you might as well record a

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YouTube video and then cut the reels up.

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YouTube is the best place to begin.

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Do short.

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Yeah.

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Yeah.

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And then YouTube shorts.

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That's exactly right.

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even long form blogging offers.

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Webinars, anything that you do to

go live like YouTube's, I think

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the hub to the multiple spokes.

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And if you're not investing in

YouTube, that's where I would

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recommend people to start to go.

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Especially piggybacking on my original

prediction, the collapse of the paid media

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space, that's the middle of the funnel.

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YouTube's not even necessarily top

of the funnel in most instances.

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It's the middle of the funnel.

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So that's the great place

to go position yourself.

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If the bottom of the funnel has

just gotten untenable for you.

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Would you call YouTube

a social media channel?

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I think it's social.

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Other people don't.

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And I probably lose that

argument if we were to break out.

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The grid and like figure out what boxes

it crosses and what boxes it doesn't.

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it's social esque, it's more than just

comments and likes social E right?

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Socially.

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Yeah.

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Yeah.

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and I think if Google wanted to,

who knows if they want to, but they

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sure could lean in that direction.

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you'd have cur, you already have curated

content, you have people's playlists.

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I can actually follow your profile.

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They haven't really prioritized that

inside of the ui, but they could.

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I pay for YouTube premium.

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I don't know if you do.

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That's one of the best

things on the internet.

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Are you kidding me?

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it's, it is great.

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It's unreal, no ads, 15 bucks a month.

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I get all this premium content

and it gives me YouTube music.

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And if you do the family plan, it's 3

more and you can add four other people.

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And so I think with premium

adoption, you'll see more

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socialization of the platform.

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I think YouTube is the stickiest

damn thing in the world.

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YouTube is a replacement in a

lot of ways Netflix and Hulu.

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You're using it to learn.

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I use it to listen.

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So if I listen to my podcast,

I'm actually on YouTube.

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And then you have YouTube music.

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I just think they really

cracked the code there.

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And I think more and more people are going

to head in that direction as creators.

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I think everybody's already

watching and listening on YouTube.

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So I think we're going to see an increase

in the creatorship instead of YouTube.

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I think A prediction that is related

tangential to this, and I see this with

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my kids and I also see it with my own

behavior I think social media just in

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general, like how Tick Tock is now being

used, it's being used as a search engine.

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It's so strange, but

that's how they use it.

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Like that's how they discover everything

now, or, Instagram reels to a certain

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degree, but definitely tick tock.

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Like it's a search engine.

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Social media is now become like a search

engine for so many different things.

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And to your point about YouTube, I

look at YouTube as the search engine.

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If I am looking to do something

or learn something or want to know

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something, yes, there'd use chat GPT.

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Yes, there would do use Google barred.

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But.

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But so many of the things that

I want to learn or I want to

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know about are visual in nature.

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And I use YouTube as my search engine.

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guarantee you if you looked at all

the apps that I use on my phone, I

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probably use like Chrome first, Gmail

second and YouTube third is my guess.

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And maybe slack is probably

like fourth I do use that a lot.

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But the point is I use

YouTube All the time.

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And I use it because connected TV now

it's it's the first or second choice.

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Whenever I log into my connected

TV, I love all my connected TVs.

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I watch YouTube on them, but YouTube has

become the go to search engine for me.

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And it is super, creator friendly

and obviously it makes money.

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like I get a small check from all

my YouTube stuff every single month.

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It's not 2, 500 bucks, but

it's a couple of hundred bucks.

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that's pretty good right there.

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I'm like, wow, if I really devoted

more time to this, I could actually

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make Serious money doing this.

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So there is that portion of it, but

I don't think they've really even

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tried all that hard with YouTube.

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got the premium service, which I

did do for a month, which I loved,

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but I was like, you know what?

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I actually like seeing the ads.

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I have multiple Google accounts, so I

see the ads in the accounts that I'm not

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logged into my, but there are times where

I'm like, dude, I just want to listen.

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if I'm at the gym.

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And I've got my playlist going.

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I don't want an ad.

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It breaks my whole cadence, that's where

I use, I don't use YouTube for that.

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I use Spotify for that, but, which is

absolutely amazing, But dude, even that,

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like I can't, justify the expense of

Spotify now that I've got a paid YouTube.

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I know Spotify's a little bit better.

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Sure.

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Like list building and stuff, but

YouTube is just so all encompassing.

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point about YouTube being

a search engine is spot on.

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The problem is it's not just that

'cause search is utilitarian.

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I go to YouTube to play.

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if I have time on my hands and I

just want to kill time, my favorite

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thing is to go watch comedy shorts.

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Like I really love Matt Rife.

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I don't know if you've watched

Matt, but dude, like I would just

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sit, I'll watch two and a half

hours of that dude's content.

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I think he has the best

crowd work, in, in existence.

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it's just a fun place to go.,