3 FREE Tools To Spy On Your Competitors' Ad CopiesFormula fields should be configured in the field menu dropdown

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We're talking about three free tools that you can use today

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while writing ad copy and spying at your competitors at the same time.

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So when I'm doing competitive research, I need to know the

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ins and outs of my competitors.

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, well, the first point of contact, what I'll do is I'll go straight onto the

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competitor's website and I will read.

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Everything.

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So this is a good way for us to see, okay, well what kind of keywords are our

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competitors using and what can we use to include into our own set of keywords.

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Hey everyone.

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It's Carmen and Ashley from Dad's Girls.

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We're talking about three free tools that you can use today while

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writing ad copy and spying at your competitors at the same time.

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Now, Ashley, I know you're writing a lot of ad copies every week.

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What are some of the things that you think about first when you're diving

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into ad copy and competitor research?

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Right.

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So when I'm doing competitive research, I need to know the

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ins and outs of my competitors.

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well, the first point of contact, what I'll do is I'll go straight onto the

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competitor's website and I will read everything that they have on their website

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that includes, Especially the reviews, if they've got any reviews listed on

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their website, but also what kind of copy they're using on their website, how

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they're speaking terminology, everything like that, that needs to be taken note of.

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And then obviously you need to understand the comparison

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between that and your client.

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Obviously I also make note of unique selling points as well that

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they have listed on their website.

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And then once I've kind of done that with competitors and I'll do that

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with at least between five to 10, depending on what, we were looking at.

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So I'll do that with five to 10 different competitors.

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And the next thing I'll do, just to get a deeper understanding, is I actually go

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to the competitor's social media because I feel like with social media, you've

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got direct engagement with customers.

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You've got.

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Direct messages that you can see from the type of audience that they're pulling in.

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I think that just gives you another glimpse and another all round look into

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how your competitors are standing out.

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I've also found that when doing competitor research, I'll actually see customers.

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So they might do a post of like a particular product or a piece of clothing,

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and a customer has made a direct comment on that post of their product and be

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like, oh, hey, you know, I love this because boom, boom, boom, boom, boom.

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And I'll actually list why it was so good.

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So then that gives me another point of view on, okay, what is their product?

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How is it unique and how does it compare to my.

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. that's what I do to begin, how do you then use what you know about the

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competitors and then differentiate your client's ad copy so that it

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stands out and is unique or different or better from the competitors?

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So what I'll do then is I actually collect all that I've researched

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and I'll put it into a template.

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And what I'll do then is I'll move on to just analyzing those

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particular things that I have found different from the competitors and.

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Comparing it to my clients, the client one, I've already, I've already

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know the ins and outs of my client.

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So now it's obviously analyzing the data that I've found and then doing

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a comparison and then making those points very clear in my ad copy.

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And obviously those points need to be super, super clear., that's then

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what I kind of, do afterwards as well.

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Cool.

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All right.

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Well, let's jump right into our first free tool that you can use

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for doing competitor research.

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Yeah.

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once you get into the Google Ads platform we're using one of our clients here.

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But what you need to do is you go to tools and settings,

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and you go to keyword planner.

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And so my client, they sell athletic leisure wear.

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what I wanna do is I wanna see what kind of keywords are their competitors

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using, and I'm just gonna choose one that I'm very familiar with.

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And they're from Vancouver, so that's Lululemon.

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So what I do is I click on discover new keywords.

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I say I wanna see what kind of keywords Lule could be bidding.

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So I type in not athletic keyword, athletic leggings, , I'm so sorry.

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And then I'm gonna type in the Lululemon site Q and then what populates is that we

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get to see what kind of keyword Lululemon is actually related to our relevance too.

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I'm gonna see the monthly searches Competition, whether or not people

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are bidding on these quite a bit, and even the cost it takes for someone

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to bid on top of page bid, or even the low versus the high range here.

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So this is a good way for us to see, okay, well what kind of keywords are

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our competitors using and what can we use to include into our own set of

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keywords when we're creating a campaign.

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So this is the first.

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That we have for you.

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The second one, Ashley will go over, please.

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Yeah.

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So the second one I use all the time, it's called, I search from you just

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pop in, I search from.com and what you do is you put in the country that

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obviously your targeting, which is United States language, obviously English, and

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then you use the devices as current.

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So for example, if we wanna put in like athletic leggings or athletic

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shorts What will then happen is that we'll put in a search and it will come

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up with all ads that are currently going for that specific keyword.

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So what we'll then do is we'll take a look at all those different

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ads and we'll just make notes of what makes the ads stand out.

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Is the headline eye-catching enough?

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And what kind of terminology have they used, what kind of key words they've used?

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What is grabbing, what is really grabbing your attention, pretty much

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because that is super important.

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You need ad copy that is gonna grab someone's attention within like the

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first, I think now it's like two seconds, otherwise you've just lost them.

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that is really important.

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And from that research we will then eventually analyze that

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research and kind of put this into a template and whatever, and then

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analyze and then that kind of thing.

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that one is really, really good.

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And it's free.

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There's nothing you need to do in terms of paying for using this tool

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or anything like that, which is fantastic cuz we like free stuff.

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Right.

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So the next one.

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Actually is when we, so for example, if we're searching gym Shark, right?

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And we just put that into Google, this is not a glitch.

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I'm interrupting the video you're watching because I need to remind

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you that I'm always looking for people to join our team.

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So if you're passionate about Google Ads and you wanna work with the best

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Google Ads agency on the planet, please go to so late.com/apply.

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Speaking of working with the best Google Ads agency on the planet, if you're

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having trouble with Google Ads and you want professional, That's what we do.

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You can go to so late.com, that's s o l eight.com to apply for your

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free, no obligation action plan.

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And if I've given you any level of value at all, maybe think about giving me a

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thumbs up and subscribe to your channel.

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That's how we juice the YouTube algorithm so they actually know

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that I know what I'm talking about.

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If you have questions, comments, concerns, or confessions, hit me below the comments.

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And now back to your regularly scheduled.

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And then what happens is that you can go onto the ad, you can click onto

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the arrow down here, and then you go to see more ads from this advertiser.

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So you wanna click on that.

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. And then what happens?

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You can actually see all the ads.

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For example, we've got image open at the moment.

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So these are all their image ads.

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so you can scroll through and take a look at all the different ads that they're,

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they're currently running, for example.

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Then if you go up there and you can change it to text and then this

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is gonna list all their text ads which is great cause it all has.

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Listed on just one page for you all in one place, which is fantastic.

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And then you can also go up and you can do video and it's the same

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thing so these are all the ads that are currently showing in Canada.

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You can also change the place as well, and you can search where

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else they're running their ads.

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For example, I don't know, you could do United States.

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And then there you go.

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You've got 2000 ads running throughout the United States.

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If you click on any time, you can actually then just view, what time

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yesterday, last seven days, last 30 days, and then obviously, so that's.

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also fantastic.

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Also super, super duper free, which is great . But yeah, that is what we have.

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That is what we do.

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And like I said, you need to be unique.

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You need to stand out from the rest.

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And you've got to understand the unique selling points of your client that are

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gonna be different from the competitors.

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And obviously they need to be solving a problem.

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And if they're not solving a problem, Ad copy's gonna start,

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like you need to have ad copy that's gonna address solving a problem.

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So just to be really clear with that.

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But yeah, competitive research.

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I feel like that tool just let us keep into the competitors and see exactly

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what they were doing all in one place.

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And then we can see like, well, which one is not good?

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Which one is good?

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What can we reference?

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What can we take away from that?

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How do we differe.

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Power ads from theirs, Exactly.

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yeah, it's good stuff.

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We're spying on you . So just keep an eye out.

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. those are the three, three tools that you can use for your ad copy as

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well to see what your competitors are doing and to make your ads unique.

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Thanks Ashley.