How to Analyze Website Traffic Using GA4 Acquisition Reports

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In this video, we are going to learn how you can use GA four acquisition

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before basically you can analyze your traffic data from where you are

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getting the most amount of traffic.

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Which channel is doing good, which medium is doing good, or from where you are

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getting the maximum number of converge.

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And so that you can further tech thesis based upon best performing

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sources, best performing tech channels, medium, et cetera.

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Hi guys.

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I'm Ruti from Solutions Eight, and in this video we are going

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to learn how you can use ga.

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Acquisition report.

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Okay, so basically by using acquisition report, you can

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know about your website traffic.

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Okay?

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Basically, you can analyze your traffic data from where you are

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getting the most amount of traffic.

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Which channel is doing good, which medium is doing good, or from where you are

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getting the maximum number of converge.

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And so that you can further take decision based upon best performing sources, best

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performing channels, medium, et cetera.

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Okay, so let's dive into it.

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first of all, if you open up your Google analytics for

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account, you need to go here.

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Reports.

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Then go to acquisition.

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once you expand the acquisition tab, you'll get acquisition overview, user

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acquisition, traffic acquisition.

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Let's see what you can see in the overview.

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here you can see the overview of your total user versus new

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user user in the last 30 minutes and based upon the country.

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And here is the overview of user acquisition, traffic acquisition,

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and Google Ads campaigns.

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And here you can choose from the specific data range that you want to analyze.

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You can select from here and you can select even from custom data

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trends from here, even if you want to compare the data with the specific

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data trends, you can compare.

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Okay.

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Then we have user acquisition and traffic acquisition.

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using user acquisition, you can know about your first time.

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Traffic data.

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Those visitors who never been to a website, your website, who have just

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opened your website, you can know about Doge data, And for traffic acquisition,

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you can check the overall traffic data.

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You can check all the traffic data, right?

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So let's see, the first time user acquisition.

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So, as I said, you can use user acquisition to know about your first

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time new customer data, new user data.

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So here everything starts from fast user.

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you can check the channel new user, buy first default

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channel growth over the time.

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You can check the data over the time in the graph format.

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. same here for the chart format, bar chart format.

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And if you scroll down, you can check the channels data and the

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new users from those channels.

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Like paid.

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We have received 5,912 New U.

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And same here for Engage session engagement rate, engage

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session for user and everything.

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And if you want to know me more about Dig Metricses, you just need to

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hover over it, like Engage Session.

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It's Sage.

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The number of seasons that lasted longer than 10 seconds or.

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Conversion event or had two or more session or page view, that will

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be count in the engaged session.

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And if you scroll down, you can drag this back to right to access to more data.

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And here you can check the event count if you want to know about a

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specific event, then you just need to expand this dropdown and here are

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all the event that you are using.

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let's suppose page view so you can check the page, view data from the

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specific channel and same Basical.

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Also search all the conversion that you have assigned in the conversion area.

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Conversion event.

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But if you want to know about specific conversion, then you just need to open

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the dropdown and choose the specific conversion event that you want to know.

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The data.

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And from that event here, it'll show the total revenue.

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So here you can check which channel is Probleming good, and based upon the

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data, based upon the best problem channel that then you can take further action.

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Okay.

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. here if you want to know, know more about except the channel here are

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also you can check the fast user, medium, fast user source, fast user

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source, and medium source and source platform and blah, blah, blah.

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So you can check everything from here by select.

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Like for social medium, you can check the Google.

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C p C.

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This is the Google ad data.

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And same here everything will start from the first user here

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because uh, user acquisition stand for fast user data, right?

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But if you want to check the overall all the traffic data, you can go to here.

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Traffic acquisi.

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This is not a glitch.

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that I know what I'm talking about.

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If you have questions, comments, concerns, or confessions, hit me

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below in the comments, and now back to your regularly scheduled program.

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and here are the data for available for the traffic acquisition.

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Here are the mattresses, these are the by default mattresses, but if you

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want, you can change the metricses.

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You can set as per your waste.

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But we will discuss about upcoming videos, how we can set custom mattresses

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for your view, for your dashboard.

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It'll show all the traffic.

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So you can see everything will start from the session instead of first user

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session, default channel group, social, medium, medium source platform campaigns.

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Okay, so you can change the view from here.

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And if you want to add a secondary diamonds instead, you can click here.

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Plus icon to add a secondary dimension here, you can choose a

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secondary dimension from the list.

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Yeah.

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You can search a specific dimension by typing.

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Okay.

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So from demographic you have age and gender, general, any data.

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Let's support.

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I want to check the traffic source and I want to check the.

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Session source, right?

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So here it'll sort the from this channel the source is

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Google and traffic each here.

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and the page search email.

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you can check the secondary dimension from the dropdown by clicking

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on the plus icon soles approach.

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I want to know about the I want to analyze the referral traffic, from

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which website I'm getting the referrals.

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So to get that you can filter the referral by.

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Let's copy this and here is the source box.

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You can search for referrals to filter out only the referral traffics.

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here it'll show only the referral traffics, and here you can

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analyze the referral websites.

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if you want to go to the next page, you can click here to

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navigate to the next page.

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And also if you want to expand the report, you can choose the custom road.

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So in this way you can filter out specific channels.

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Yeah, specific things to.

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Certain traffic, certain sources.

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So just go and play around all these options with the secondary option.

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You will know better about this.

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So dust it for today video.

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I hope you'll like this video.

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Thank you for watching and see you again.