Agency vs. Freelancer vs. In-House: FREE Tool to Make the Right Decision

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Should you hire an agency, or a freelancer, or hire in house?

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It depends.

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It depends on a myriad of factors,

and lucky for you, and lucky for

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me, those factors are quantifiable.

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So, I quantified them.

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You can visit a link that's in the

description of this video in order

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to download this free resource.

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When you download the resource, you're

going to get this guide which will

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explain you exactly how the resource

works, and then you can click on this

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handity dandity link which will bring

you here, and if you want to create your

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own, just click on file and make a copy.

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So once you've made a copy,

this is your document.

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You can change it however you want.

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You can even change my values.

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I don't recommend doing so because

they're perfect, but you could, if

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you want to, here's what I've done.

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I've listed all the categories

that I think these are all the,

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levels of analysis upon which

we're going to base our decision.

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cost.

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Risk, integration, speed, priority,

proficiency, proactiveness, cost.

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How much does this resource cost you?

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How expensive are they?

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Risk.

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How big a risk is it for you to

rely solely on this research?

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Integration.

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How well does the resource integrate

with your existing team, your business?

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How fast are they going

to be able to move?

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Will they be prioritizing your

project and to what degree?

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How proficient are they

going to be at their jobs?

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And how proactive are they going to be?

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And what I've done is I've rank

ordered the resources in terms

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of first, second and third place,

but it's a little counterintuitive

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because first place gets three points.

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Second place gets two points

and third place gets one point.

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So we're basically saying for

each of these levels of analysis,

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is most valuable and then

applying a factor to that value.

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So for in house, for instance, an in

house resource is going to be far more

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expensive than a freelancer or an agency.

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And so the in house

resource gets one factor.

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Let's say the agency gets two

because they'll be less expensive

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than an in house resource.

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And then the freelancer gets three

because the agency will be less

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expensive, or excuse me, the freelancer

will be less expensive than both the

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in house resource and the agency.

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For risk, an in house

resource is far riskier.

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This is, employee that you're going

to have to manage, you're going to

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be solely responsible for, you have

to carry all the business insurance.

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They're not going to necessarily

be, staying up with, Trends

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and continuing to be educated.

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their knowledge atrophy

is faster than anybody's.

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The agency has the least amount of risk.

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'cause you have a whole business

that's willing to say, Hey, take it.

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Got it.

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Infrastructure standard

operating procedures, oversight.

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And then a freelancer's gonna

be, I think, a little less risky

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than an in-house resource, but a

little more risky than an agency.

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Now, integration, an in-house

resource is gonna be.

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The best, obviously, they're going

to know your business inside and

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outside, out front and center.

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They're going to integrate with

all of you, the rest of your team.

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They're going to be in the office,

either physically or proverbially,

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if you're remote they're

going to integrate far better.

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A freelancer is going to not integrate

as well as an in house resource,

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but better than an agency will.

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And this value applies across the board

for integration, speed and priority

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and in house resource wins across the

board for this little value stack here.

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And yet we sort of reverse trend when it

comes to proficiency and proactiveness.

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In house resources are not going

to be as proficient as an agency,

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I don't care what you say.

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And they're not going to be as proactive.

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Employees aren't as proactive as

the outsourced models, obviously.

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Because you have to be the one to

manage the employee in the agency.

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It's not that their employees are

going to be more proactive than your

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employees, as much as it is that the

agency's structure is built around

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making sure they maintain proactivity.

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So you'll notice the freelancer tends to

land here in the middle and then the polls

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are for the in house team in the agency So

what you need to do is come over here and

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decide how important each of these factors

are for you You might say, you know what?

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I'm rich or this is really important

And so cost, you know from zero to

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five zero being not important at all in

five being important cost is important

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but it's not like a deal breaker.

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So I'm going to put a one here.

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Let's actually put a two risk,

superty duperty important.

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I'm going to put a five don't

want to go at risk at all.

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Integration, I don't have an

exceptionally complex in house structure.

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And so integration is not going

to be really all that important.

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Speed might be, it's mid range.

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Proficiency is absolutely important.

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Proactivity is absolutely important.

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with those scores in mind, Oh, look,

an agency is what you should hire.

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Now you're going to say, of

course you're going to say that.

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Dope, you're an agency.

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And that's why I started

the way that I started.

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this particular context, an agency ranks

first, a freelancer ranks second, and

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then an in house staff ranks third.

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However, we can turn this all around.

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you might end up saying you

know what, actually Cost is

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not at all important to me.

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It's also really basic,

straightforward campaign.

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So I don't think that

there's a ton of risk here.

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However, I really need somebody

who's integrated with my team can

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move really fast and it's going to

make me the number one priority, but

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because it's not complex, I don't

need somebody who's super proficient.

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I would like them to be proactive.

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I can probably manage that on myself.

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And now look.

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The in house resource is the

best example or the best option.

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feel free to play with this.

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And again, you can change my values.

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You can determine whatever factor you

want and how you think agencies might

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interface from a cost perspective.

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You might say, I actually can get

cheaper in house resource than the

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agency would cost me or whatever it is

that you want to do, but just have a

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matrix, have a decision making matrix.

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And by the way, you can use this

for anything, everything, all

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the things, not just Google ads.

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This is a good decision making

matrix just across the board.

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So I hope this is helpful.

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I love you dearly and deeply,

and I'll see you tomorrow.