In the world of paid ads, there's one tool that rises above
all others in terms of amplification.
Here's what that means.
There's one tool on your tool
belt that will amplify everything
else that you're doing, paid and
organic, sometimes by double.
And that tool is re marketing.
I have consistently seen strong
re marketing campaigns double
the efficacy of paid marketing.
As a matter of fact, my business
is a perfect example of that.
Our cost per lead used to
average about 500 bucks.
And when we ran remarketing
campaigns to a company, our normal
campaigns, it cut it into half.
It's sub 250.
it's an amazing ability to move
the needle without much cost.
That's what's really cool is
marketing campaigns are effectively
free in some instances because
you don't pay unless somebody
clicks and you want them to click.
Or if you do pay, you're
paying the lowest CPMs.
Available instead of that ad network.
There's a term that I learned from my
buddy Alrick Heck called omni channel
remarketing, which is something that he
espouses heavily and I just stole from
him shamelessly And it means that you
want to run remarketing campaigns on
every single channel possible So in this
video i'm going to talk to you about
all Of the channels that we use to run
remarketing for ourselves and channels
that you should use to run remarketing
for you So first usual suspects easy
breezy lemon squeezy the obvious ones
google which includes youtube And meta,
which is Facebook and Instagram you
have to be running remarketing campaigns
across all of these, no matter what.
If you're not doing that, you're
leaving money on the table, truly.
If somebody comes to your website
and doesn't buy, which statistically
speaking is everybody, adjusted for
margin of error, nobody buys from you.
The average conversion rate
on a website is sub 2%, which
is effectively zero people.
So, if somebody comes to your
website and doesn't buy, you want
to remind them that you exist.
Now, you can sculpt.
So you can say, Hey, only remarket
to people who didn't buy, meaning
only remarket to people who didn't
land on my, thank you page.
And maybe remove people who bounced
within 10 seconds, cause they
obviously weren't applicable.
Or maybe prioritize people that weren't.
Pricing page or my demo page so you
can sculpt these audiences, but make
sure you're running remarketing Google
network and the meta network no matter
what number two especially if your
b2b is LinkedIn LinkedIn 41 percent of
millionaires use LinkedIn according to
source con it is The nice thing about
LinkedIn is it's effectively blue ocean.
It's smaller than Google and Meta.
But the LinkedIn users
actually really engaged.
And I learned this the hard
way, kicking and screaming.
This was recommended to me
by my friend Christine Marie.
She said, don't sleep on LinkedIn.
I said, you're crazy.
LinkedIn is just, place where
people go to spam me in Messenger.
And yet we started posting
organically on LinkedIn.
It was an unbelievable how easy
it was to get an engagement and
how high value the engagement was.
Real comments, real
conversations, real discussions.
LinkedIn is taking the place of what
Twitter used to be in a lot of ways.
And so people using LinkedIn are going
to be exposed to your remarketing ads.
So make sure that you, use LinkedIn
remarketing because very, very, very
often you're marketing in a silo.
Next up, tick tock, tickety tock.
We're part of a beta program with
TikTok, where we're using TikTok in order
to amplify other marketing channels.
Re marketing on TikTok is
an absolute no brainer.
Now, marketing on TikTok really depends
on your avatar and your audience.
But the reason I say re marketing on
TikTok is a no brainer is because if
somebody's already been on your website,
they might as well see you in TikTok.
And the nice thing about TikTok is...
Permeation and penetration is
easy because people consume
an insane amount of content.
Absolutely insane amount of content.
Don't think that because your avatar is
a little older, they're not on TikTok.
I've actually seen the numbers shared
by TikTok themselves and that was true.
At the outset, but tick tocks, largest
and fastest growing audience is actually
veers a little older than you'd assume.
I think it's over 30.
So use tick tock and again, from a
remarketing perspective, it makes all
the sense in the world because you're
only going to remarket to users who've
actually already been on your site.
So it doesn't cost you anything
if there's nobody to market
to, then you just don't pay.
Same thing with Snapchat,
which is next up on my list.
Snapchat is it's not the darling that it
once was, but it has a strong contingent
of traffic, and the benefit of remarketing
on Snapchat is it costs you nothing.
Like, that is super, super cheap traffic.
Same thing with Pinterest.
Pinterest has super small
numbers, but they're mighty.
They're small but mighty.
And people in Pinterest are super
engaged inside of Pinterest and they
spend a lot of time in Pinterest.
And they take ownership over their, space.
You'll notice certain
profiles are like that.
Certain social networking sites and
content sites are like that people really
assume ownership over their Pinterest
spaces their Instagram spaces But not
quite as much over their Facebook profiles
or their LinkedIn profiles Let's say and
I think a lot of that has to do with the
UI how customizable the UI is obviously
But because people are so heavily engaged
inside of Pinterest the time in the site
is is pretty high for the average user.
So they spent a lot of time in app
and it's a great place for them.
it's neural association.
They're seeing your brand,
your face your logo, your
products, your website, whatever.
And that helps you hit those
500 touches that we have to hit.
Next up is Twitter.
Don't sleep on Twitter Building a
community is one of the strongest things
you can possibly do and then exposing
that community to your message especially
if somebody's already expressed interest
is Very powerful and again Twitter
traffic is so cheap I think we max out
our Twitter remarketing capabilities at
like 150 a month or something insane.
And I spend, 200, 000 a month in ad spend.
it's unbelievable how many people
you can get out in front of
inside of the Twitter ecosystem.
Next up would be Reddit!
Smartest people in the world are Reddit.
Smartest people in the world
are on Reddit, I should say.
The smartest people in
the world are on Reddit.
They're also the meanest
and most immature.
But they're brilliant and if your customer
base is on Reddit, then meeting them where
they are can be really, really helpful.
Bing, Microsoft's Bing, which by
the way is actually, improving
in efficacy since the rollout of
ChatGPT, which is integrated in
some of Bing's search capabilities.
We've used Bing pre Chat
GPT, and it's really helpful.
The average Bing user is less clicky
so they search less, they spend more
time on site, and they click less,
which means that when you do have
them engaged, you really own them.
They're less likely to abandon ship.
And again, traffic is super cheap.
To be honest I know nothing about this.
Nor have I tested it.
But it came up in my research on
strong remarketing channels and was
recommended by some thought leaders that
I have a mild amount of respect for.
So, feel free to test Yahoo!
If you'd like.
Same thing with Amazon.
I've never run remarketing inside
of Amazon but I know it's possible.
And so if you are...
An Amazon seller, then you should
probably be using Amazon, and I didn't
want to leave it out of my video
because it didn't feel comprehensive.
One tool that I have used is AdRoll.
AdRoll is interesting.
It's a, it's a pocket of traffic that
it feels like a black hat network.
Like everywhere that AdRoll exists
feels like a website that's probably
going to get shut down someday.
For, selling illegal
Viagra pills or something.
But, again because it's remarketing
you get some really honest
shots at getting back in front
of people that were interested.
And again, the traffic is
super cheap, worth trying.
Last but not least, Taboola.
And there are others, by the way, there's
Taboola, Outbrain I forget the third.
That big one, but there's a bunch of
these content networks where you can
remarket with content specifically.
The only one that we've used is Taboola.
Traffic is super cheap.
delivering ads disguised
as editorial content.
So it's not like you can't just copy and
paste your normal marketing campaigns.
You actually have to.
create something that fits inside of
the tubal ecosystem, but if you can
create that it can be really helpful.
Here's the thing, not one of these
networks is going to make or break you.
But if you add them all together, you
end up being what I affectionately
refer to as digital herpes.
People tell me that all the time.
They're like, dude, I
cannot get rid of you.
And what they don't realize is that,
you know, they think I'm like internet
famous and a ubiquitous truth.
It's just them.
They went to my site or engaged
with one of my profiles, and now
I'm going to follow them around
until they buy, die, or unsubscribe.
And you can do the exact same
thing, and you can do it for
not nearly as much as you think.
And because of the amount of money we
spend driving traffic, and that just
doesn't mean paid traffic, by the way.
I don't, even if you're not driving
paid traffic, if you have a podcast
or a YouTube channel, and you're
having a social organic, you're
still spending money, right?
Time is money, money is money.
And getting people to the site
and then having them not convert.
Is a travesty remind them that you exist
with some of these networks you can follow
people around for years give yourself
that opportunity you've probably if
you've been following me for any length
of time heard me talk about the 500 touch
rule People think it takes seven touches
before somebody's ready to convert google
did a multi year multivariant study that
showed it takes 20 touches For a candy
bar and up to 500 touches for an airline
ticket chances are what you're selling is
either As complex or more complex than an
airline ticket, which means you need to
get 500 touches in front of that person.
And the, the, really the only way to do
that effectively is with remarketing.
You know, and 500 might be mildly
hyperbolic, depending on, I mean, even
though it's data driven from Google,
depending on the industry that you're in.
But let's say it's 50, right?
Remarketing is the path.
This is the way.
So I'd love to know if you have
remarketing channels that I missed,
or you've tried the two remarketing
channels that I mentioned and haven't
tried which are Amazon and Yahoo.
I'd love to know any pro tips
you have or advice, tips, tricks,
hacks, best practices, et cetera.
Otherwise, if I've provided you any
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I'll see you tomorrow.