Facebook Ads INSIDE of Google Ads

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Hey, yo there's an image that's been making us round on

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Twitter, shout out to Leandro on our team for tracking it down.

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Looks like she found it on LinkedIn, but it's a reference to the

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utilization of Facebook ads and then also audio ads within Google ads.

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And at first we couldn't find it in any of our accounts, but John ended up

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finding in one of them confirmed that it was real in reporting specifically

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but we have no idea what it references.

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However, Dean on our team shout out to Dean was able to track

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down these articles, which are from like a billion years ago on

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Google and Facebook partnering

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specifically in the realm of Placements inventory.

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This partnership will strengthen Google's placement in the market and

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allow advertisers to buy Facebook ads.

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Who've previously had to go through the exchange or just

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not bought Facebook ads at all.

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So it looks like Facebook inventory available instead

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of the Google ads dashboard.

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It doesn't appear to reference the opposite.

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Again, these articles are from back in the day.

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So it makes we wonder if this is just now coming into fruition.

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If it's an entirely different thing.

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The project never got to see daylight as both tech giants signed

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an agreement in 2018, in which Facebook decided to partner up with

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Google for the open bidding project.

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This allowed the company to compete for ad exchanges on its own.

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They now also had a share in the winning bids.

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So here's, what's really interesting is if you think about Facebook, post

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iOS 14, Facebook has a tracking and targeting problem that Google doesn't

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have, and it would make a lot of sense for Facebook to honestly throw

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in the towel and just be like here.

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And if Facebook opened up its display based inventory and

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effectively gave it to Google.

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Facebook would have a better monetization channel in theory, or maybe better's

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not the right word, they would lose all control, but they would also, they

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wouldn't have to support the distribution.

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They'd have maybe far more advertisers and they'd have the ability to monetize

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inventory that it right now, as it stands, I doubt they're monetizing.

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And with their moving to meta, it makes you wonder whether or not

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they just finally said, here the bulk of our non monetizable or

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low monetized inventory, take it.

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and now, whatever it was that they were penciling together years prior that never

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made its way never saw the light today.

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It makes you wonder whether or not they're building that out.

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Now they're building something like, stuff like that.

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Doesn't end up in the Google ads dashboard without, 50

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attorneys and an impact report.

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And that can't be an.

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So clearly Facebook inventory is coming.

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Well, can I say that?

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Hold on, let's go look at the screenshot again.

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Cause what do we know?

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We know that we're gonna be able to see Facebook ads as a reporting dimension.

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So Facebook inventory is coming into Google ads based off of this screenshot.

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I think that we can Intuit that Facebook inventory is coming into Google ads.

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I would say that the odds of you being able to dictate that placement are pretty

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fricking slim based off of Google's distribution mechanisms at the moment,

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but they're gonna let you report on it.

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So that's the minimum is we'll have Facebook inventory inside of

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Google ads and then be able to see it from a reporting perspective.

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We'd also be able to decide if and when we're pushing into Facebook,

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that would be really cool.

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If we were using Facebook ads inside the Google ads mechanism, y'all like

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Facebook ads pours gas on the fire for smart shopping, which is going away.

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But, arguably also for performance Macs max um,

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I feel pretty comfortable saying.

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if I were a betting man, that's what I'd be betting on is they're about to open

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up some level of Facebook distribution inside of the Google ads dashboard.

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And we're gonna be able to see placement data within the reporting,

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but whether or not you get to, choose the who, what, when we're hot.

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It feels honestly like near impossible.

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Facebook's just gonna become another, ad sense participant,

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is that the way to look at it?

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They're like the BBC or whatever, they're just making inventory available.

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And then Google's be able to deliver that inventory based off of

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Google's targeting and dimensions.

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And so you're still using Google's interest based segmentation,

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demographic and psychographic data.

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I doubt very heavily that Facebook would, or even could share their

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targeting and segmentation data just because of privacy concerns.

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So.

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It's not like Facebook's targeting is being moved into Google.

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That's not the way to look at it.

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It's just that Facebook is now potentially if this screenshot is to

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be believed Facebook is gonna be made available as another display path,

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which man, if that's not a freaking death rattle, I don't know what it is.

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The fact that Facebook would've thrown in the towel to that degree is nuts.

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I'm sure they're keeping their high value inventory.

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They have to, they have to, but I bet you, they're gonna take just a

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boatload of their junk inventory and then hand it over to Google.

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Cuz they're probably not monetizing it anyway.

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So anyway, wild speculation.

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I have no idea what I'm talking about, but I don't know.

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It feels pretty reasonable.

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Let me know what you think of the comments who.