FAQs About Performance Max Image Assets

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You are listening to the Google ads podcast, brought to you by

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solutions eight, the Google ads agency.

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Hello.

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A lot of our clients ask questions about performance max images.

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How many do we recommend?

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What are the sizes?

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Text on images, tips, et cetera.

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So here's a guideline for you.

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The first question is usually the sizes performance max uses smart display sizes.

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So landscape and square will be your answer.

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The minimum specs for landscape is 600 to 314, but we recommend 1,200 to 628.

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So double the size.

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This is for better quality images.

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And for the square, the minimum specs are 300 to 300, but I recommend 1080 to 1080.

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There are two reasons behind it.

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One, the quality's better.

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And the second is you can always use the same image for your

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Facebook and Instagram ads.

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So I'm.

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Like that, let me make this bigger.

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So yeah, the next question is, how many do we recommend?

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Actually, this is not a recommendation.

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The maximum amount you can upload into an asset group is 15.

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So you should use that.

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So seven square images and eight landscape images.

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Or why the versa that works for you?

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The other question is how about tax on images?

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Actually it depends.

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Do you have a B2C model or B2B model?

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Are you looking to create demand or harvest demand?

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Let me give you an example.

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Let's say you are a boutique and you're selling women's clothing.

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Then usually use lifestyle images that your buyer persona can relate to put

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a small sentence on the image, AKI headline, maybe a discount, an offer.

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Sales.

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Anything that can just generate that engagement.

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Four to five verts, not a long one, not a small one.

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Just the Optum is like four to five verts inside an image, but let's say you

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have a B2B model and of course, Google will also show your ads to B2C users.

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Then what, what you should do is instead of pulling people, you

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should be pushing people away.

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Let's say you are selling a product that where it's like $20,000, then use.

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In your image, put the price tag on the image or explain your

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services or offers like use two sentences, even three sentences.

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So when I B2C user sees your add, they will ignore your image last but not

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least the most asked one, to be honest, like, can we provide any examples?

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Actually, you can find it on your own too.

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So go to Facebook library and what you should do is select your country.

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I'm gonna select Turkey.

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I'm gonna use an example that I already know I'm gonna type

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my love boutique, which is like my favorite boutique in Turkey.

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So go down on the page, go to the bottom.

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As you can see, these are launched in may and these are launch in April.

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So try to go to the bottom of the page and try to mimic

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these, like, these are images.

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Like there are 20% discount on this images, like lifestyle.

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Like I said, showing the products when reach at the

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bottom, you'll see the oldest.

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Active creatives, which means they are working, which means they are

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generator results still, but instead of copying the same thing, you should just

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mimic the logic behind that creative even create a better version of it.

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So what you should do is put top five competitors name.

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In the search tab, just search for them and just try to find if you

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can find a pattern behind that.

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So what are your top competitors using?

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Is there a style?

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Is it lifestyle?

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How many words they use?

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Is there an offer?

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Are they offering their unique selling propositions?

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So use that.

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Yeah, I think that covers it all though.

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These are my suggestions.

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I hope it is useful for you.

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And I'll see you guys in the next video.

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Thanks for listening to the Google ads podcast.

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