The Best Google Ads Tool for Video Creation and How to Use It

John: 00:00:11

I'm really excited about today's topic because I know it's something

John: 00:00:14

that comes up in client management quite a bit and it's a bit of a pain

John: 00:00:16

point for clients and for us because there's no clear guidelines, I guess

John: 00:00:22

for when we're creating assets for Pex.

John: 00:00:25

, they're.

John: 00:00:26

Are a ton of ton of people that really struggle with video content.

John: 00:00:30

One, because getting honestly, good video content is pretty expensive,

John: 00:00:36

and two, it takes a lot of time.

John: 00:00:43

Hello everyone.

John: 00:00:44

Welcome back to another episode of Gads Girls.

John: 00:00:47

I am one of your many hosts, and by many I mean three . My name's Mel.

John: 00:00:51

And joining me today we have client manager team lead, Andrew with us.

John: 00:00:56

Hello.

John: 00:00:56

You too, . Happy to be here.

John: 00:00:59

I'm really excited about today's topic because I know it's something

John: 00:01:02

that comes up in client management quite a bit and it's a bit of a pain

John: 00:01:05

point for clients and for us because there's no clear guidelines, I guess

John: 00:01:10

for when we're creating assets.

John: 00:01:12

For Pax.

John: 00:01:13

So that's what we're gonna look at today.

John: 00:01:15

A few months ago probably like six months ago maybe was a new tool released

John: 00:01:19

inside of Google Ads which is the video creation tool inside the asset library.

John: 00:01:25

So Andrew's gonna walk us through it.

John: 00:01:26

He, it has made many, many videos for lots of his clients.

John: 00:01:30

Lots of my clients as well, , he's very talented in this realm.

John: 00:01:34

So I will let you show the people what we're.

John: 00:01:38

You got it.

John: 00:01:39

Let me share my screen here and find the right tab that I need.

John: 00:01:47

if we are just in our kind of standard ads account, so I'm just in the

John: 00:01:53

recommendations tab, that fyi, no one.

John: 00:01:57

Look at or use, cuz these are all terrible.

John: 00:02:00

If you go but don't apply right away, use your critical thinking

John: 00:02:03

So you wanna go up to your menu bar up here, tools and settings, and

John: 00:02:08

then go into your asset library.

John: 00:02:10

I'm just in our solution data account right now.

John: 00:02:13

So once you're in here, then you wanna go over to the plus button the new,

John: 00:02:19

scroll down to video create video.

John: 00:02:22

So I guess maybe we'll pause here.

John: 00:02:23

Why is it important that, , this now exists within Google, in your opinion?

John: 00:02:29

Like as a client manager?

John: 00:02:31

Yeah, I think there.

John: 00:02:33

Are a ton of ton of people that really struggle with video content.

John: 00:02:37

One, because honestly, good video content is pretty expensive,

John: 00:02:41

and two, it takes a lot of time.

John: 00:02:44

So unless you find someone that's really, really good on like five or Upwork or

John: 00:02:49

some freelance site like that, which can take a lot of kind of trial and error.

John: 00:02:54

Trying to find someone that works well and produces good content.

John: 00:02:58

it's really hard and making videos is not an easy thing.

John: 00:03:01

It's not, images where you can just shoot, have a product, shoot or have a lifestyle

John: 00:03:08

photo shoot or something like that, and you have all your images and you can

John: 00:03:11

just edit 'em real fast and away you go.

John: 00:03:13

Video content just takes a lot of time and in here it kind of gives you a number

John: 00:03:18

of different templates that you can use.

John: 00:03:20

So some of these, are more promotion based or.

John: 00:03:24

Promote individual products.

John: 00:03:26

You can also show kind of phone interactions and try and leverage

John: 00:03:31

how people would interact on mobile.

John: 00:03:33

You can have product highlights.

John: 00:03:36

There's a couple brand features here that you can use.

John: 00:03:39

Aren't the greatest, but if you're trying to get something put together

John: 00:03:43

in a pinch, it's always gonna be better than nothing, honestly.

John: 00:03:47

And actually, there are more templates in here than there was the last time

John: 00:03:53

that I was in here, so that's good.

John: 00:03:54

At least that tells us that Google's trying to expand these

John: 00:03:58

out a little bit more and.

John: 00:04:00

These look like they're all vertical ones.

John: 00:04:02

these will be good for anyone that wants to do kind of

John: 00:04:05

exclusively mobile based things.

John: 00:04:08

again, all vertical.

John: 00:04:09

Google looks like they're actually trying to put some more time and

John: 00:04:12

effort into here, which is good.

John: 00:04:14

And I think having the template option, I think for a lot of small businesses,

John: 00:04:18

video creation it's a creative thing and a lot of people just don't have the time

John: 00:04:22

they might not think of themselves as like a creative person and that's fine.

John: 00:04:25

, you're running a, , electrical.

John: 00:04:27

Maintenance business of some sort , you're good at that.

John: 00:04:30

You might not find yourself wanting to kind of dive into

John: 00:04:33

this more creative stuff.

John: 00:04:35

Mm-hmm.

John: 00:04:35

. So having something like a template where you just like upload the things that you

John: 00:04:38

have and it creates a really engaging, , really is more and more engaging than.

John: 00:04:45

nothing.

John: 00:04:46

Exactly.

John: 00:04:47

No, that's right.

John: 00:04:47

But if you have a template, it's super easy for you to use.

John: 00:04:50

You now have the tools that you need to create some video for Performance

John: 00:04:54

Max campaign, or, I mean, it doesn't necessarily have to be for just

John: 00:04:59

performance max campaigns, right?

John: 00:05:01

This can be that you use even for just your YouTube channel itself.

John: 00:05:05

any of these.

John: 00:05:06

you'll see kind of at the end when we get through all this, but you can have these

John: 00:05:10

upload directly to your YouTube channel.

John: 00:05:13

Mm-hmm.

John: 00:05:13

. And the other nice thing is that if you don't actually have a YouTube channel,

John: 00:05:18

you can still use these for ads.

John: 00:05:21

Because Google will essentially create Like an ads channel, right.

John: 00:05:25

That these get uploaded to.

John: 00:05:27

So you still have a YouTube link that you can utilize for your performance banks

John: 00:05:31

campaigns or even your YouTube campaigns?

John: 00:05:33

Yeah, because normally if you make a video outside of this feature, for

John: 00:05:37

instance, you would have to upload your video tube, YouTube, and then

John: 00:05:40

we'd have to grab it from there for Pax, for YouTube, any of those

John: 00:05:44

campaigns, any video based campaigns.

John: 00:05:45

Yep.

John: 00:05:46

You want me to dive into one of these?

John: 00:05:48

Yeah.

John: 00:05:48

And I know you have a couple favorites that you like to use, so maybe just

John: 00:05:51

highlighting a couple That are good.

John: 00:05:54

Yep.

John: 00:05:54

So anything where, , people are gonna be interacting with more on their phone.

John: 00:06:00

This one is really good.

John: 00:06:01

Yeah.

John: 00:06:01

And I like to use a lot because I think in terms of like the graphical things that.

John: 00:06:06

Contained in this template are a lot better, honestly,

John: 00:06:09

than most of the other ones.

John: 00:06:11

I've used this one for just kind of general product catalogs that you

John: 00:06:16

wanna highlight a number of different products I've used this one a handful

John: 00:06:21

of times too, just for a couple of e-commerce brands that have maybe

John: 00:06:25

just a small handful of products.

John: 00:06:27

those are good places to kind of start, especially if you're kind of

John: 00:06:31

more on the e-com side of things.

John: 00:06:33

these brand ones are okay, but I think for the most part, for ad specific stuff going

John: 00:06:41

more product based is probably a better idea just because it can get a little bit

John: 00:06:46

tricky trying to do brain awareness stuff.

John: 00:06:49

Through YouTube.

John: 00:06:50

this one also looks like a pretty decent one that I haven't looked at

John: 00:06:53

yet, but that makes, I think this one's probably a really good one to use too.

John: 00:06:58

Yeah, and just going back to the, the mobile one there with the swiping, I have

John: 00:07:02

a swimwear based client who used this one.

John: 00:07:05

And as they're swiping, they're going through the different variations of like,

John: 00:07:09

color in one of their swimsuit styles.

John: 00:07:11

And that video gets a really great interaction rate

John: 00:07:14

uh, really good view rate.

John: 00:07:15

So I, I really like that one.

John: 00:07:16

If you've got products that have different variations, different colors, something

John: 00:07:19

like that where you can just show.

John: 00:07:21

, someone's swiping through.

John: 00:07:22

I think that one works really well.

John: 00:07:24

Okay, cool.

John: 00:07:25

let's just run through this one real fast just so everybody can kind of

John: 00:07:30

see how these templates kind of work and what each of them kind of ask for.

John: 00:07:33

But before we go in there the nice thing is the video creator will actually

John: 00:07:38

tell you, All of the things that you need to put in the video before you

John: 00:07:44

actually kind of select a template.

John: 00:07:45

So if, for example, you only have a handful of images that you can or want

John: 00:07:50

to use, then you can kind of look here.

John: 00:07:52

And this one says it only uses two images, one logo, six text areas.

John: 00:07:57

and then this one's three images, one logo, a couple more text areas.

John: 00:08:01

But then some of these other ones, like this one, your product catalog

John: 00:08:05

that asks for five images and two logos, and then 14 text areas.

John: 00:08:10

This it can take a little bit more time to kind of figure out how you

John: 00:08:13

want everything to get laid out, but we'll pop into this one first.

John: 00:08:16

First thing is just video name, and this will actually show up

John: 00:08:21

as the video title if you get it uploaded to your YouTube channel.

John: 00:08:26

you should be a little bit careful about how you decide to name things.

John: 00:08:30

You don't wanna just name it like video one products

John: 00:08:34

because that's essentially how.

John: 00:08:36

Title's gonna show on your actual YouTube thing.

John: 00:08:39

being a little bit more intentional about how you name this, I think

John: 00:08:43

will be better practice to kind of.

John: 00:08:46

So let's do a little video inception here and we'll make a video for the

John: 00:08:52

video that we are recording right now.

John: 00:08:54

Oh, . what is a good title for our video that we're doing right now, Melissa?

John: 00:08:59

I know.

John: 00:08:59

Putting you on the spot.

John: 00:09:00

Yeah, I always rewrite these titles like five times.

John: 00:09:04

I know I do too.

John: 00:09:06

We'll just pretend.

John: 00:09:08

Greatest for people.

John: 00:09:09

The greatest.

John: 00:09:10

Yes.

John: 00:09:11

Yeah.

John: 00:09:11

Yeah.

John: 00:09:12

Greatest is going Google Video Tool.

John: 00:09:16

You Use today.

John: 00:09:18

think you should have all of our YouTube titles on.

John: 00:09:22

. Is this click bait, ? It's all click bait.

John: 00:09:26

That's all It's, it's all YouTube.

John: 00:09:28

It's, we live in a world click and then you can use this eyedropper so

John: 00:09:33

if you click on that, you can use the eyedropper and kind of move around and

John: 00:09:37

you can actually go off screen with this.

John: 00:09:40

So right now I'm like on my actual desktop picking colors.

John: 00:09:43

So you can pick colors from directly from your website that's off your tab.

John: 00:09:48

Or if your he codes, then you can just.

John: 00:09:50

Chuck 'em all in here and it'll be good to go, but , let's just

John: 00:09:53

do this orange here for now.

John: 00:09:55

Orange is not our color.

John: 00:09:57

It's not our coloring, not our color.

John: 00:10:00

Let me find a green that's like close to you, just solutions.

John: 00:10:04

Okay.

John: 00:10:05

So that's kind of the other nice thing.

John: 00:10:06

When you pull up your images, it'll pull up everything that's already in your

John: 00:10:11

asset library so we can use this guy.

John: 00:10:14

So it might be a good idea to upload some of the stuff into

John: 00:10:16

your asset library before started.

John: 00:10:18

Yes.

John: 00:10:19

This process.

John: 00:10:20

very much so.

John: 00:10:20

And then when you open these up, It'll give you kind of a, crop box.

John: 00:10:26

And some of these have different dimensions.

John: 00:10:28

So if we go back, cancel it'll show you kind of what dimensions mm-hmm.

John: 00:10:32

it's asking for here.

John: 00:10:34

So this is kind of a more horizontal one.

John: 00:10:36

So this will work fine.

John: 00:10:38

have this image.

John: 00:10:39

So this just kind of standard, so we'll just use.

John: 00:10:42

This is a vertical one, so we'll use Casa here, zoom it down.

John: 00:10:46

He'll be happy to show the made video as well.

John: 00:10:50

and then second image.

John: 00:10:53

throw John in there.

John: 00:10:54

Yes.

John: 00:10:54

See if we can get his big old head.

John: 00:10:57

Save.

John: 00:10:58

And sometimes it'll give you this warning if you crop it down too much.

John: 00:11:02

It's usually fine, especially if you're on something that people are

John: 00:11:05

gonna be watching on their phone.

John: 00:11:06

I don't think a whole lot of people are gonna be paying attention, but

John: 00:11:09

the higher the quality, the image, the better it's gonna be for you.

John: 00:11:12

and then we'll look at our last one, which is a portrait style.

John: 00:11:16

then let's see what we can put in.

John: 00:11:19

. It's telling you recommended orientation portrait.

John: 00:11:22

Okay.

John: 00:11:23

So it's telling you.

John: 00:11:24

Okay, got it.

John: 00:11:25

It'll tell you the.

John: 00:11:27

and how the image is gonna be used on the screen.

John: 00:11:30

cool thing is actually, so these, in that video, it'll be, when

John: 00:11:34

they're swiping, that's what these three videos will be, probably.

John: 00:11:36

Yeah.

John: 00:11:37

So we probably best if you e-com that these were product photos,

John: 00:11:41

but for us, Just working with what we have . Yes, exactly.

John: 00:11:46

the nice thing is if you come down here, this kind of shows you how

John: 00:11:51

it'll look on the actual video itself.

John: 00:11:54

it'll have a little image and then a one next to it.

John: 00:11:57

, image one is what's gonna show up right here.

John: 00:12:01

And then text one shows up here.

John: 00:12:04

Text two is here, text three is here.

John: 00:12:07

So then it kind of shows you where.

John: 00:12:09

Each of these text boxes that you're writing out will

John: 00:12:12

show up in the actual video.

John: 00:12:14

So first text will just say watch this amazing tool.

John: 00:12:20

And then text two halls.

John: 00:12:24

Create tool.

John: 00:12:25

Oh tool Google.

John: 00:12:27

Oh, video tool.

John: 00:12:28

Google's video tool, . It's three, so this'll be around here.

John: 00:12:33

The best video creator This is a lot of pressure you're doing or some of these

John: 00:12:38

are actually they give you a decent amount of characters that you can use,

John: 00:12:42

so it makes it a little bit nicer.

John: 00:12:43

Number four.

John: 00:12:44

also as you go along, you'll see here these will kind of populate along with

John: 00:12:49

the images and the text that you use.

John: 00:12:51

And then text four, we'll just say Melissa.

John: 00:12:54

Andrew or geniuses.

John: 00:12:58

I mean, I agree to that.

John: 00:13:00

Learn.

John: 00:13:01

There we go.

John: 00:13:01

Now it'll pull the rest of the way.

John: 00:13:03

Learn how to use Google's new.

John: 00:13:08

And maybe just while you're doing this, I'll plug Carmen's video.

John: 00:13:11

So Carmen is another one third of GA's girls and she's also our

John: 00:13:16

copywriting manager, is that her, she's a client manager and she's also

John: 00:13:21

oversees all the copywriters as well.

John: 00:13:22

So she is made, and I don't know if it'll be released by the time

John: 00:13:25

this video is, I'm pretty certain.

John: 00:13:26

It's in the queue now, so I can probably get it linked.

John: 00:13:29

But Carmen will go over like best practices for copywriting as well.

John: 00:13:32

I'm pretty certain they'll go over different campaign types,

John: 00:13:35

but don't hold me to that.

John: 00:13:36

But there might be something about Pax in there specifically but

John: 00:13:39

it'll definitely be worth a watch.

John: 00:13:40

And Carmen is also part of our pod.

John: 00:13:42

So Andrew and I are in the same pod with Carmen, and then Osama,

John: 00:13:46

who, from the channel is the strategist on our team as well.

John: 00:13:49

indeed.

John: 00:13:50

Okay.

John: 00:13:50

once we get to the end here, Then you can actually change your font.

John: 00:13:55

Well, sort of, not really.

John: 00:13:57

Google only lets you use Rebato, but you can do condensed rebato

John: 00:14:02

or mono rebato or slab rebato.

John: 00:14:06

What's the slab?

John: 00:14:06

And then Google.

John: 00:14:08

This is the option now.

John: 00:14:09

Okay, well we're stuck.

John: 00:14:10

maybe don't change your text.

John: 00:14:12

But this asset creator is known for having little bugs like this.

John: 00:14:16

I think we've, yes, both of us have experienced where?

John: 00:14:19

Hmm.

John: 00:14:19

, just like different things.

John: 00:14:20

A little bit wonky, so yeah.

John: 00:14:22

Don't be alarmed.

John: 00:14:24

. Yes.

John: 00:14:24

And then lastly, You.

John: 00:14:27

Oh, there's AI audio in here now.

John: 00:14:29

Oh, there's way more music than they had.

John: 00:14:32

Holy cow.

John: 00:14:33

There's so much more.

John: 00:14:34

Yeah, but you guys, the last time that I used this, there was maybe like

John: 00:14:38

10 songs that you could use in here.

John: 00:14:41

So this is way better than it was.

John: 00:14:43

So you can, I dunno if you guys can hear this or not.

John: 00:14:46

It's in my headphones, but, well, they can probably hear from my.

John: 00:14:50

so you can kind of test and listen through all these things.

John: 00:14:54

They have different moods that you can kind of look through first, and then

John: 00:14:59

that's kind of usually how I categorize.

John: 00:15:01

I try and fit the mood first and then look through and then listen to.

John: 00:15:05

Same thing in of YouTube as well, right?

John: 00:15:08

You can, if you're inside of YouTube, if you're making yeah, video there, you can

John: 00:15:12

look through the catalog of music and it's also Ed by, so that's So let's just,

John: 00:15:20

and then what you can do.

John: 00:15:23

Let's see this, video at the beginning just shows kind of how everything will

John: 00:15:27

look once it's all put together, right?

John: 00:15:29

But then.

John: 00:15:30

Now we have our greatest video ad ever created here.

John: 00:15:34

So we'll just create video.

John: 00:15:35

this is the ad storage channel that I talked about earlier.

John: 00:15:39

So this essentially acts as a pseudo YouTube channel that will

John: 00:15:43

store all of your ad videos if you don't have an existing channel.

John: 00:15:47

Mm-hmm.

John: 00:15:47

And don't wanna go through the hassle making.

John: 00:15:49

And then you can still use them for all of your ads.

John: 00:15:51

Otherwise you can upload it to your own channel here, and then it'll generate

John: 00:15:58

the video here it'll give you a, preview.

John: 00:16:01

And We don't have to wait for this to populate cuz it might take a while,

John: 00:16:04

but do people wanna see the video?

John: 00:16:07

This is not a glitch.

John: 00:16:08

I'm interrupting the video you're watching because I need to remind

John: 00:16:10

you that I'm always looking for people to join our team.

John: 00:16:12

So if you're passionate about Google Ads and you wanna work with the best

John: 00:16:15

Google Ads agency on the planet, please go to so late.com/apply.

John: 00:16:19

Speaking of working with the best Google Ads agency on the planet, if you're

John: 00:16:22

having trouble with Google ads and you want professional, That's what we do.

John: 00:16:25

You can go to so late.com, that's s o l eight.com to apply for your

John: 00:16:29

free, no obligation action plan.

John: 00:16:31

And if I've given you any level of value at all, maybe think about giving me a

John: 00:16:35

thumbs up and subscribe to our channel.

John: 00:16:37

That's how we choose the YouTube algorithm, so they actually know

John: 00:16:39

that I know what I'm talking about.

John: 00:16:40

If you have questions, comments, concerns, or confessions, hit me below the comments.

John: 00:16:42

And now back to your regularly scheduled.

John: 00:16:46

So now that this is finally loaded, after waiting way too long for

John: 00:16:50

Google to get this ready for us, usually it doesn't take too long.

John: 00:16:54

Mm-hmm.

John: 00:16:54

. Especially since it's just like a 16 second video.

John: 00:16:56

But again, this tool is still kind of, it's a newer thing.

John: 00:17:00

So Bugs.

John: 00:17:01

Bugs a galore, which is, it is what it is.

John: 00:17:05

here's kind of the full video all put together.

John: 00:17:08

With all of our nice images and self congratulations, for Mel and myself,

John: 00:17:15

but yet, cause the John in there

John: 00:17:18

All right, so then once this is kind of loaded and populated for you,

John: 00:17:23

you'll have the option to, it'll give you the upload option here and then

John: 00:17:27

depending on where you wanna put, Then you just upload and away you go.

John: 00:17:32

And then it'll give you I guess I, I guess we can just upload it.

John: 00:17:35

Huh?

John: 00:17:36

Who cares To the chance you go to that one?

John: 00:17:38

Yeah.

John: 00:17:38

No, we'll do this one.

John: 00:17:40

Yeah, we'll just put it in there.

John: 00:17:42

, once it does upload, then it'll give you kind of a little thumbnail for it and

John: 00:17:46

then an actual short link for the video.

John: 00:17:50

There you go.

John: 00:17:50

So here's the video.

John: 00:17:52

The thumbnail will populate.

John: 00:17:54

Google just has to do it kind of on its own.

John: 00:17:56

But then you have your short link here and you can copy

John: 00:18:00

paste as needed, and there you.

John: 00:18:03

Then you just add it into your campaign as you would, and

John: 00:18:06

yeah, you're rock and rolling.

John: 00:18:08

So yeah.

John: 00:18:09

Final thoughts, why we think this is a good tool?

John: 00:18:11

Again, we know a lot of people struggle with creating assets for Performance Max.

John: 00:18:16

And even, , YouTube YouTube seems to be kinda up and coming in the Google

John: 00:18:19

Ads world, so it could be a really great tool for you to start out some

John: 00:18:22

YouTube campaigns if you're not already running them and you don't have a huge.

John: 00:18:26

, budgeter creative team or an agency or anything that you work with.

John: 00:18:29

Yeah, so we think that definitely utilize this.

John: 00:18:32

Give it a try.

John: 00:18:33

Let us know what you think.

John: 00:18:34

Yeah.

John: 00:18:35

It takes a little bit of playing around with, honestly.

John: 00:18:37

But I mean, for anybody that has even a tiny inkling.

John: 00:18:42

Creative juices in their brain.

John: 00:18:44

it won't be hard for you honestly.

John: 00:18:46

Mm-hmm.

John: 00:18:47

. So just make sure you have all your, all the images you wanna have to use, kind of

John: 00:18:52

set out ahead of time and probably upload it into your asset library beforehand.

John: 00:18:56

Mm-hmm.

John: 00:18:57

. Otherwise you can upload as you go.

John: 00:18:58

But other than that, it's pretty plug and play for the most part.

John: 00:19:02

So.

John: 00:19:03

Good luck, . Yeah.

John: 00:19:03

Thanks for joining us guys.

John: 00:19:04

Andrew, thanks for coming on and sharing this with the people.

John: 00:19:08

I know they will definitely.

John: 00:19:09

Of course, this one.

John: 00:19:10

Yeah, so if you like what we do here if you think our content's valuable,

John: 00:19:13

like subscribe, share do all of the things for us and we'll see you next

John: 00:19:17

time for our next video with Gas girls.

John: 00:19:19

Thank you.