Three Tips for Writing Amazing Ad Copy + Bonus Tip for Improving Your Performance Max Ads

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Capitalize your words.

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This is something that Solutions Eight uses for every single piece of ad copy.

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If you take a look at my example here, the brown fox jumped over the lazy dog.

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This is something that you guys have seen over and over again to the second

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line here where we have all of the first words, capitalize, see all of the

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assets here and all of the different descriptions titles, headlines that we've

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written here, and what's great about it.

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Performance Max will actually give you a rating of low good or best.

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Hi everyone.

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We're here to record our first ever video here for solutions eight

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to talk to you about Google Ads.

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We're going to be talking about ad copy specifically.

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My name is Carmen and I am one of the client managers here.

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Hi, my name is Ash and I'm one of the copywriter.

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All right, so like I said earlier, we are going to be talking about three

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tips to writing awesome ad copy.

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And we'll have a bonus tip about Performance Max at

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the very end of the video.

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So make sure you stay tuned to the end.

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Our first tip is to.

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Capitalize your words.

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This is something that solutions uses for every single piece of ad copy.

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If you take a look at my example here, the brown fox jumped over the lazy dog.

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This is something that you guys have seen over and over again.

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If you compare this and to the Second line here where we have all

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of the first words capitalized.

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It actually stands out more, It looks more professional and

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it takes up more space here.

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So people are more drawn to it when when they're reading the ad copy.

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Our second tip is right.

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So our second tip is understanding the perceptions and needs of your customer.

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So our first example here is drones go where tractors can't tackle applications

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that were previously impossible.

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So in our ad copy, it's super, super important that we're including the

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benefits because we need to try and understand what the needs and wants of

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the people coming to the website is.

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So in order to do.

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We need to include the benefits which is super, super important.

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We also need to try and use emotive language.

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So for example, in our second example here, avoid the plumbers, crack shorts.

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That'll always fit right.

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Shop zero shorts online.

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So I have actually used.

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A sense of humor here.

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A bit of comedy to make people laugh, I guess.

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Obviously comedy is gonna, really draw people in.

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But also it matched the website, the tone of voice that they use

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and the terminology that they use.

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Obviously, you're not going to use terminology like this if you're

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talking about like, Crystals or you're talking about some kind

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of wellness products or services, obviously that's not gonna fit well.

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So that's why it's also important to, you want something that's gonna appeal to the

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audience that is coming to your shop.

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Right.

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So for our next example, we have customer reviews.

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So see what our customers have to say.

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Excellent graphics, nice fit, we'll buy.

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Again, that's just gonna add another layer of trust.

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Obviously if people are seeing that within your ad copy, they're

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gonna be like, Damn, okay.

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That must be an awesome product.

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Look at what these people are saying.

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So obviously you've got that next level of trust, which is fantastic, and where you.

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Definitely try and take the best reviews you've got and put that into the ad copy.

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Okay?

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So for number three, we have used numbers and specific examples.

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So for example here, I'll read one.

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See big results lose up to nine pounds and five inches off your

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waist in your first four weeks.

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When you are using numbers one, it's going to instantly attract people.

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Because if you are very vague and you are using, I don't know, for

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example, if we're to reword that a little bit lose some pounds and

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inches off your waist in your first weeks of using this weight loss Okay.

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It's very vague.

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It's not very specific and it's just not gonna stand out to people who are reading.

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So yeah, those are our first, three tips and obviously comment is gonna

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go through the bonus tip at the end.

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All right.

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Those were great.

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Ashley.

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I love the example with The crotch in the shorts, so that's hilarious.

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hilarious.

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Hopefully the client laughed at that.

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This is not a glitch.

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I'm interrupting the video you're watching because I need to remind

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you that I'm always looking for people to join our team.

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So if you're passionate about Google Ads and you wanna work with the best

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Google Ads agency on the planet, please go to so late.com/apply.

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Speaking of working with the best Google Ads agency on the planet, if you're

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having trouble with Google Ads and you want professional, That's what we do.

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You can go to so late.com, that's s o l eight.com to apply for your

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free, no obligation action plan.

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And if I've given you any level of value at all, maybe think about giving me a

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thumbs up and subscribe to your channel.

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That's how we choose the YouTube algorithm, so they actually know

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that I know what I'm talking about.

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If you have questions, comments, concerns, or confessions, hit me below the comments.

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And now back to your regularly scheduled.

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For sure.

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So this is the bonus tip that I wanted to share with you guys.

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This is one of our client's ad copy and what you'll see here, this

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is Performance Max specifically.

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This is something that only Performance Max will be able to give you.

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You'll see all of the assets here and all of the different descriptions titles,

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headlines that we've written here.

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And what's great about it is.

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Performance Max will actually give you a rating of low good or best based

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on how they see it in their algorithm and how people interact with your ads.

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Make note that if you do make any changes to your performance, Max,

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at that time, it will affect the performance and will change it to pending.

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So this only shows if you've had your performance.

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Ad copy for quite some time, and you haven't touched the campaigns for a while.

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But this is a really good way for you to judge whether or not, hey,

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do you need to change your ad copy?

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Do you need to update it in any way?

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This is one of the cool things about Performance Max specifically where they

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give you ratings, That wraps up our tips for writing awesome ad copy for you.

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We hope you enjoyed it and

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uh,